Community group purchasing is easy to say, a WeChat group a free micro-mall a few links to the goods can begin to operate. But is this a perfect system? Of course not!
What you need to understand is that community group buying is actually part of your entire sales management channel system. What we need to do is to combine it with the offline city distribution system to become a complete closed-loop system, in order to facilitate our information management and accurate replication.
Combined with the characteristics of community group purchasing in the geographic location of the centralized, we can have the space for logistics and distribution upgrades, to consider landing distribution, one piece on behalf of the delivery of a variety of logistics forms, to save distribution costs at the same time optimize the logistics path to shorten the delivery time, improving the freshness of the product when the user arrives. Improve the radius of coverage of the city distribution warehouse, the realization of information **** between communities, the implementation of the city user group self-pickup service, in order to make a community group purchase took a city to become possible.
Second, broaden the category structure
In general, group buying means cost-effective, and community group buying is the same reason, but in the reality of the operation process, many community group buying in order to quickly develop in the short term, basically one person can become a group model, do not allow consumers to interact with each other and share, even if you can quickly activate the user, is not a long way to operate, and even more! The first thing you need to do is to get your hands on a new product, and then you'll be able to get your hands on a new one.
There are many ways to activate the sharing, usually we are fresh products as a knock on the door, give full play to the combination of goods sales model, the continuous introduction of new products, with high frequency to drive the low-frequency, can not be three or four pop-ups directly on the line, so that the consumer will always look at the pop-ups, so that the platform has become the fodder for the price war.
Continuously broaden the category structure, there is sensitivity to commodity trends, in order to make consumers feel more affordable at the same time cleverly improve gross margins and the ability to promote new products. In order to improve our own sustainable development ability.
Third, to enhance the user experience
Community group buying can be quickly replicated in various urban communities, but the future of community group buying, should not be a serious homogenization of the follow the trend model, the core of the community is the operation, so that the community group buying to become a part of everyone's life, to do a natural non-disturbance. The group owner is responsible for maintaining order, promoting the product, neighborhood mutual assistance, the need for group owners to make great efforts. This is a very ideal state
The future of community group purchasing is a better user experience, only to continue to build a good internal organizational capacity, operational capacity, to provide consumers with a better experience, in order to truly develop a place in the thousands of community group purchasing.