The status quo is the threshold of survival is getting higher and higher, a large number of small companies will die, just based on the relationship with a few customers to get a few customers to live a nourishing life time will be gone.
First of all, it's very difficult for a medical device seller to grow in size. My city, according to statistics, there are more than six thousand registered medical equipment companies, leaving out those listed, in fact, will not be less than 2,000, each company to share the market share is limited. Secondly, VIP customers are difficult to cultivate. As the government's anti-corruption efforts continue to increase, the survival of purely by business smashing kickbacks will be difficult, and the risk factor is high. Therefore, customer relations many times to the boss personally, the boss time and energy are limited, the number of hardcore relationship customers will not be much, the company will not do. Third, medical equipment manufacturers continue to increase sales investment, improve service, has been able to replace many of the functions of the dealer. And manufacturers have a strong advantage in price, after-sales service.
Therefore, I think medical equipment sellers survive in the policy and manufacturer's seam, without a hard relationship, it is difficult to get a good project. Choose to become an agent of a brand or a product, the development of the second level of distribution, sharing the risk, may be a good way out