Project name:
Applicant:
Contact address:
Tel:
E-mail:
Date of submission:
Abstract
Please briefly describe the following contents:
1. Basic information of the project (project name, start-up time, main products/) )
2. Main managers (name, gender, education, graduation institution, graduation time, main experience. )
3. Research and development (existing technical achievements and technical level, technical level, competitiveness and foreign cooperation of R&D team, funds already invested and future investment plans)
4. Industry and market (industry history and prospect, market size and development trend, industry competitors and competitive advantages of this project). )
5. Marketing strategy (measures to be taken in terms of price, promotion, establishment of sales network, etc. )
6. Product production (production mode, production technology, quality control)
7. Financial plan (capital demand, use plan, shares to be sold, financial forecast for the next three years and investor return). )
1. Overview of the project
Project name:
Start time:
Prepare registered capital:
Project progress: (explain the progress from the start of the project to the present)
Major shareholders: (List the names, contribution amounts, contribution forms, units and contact numbers of current shareholders. )
organization: (represented by a diagram)
main business: (the main business to be operated.
profit model: (explain the commercial profit model of this project in detail.
development strategy and business objectives in the next three years: (industry position, sales revenue, market share, product brand, etc. )
Second management
2.1 Establish the board of directors of the company: (members of the board, names, positions, work units and telephone numbers)
2.2 Brief introduction of the senior management: chairman, general manager, chief technical officer, chief marketing officer and chief financial officer (name, gender, age, education background, major, professional title, graduate school, telephone number).
2.3 Incentive and restraint mechanism: (What kind of incentive mechanism and reward measures will the company take for the management and key personnel? )
III. Technical feasibility and maturity analysis of R&D
4.1.2 Discussion on technical innovation of the project
(1) Basic principles and key technical contents
(2) Technical innovation points
4.1.2 Maturity and reliability analysis of the project
4.2 R&D achievements and main technologies of the project. Domestic and international situation, domestic and foreign competitors of the project in terms of technology and product development, and measures taken by the project to improve competitiveness. )
4.3 Follow-up R&D plan: (Please explain the research and development focus of the project and the new products to be developed in the next three years in order to ensure product performance, product upgrading and maintain the advanced level of technology. )
4.4 r&d investment: (the total investment in technology development of the project up to now, how much development funds are planned to be invested again, and the annual purchase of development equipment, staff expenses and other development-related expenses are listed. )
4.5 technical resources and cooperation: (the existing technical resources and technical reserves of the project, whether to seek technical development support and cooperation, such as universities, scientific research institutes, etc., if so, please explain the mode of cooperation. )
4.6 technical secrecy and incentive measures: (please explain what technical secrecy measures and incentive mechanism are adopted for the project to ensure the safety of technical documents of the project and the stability of key technicians and technical teams. )
Four industries and markets
5.1 Industry status: (development history and present situation, which changes have a greater impact on product profits and profit margins, technical barriers, trade barriers, policy orientation and restrictions to enter the industry, etc. )
5.2 market prospect and forecast: (forecast the sales development of the whole industry and indicate the source or basis of the data. )
5.3 Target market: (Please specify the main types of users targeted by the products/services. )
5.4 Main competitors: (explain the main competitors in the industry, mainly describe the competitors in the main sales market, their market share, competitive advantages and disadvantages)
5.5 market barriers: (Please explain whether there is any industry regulation on market sales, the difficulty and countermeasures for the company's products to enter the market)
5.6 swot analysis: (Advantages and disadvantages of products/services compared with competitors, Opportunities and threats)
5.7 Sales forecast: (Forecast the company's sales revenue and market share in the next three years)
5 Marketing strategy
6.1 Price strategy: (Composition of sales cost, Basis for setting sales price and discount policy)
6.2 Marketing strategy: (Please explain the strategies and implementation methods in establishing sales network, sales channels, advertising promotion, setting up agents and distributors and after-sales service)
6.3 Incentive mechanism: (Explain the strategies and methods for establishing a well-qualified sales team, What kind of incentive and restraint mechanism should be adopted for sales staff)
Six product production
7.1 product production (whether the production mode of products is self-production or entrusted processing, production scale, production site, technological process, production equipment, quality management, Raw material procurement and inventory management, etc.)
7.2 Production staffing and management
VII Financial Plan
9.1 Financing quantity and rights and interests of equity SMEs: (The number of venture capital to participate in this project, other sources and quotas of funds, and the rights and interests of all investors in the company)
9.2 Capital use and use plan: (Please list the project implementation plan of SMEs after financing, including the progress of capital investment.
9.3 return on investment: (explain the average annual return on investment of small and medium-sized enterprises in the next 3 -5 years after financing and the relevant basis. )
9.4 financial forecast: (please provide the balance sheet, income statement and cash flow statement of the project forecast for the next three years after SME financing, and explain the basis for compiling financial forecast data. )
VIII Risks and Countermeasures
11.1 Main risks: (Please elaborate on the policy risks, R&D risks, management risks, market risks, production risks, financial risks, exchange rate risks, risks of relying on key personnel of the project, etc. )
11.2 Risk countermeasures: (If the above risks exist, please explain the control and preventive countermeasures. )