One, the opening words
A live broadcast, the opening words are also a matter of taste. Said well, you can make your live room popular, there is traffic. Say it badly, then it may be your own one-man show.
For example, "Hello everyone, I am a new anchor, today is the XXth day of live banding, thank you for your support."
Words like this are common, but it's enough to show your fans that you're sincere. Some people may be doing live broadcasting for the first time, so you admit your shortcomings generously, showing that you don't have much advantage and experience, and at the same time conveying your persistence and sincerity. Then, fans may give greater tolerance and support.
Two, interactive discourse
A live broadcast, it can not be all dry product introduction, sales products. Definitely need to interact with the live fans, for daily chat and so on. See some of the questions raised by the fans, although it may not be related to the product, you have to be patient and answer, so that the fans feel the friendliness of your live room. For example, fans: "Why ignore me? Haven't been answering my questions?"
Anchor answer: "did not ignore Oh, too many pop-ups brush too fast, I see that I will definitely return Oh, please do not be angry Oh!"
In addition, make full use of the star effect and fan interaction. If your live room to sell products is a star endorsement, then you can naturally ask: "Gong Jun's fans where?". .
Three, the product introduction speech
The product introduction speech can be said to be the whole bandwagon live on the top priority. If the product introduction is attractive, it will allow more fans to pay attention to it and generate more sales, thus realizing the flow of cash.
For example, show that the product is credible and sales are substantial. Show proof that the product is credible and proves that the product is reliable. Including but not limited to: sales screenshots, netizens praise, Netflix recommendation, official qualification , expert endorsement and so on.
The rhetoric can be like this: "A week of sales 13,000 copies (sales data) on the day of the launch of sales exceeded 8,000 copies (sales data) 32% of the customers will be repurchased (repurchase rate) 99% positive feedback rate (positive feedback rate) customer rating 4.9 points (customer rating)."