In June 1991, the company was registered and established as a scientific and technological feed department, which mainly dealt with feed, veterinary medicine and seedling.
April 1993, the company was registered as a limited company, and invested in the construction of the first scientific and technological feed factory, engaged in the production and operation of premix, breeding birds (eggs).
In 1994, the establishment of the Academy of Agricultural Sciences, and at the same time invested in the construction of a veterinary drug factory, involved in the production and sale of veterinary drugs.
June 1995, the establishment of Shandong Liuhe Group. In the same year, we set up the first compound feed production plant and started the production and sales of compound feed.
In 1997, the company took over the feed mill, cold storage and processing plant and breeder farm of Pingyi Mushan, and carried out "one-stop" operation. In the same year, it implemented the project of "Ten Thousand Farmers Breeding for Wealth".
By the end of 1997 and the beginning of 1998, the company put forward and implemented the three major business strategies of "micro-management, service marketing, and intensive development of the proximity market".
In 1999, the company expanded the layout of its production base in Shandong, explored data marketing, and established the Group's information management network.
In 2000, we proposed and organized the implementation of the new concept of standardized and modernized chicken breeding.
In 2001, on the basis of Shandong Liouhe Group's feed segment, Liouhe Feed Co.
Beginning from 2001, Liouhe Group has been developing rapidly with 10-15 new enterprises every year, and feed, meat processing, breeding and animal health care products have been developing rapidly in an all-round way, becoming an advantageous enterprise in animal husbandry with greater influence in the industry.
In 2005, with the new hope group for strong combination, comprehensive cooperation; put forward to build a world-class agricultural and animal husbandry enterprise grand goal; six and the trademark was named "China's well-known trademark", the group's sales revenue of more than 10 billion yuan.
In 2006, the group promoted the standardized breeding model of Pingdu and the integrated business model of Pingyi; Liuhe brand poultry feed won the title of "China Famous Brand"; joined hands with Shaanxi Shiyang to promote the development of animal husbandry in Northwest China; put forward the corporate vision of "seeking profit for the cultivator and benefit for the eater". The company put forward the corporate vision of "seeking benefits for the cultivators and creating happiness for the eaters".
In 2007, Wudi and the Wudi government established the first domestic guarantee company specialized in providing guarantees and loans for farmers in Wudi - Wudi and Xingmu Animal Husbandry Guarantee Co. "
In 2008, Wudi and Xingmu Livestock Guarantee Co.
In 2008, Liouhe Group and the local government jointly set up five new breeding guarantee companies, and the number of joint ventures reached 90. The group was selected as the 250th of China's top 500 enterprises, six and the group was recognized as the national agricultural products processing technology feed professional R & D sub-center, chicken, duck meat double access to the national ministry of agriculture pollution-free agricultural products recognition certificate, meat and duck series products were recognized as the national brand-name agricultural products. Six and the group was named China's meat and food industry strong enterprise, shandong province agricultural industrialization excellent leading enterprises, won the Shanghai meat industry association for three consecutive years industry leader award, top ten high-quality best-selling brands, and so on.
In 2009, the Group was named 2009 Shandong Province meat and food industry 50 first, 2009 Qingdao 100 fourth, "2009 Shandong Enterprise 100" sixteenth, was named "2009 National Top 50 Feed Enterprises The company was honored as "Top 50 Feed Enterprises in China in 2009". Ltd. "Liuhe Brand" food won the "China Meat Industry Most Valuable Brand" in the Fifth World Pork Conference of World Meat Organization. The technical center of the group was recognized as "nationally recognized enterprise technical center". in September, the group and China Feed Industry Association*** hosted the fifth large-scale enterprise association of China Feed Industry Association and 2009 Feed Industry Development High-level Forum.
In 2010, the Group was listed as the 157th of the top 500 Chinese enterprises and the 72nd of the top 500 Chinese manufacturing industries. Cooked food products were successfully selected as "Expo special products", and were awarded the title of "Expo service assured caterers". Cooked food products were successfully exported to Japan. Selected as a national innovative pilot enterprise by the Ministry of Science and Technology, the State-owned Assets Supervision and Administration Commission of the State Council and the All-China Federation of Trade Unions. Obtained 97 authorized patents. Awarded by China Feed Industry Association as "Advanced Enterprise of National Feed Industry Participating in the Construction of New Socialist Countryside" and "Advanced Enterprise of National Feed Industry Fulfilling Social Responsibility".