Nursing home market risks and countermeasures are as follows:
Risks in the nursing home market
The government has introduced unprecedented policies on the nursing home industry, affecting the normal operation of nursing home institutions; or the existing relationship between the preferential policies enjoyed by the nursing home institutions (e.g., taxes, utility costs
When the government introduces unprecedented policies for the senior care industry, which affect the normal operation of senior care organizations; or when the existing preferential policies related to the enjoyment of senior care organizations (such as taxes, utility costs, land use, etc.) are reduced, or even stopped outright, the normal operation of senior care organizations is subject to a greater operational risk.
Nursing home market countermeasures:
1, do a good job of market research and positioning
A nursing home project in the construction of the ground before you should strive to avoid policy risks, do a good job of market research and positioning. Market research can be used in the 5-16 model used in the Ou Yingmingde pension consulting project.
Positioning determines life and death, according to the results of the market research to clarify the overall positioning of the project, location positioning, customer group positioning, product and service positioning.
2, good government relations
Doing the pension entity project, to avoid dealing with the government units, whether it is the preliminary market survey, or the later construction of the landing, operation and development, are inseparable from the government's help and support. Therefore, to strengthen the team's public relations ability, good government relations, in order to promote the development of the project. Of course, the premise is that the project itself is feasible, especially with high social and economic benefits.
3, to build a perfect operation system
A set of perfect operation and service system of the elderly organization involves project goals, service objectives, service team construction, service content, service mode, service guarantee, service results in many dimensions, each dimension is a worthy of study, how to build through each dimension of the construction of the The whole operation service system.
With this perfect system, we can enhance the economic and social benefits of the whole project, and guarantee that the organization can still minimize the loss when it encounters unforeseeable policy risks.
The two most critical aspects of the operation and service system are: the construction of supporting aging equipment and facilities and the introduction and training of high-end medical care personnel. Only by doing a good job in these two aspects can we minimize the legal and regulatory policy risks arising from the operation of the elderly.
4, the construction of elderly regulations internal control plate
Laws and regulations of internal control is often overlooked in the development process of the elderly institutions, but also extremely important part. The main purpose of this section is to summarize and study the new and old national pension policies, laws and regulations, articles, rules and regulations, to improve the legitimacy of the affairs of the nursing home.
The module of laws and regulations focuses on grasping the national policy guidelines of the elderly care business, cultivating professional legal personnel of the elderly care business, and improving the standardization and legitimacy of the elderly care institution's services and management and development.