Why should Alipay wallet and mobile phone WeChat market and promote this thing? After you figure this out, you will know whether it can make money.
1. Why do you want to promote this?
As a New Era Internet Technology Co., Ltd., you don't necessarily say that you have to ensure how well others do, but you must not lag behind, and it is not good to lag behind one step.
2. Can marketing and promotion be accepted by this customer?
Just like that iPhone, good products are always accepted by customers.
3. What is the overall goal of marketing and promotion of sweeping face payment?
Not that this thing will be done in the future, but as mountaineers often say-the mountain is there.
4. What is its operation mode?
Sweeping face payment is definitely profitable or even losing money today, but the marketing promotion of this thing has many benefits, such as scanning QR code for QR code payment. Brush your face and you can go out with your bare hands. _ How to make money by QR code payment? If you must use it, you must put some energy into it. And this commodity is the use value.
5. What is its future development model?
The way of its development trend is likely to be related to the future development trend of our country. If your facial information is recorded, no matter what you do, our country can find you quickly.
6. The practical significance even involves the game of future world powers.
I haven't opened it for the time being, because someone who looks a bit like it can open it. What should I do?
Concise and clear response: how they made money was ignored first, but it really helped people develop greatly, which was very convenient and fast.
I still remember going to the hospital for an examination. I'm in a hurry. It's wet and I want to go out and buy water when I check. When I came to the elevator car, there was a vending machine. I bought water from the vending machine because I didn't want to buy it. Be reminded to pay in person when paying. If I want to try, I will click. However, after clicking Find, the verification was successful. My drink came out by myself, and suddenly I felt like I was discovering America. I felt much better when I was sick. [Laugh] [Laugh] [Laugh]
Recently, the report released by iResearch shows that in the fourth quarter of 20 18, the transaction scale of the third-party mobile payment and sales market in China reached 47.2 trillion RMB. Alipay Wallet once again won the first place in mobile payment with a market share of 53.78%, and Tencent Finance ranked second.
Professionals emphasize that Alipay wallet constantly controls the first part, once again amplifying the difference with the second field. This is related to the multi-dimensional scene and service project expansion of Alipay wallet, and it is also indispensable to improve the active customers of Alipay wallet.
In the multi-dimensional scene of Alipay wallet, face-brushing payment means a new future.
1 .3 years from 1 to 3003 billion.
L20 17 1 1, Alipay Wallet and McDonald's announced the launch of the first commercial service application product for face recognition, which is also the first time in the world to complete the system software that can operate face recognition for everyone online and offline.
L20 18 12, Alipay Wallet released the face-brushing payment product Dragonfly.
L 2021April, Dragonfly 2.0 was released.
From face recognition without mobile phone to face recognition without mobile phone number, face brushing technology is constantly updated iteratively.
"The iterative update rate of a field is 6-9 months. IPhone is a product released on a generation of mobile phones every year. Everyone has four months. Hundreds of technological innovations and patents with partners have solidified the service management system and supporting facilities of all merchants from the first generation to the second generation.
For such a short iterative update cycle time, Zhong You said.
In just four months, the dragonfly generation has landed in 300 big cities across the country, and Zhongyou shows that they will invest 3 billion yuan in the next three years to promote the rapid development of the industrial chain.
So _, what does the brush face payment represent?
For shop assistants, teaching consumers how to use machinery and equipment may be the focus of their daily work;
For most consumers, hesitation is their habitual attitude towards new things. Why not recall that when Alipay wallet happened, did everyone associate a savings card for the first time?
L For Alipay wallet itself, it is an excellent opportunity to defeat the enemy after being attacked by WeChat Pay on Pearl Harbor on 20 14.
No matter from which angle, you can also understand that Alipay wallet has a strategic position of 3 billion in three years.
2. The whole process of disintermediation from code quotient to noodle quotient.
So, why pay by brushing your face?
According to the narration of online payment, there are two breakthroughs in the independent innovation of payment means:
One is the change of cash flow.
Platform transaction is the first way for Alipay wallet to deal with the security risks of merchants and customers. It can reasonably deal with the personal credit problems of both parties in the network technology.
Accordingly, the instant arrival of accounts can make assets quickly generated from one account to another. Alipay Wallet is expected to help customers reduce the barriers to buying and selling in the whole payment process, make customers feel stronger, and at the same time, stores can focus more on their own services.
The other is the change of paid news media.
In the 1990s, the emergence of Internet technology led to further changes in payment methods. Everyone has experienced the whole evolution process from savings card, fast payment function, bar code payment to QR code payment. Now everyone has accepted the change from QR code to face payment. The face is as valuable as other biological characteristics of the body, and its uniqueness and difficulty to copy are the premise of real identity recognition.
The non-contact and high concurrency of facial recognition make it more in line with customers' application habits.
At this point, we can also start to see the way the smartphone industry unlocks the screen.
3. From the "payment artifact" of the store to the "powder artist"
For the store, what does the brush face payment represent?
Liu Zhao, director of research and development of Alipay wallet biometric technology products, said: "Face recognition can really make everyone make a lot of money.
1, cashier intelligent system, intelligent
1394 connection, moderate body shape.
As the first site for customers to pay, the cashier occupies a lot of land. The new generation of dragonflies not only has an excellent overall fuselage, but also has a thickness of only a quarter of that of the previous generation, a net weight of only half of that of the previous generation, and a total packaging volume of only 20% of that of the previous generation.
Trading stability
The stability of purchase and sale is the key business process function that every store pays most attention to. Dragonfly 2.0 is a trading channel connecting POS machines and key operating system software of stores, and Alipay wallet improves the stability of the whole link.
3D structured light
Zhang Jian, CPO of Maradis, said that from the basic principle, the technology of 3D structured light is relatively simple, and only a dot matrix projector is needed to project it into the indoor space according to the design of high-precision numbering, and then these information contents are recognized by a general sensor. After analysis, an accurate 3D information content can be obtained.
Zhang Jian said: "The initial intention of 3D is very simple, that is, to restore the three-dimensional world with a brand-new cognition based on the three-dimensional information content of indoor space. Using such a simple basic principle will produce richer and more comprehensive information content than 2D, and also greatly improve the security level.
2. "Powder-sucking artist"
Focus for 5-8 seconds.
Dragonfly's face payment machine can save the checkout time from a single 10 second to only 5-8 seconds.
When facial recognition is used for face-brushing payment, there is a "face-to-face" space between the consumer and the cashier system and the intelligent operating machinery and equipment, with a distance of 5-8 seconds. The intervention of facial recognition can not only improve the efficiency of checkout cashier, but also make consumers and the operating camp of the store cause instant, efficient and multi-dimensional enough touch.
The role of vip members in handling cards
In the past, in the whole process of traditional vip membership card processing, complicated card processing steps were a major factor leading to the outflow of many consumers. Consumers must fill in the mobile phone number and basic information, and then call to apply for a card; For the store, it is necessary to constantly understand the consumers and teach the steps. Repeat the same thing more than 1000 times a day. Dragonfly 2.0 can help stores quickly handle the card-handling function of vip members on the intelligent display screen of the Internet of Things. Alipay wallet was tested in a storefront, and the same card processing steps were completed. According to the intelligent system of Dragonfly, the scene-free migration interaction between consumers and display screens was completed, and the efficiency of vip members in card processing was improved by 6 times. In this way, for the actual operation and integration of vip members' store interests, a very high card-handling rate of vip members can be achieved, and the conversion rate of many vip members exceeds 20%.
Fixed marketing promotion
If you have a display screen, you can push advertisements.
In this case, consumers' attention is 100% on the display screen. After the connection between merchants and consumers is established, a series of marketing gestures can be released, whether it is purchase rate coupons, relatives and friends coupons or birthday gift packages, consumers can be customized for marketing promotion. With the offline promotion screen and instant interaction with consumers, the traditional mobile terminal was swept away and piled into the bag, which made innovation.
As you know, "the whole process of paying for independent innovation is the whole process of continuous disintermediation." Face is everyone's best medium, and the independent innovation of payment generated by constant disintermediation will eventually lead to brush face payment.
With the rapid development of two-dimensional code payment, a new word called "code quotient" has emerged, which is also a scientific and technological revolution of paying for business services generated by independent innovation today. After face-brushing payment happens, there may be many "face-brushing merchants" one day, and I firmly believe that this day will come in the near future.
Online platforms such as Alipay wallet and mobile phone WeChat can make money in many ways, which will be the future development trend.
The sales market of face recognition is very large. Only when the sales market explodes will there be more people who want to make money, and the sales market will fluctuate. If you look at the service platform, you should make money.
I think so.