The Mayo Clinic has been called the "Mecca" of human medicine and the "Supreme Court" of medical diagnosis. The Mayo Clinic has been called the "Mecca" of human medicine and the "Supreme Court" of medical diagnostics, and has been visited by everyone from U.S. presidents and European royals to Middle Eastern tycoons, from Silicon Valley's Internet nouveau riche to showbiz celebrities, and from Lin Qingxia to Pan Shiyi.
The hospital's philosophy of "putting patients' needs first" and the fact that half of its clinical departments are ranked No. 1 in the United States have long been a source of praise in the healthcare industry.
In 2015, Mayo partnered with Gotham Capital, one of Asia's largest investment funds known for its long-term value investments, to establish the Huiji Healthcare Group in China, which will provide referrals, in-hospital clinical decision support, and other services in China.
Recently, MayoHealth has established a new company, MayoHealth MobileHealth, which aims to improve the medical and clinical standards of Chinese doctors through a series of medical and service resources provided by MayoHealth, and to form strategic partnerships with many industry stakeholders, including pharmaceutical companies, to ****together build a better future in China. At the same time, it has formed strategic partnerships with many industry stakeholders, including pharmaceutical companies, to build an ecological platform in the Internet era.
HuiPiMigJian said, backed by Mayo's authoritative medical content and support, the company will carry out a wide range of cooperation with the marketing departments and medical departments of pharmaceutical companies. Under the macro-policy environment of the country's strong advocacy of hierarchical diagnosis and treatment and the development of primary medical services, the marketing and medical departments of pharmaceutical companies are increasingly aiming at conveying academic content to doctors, solving their academic problems, and improving their level of medication use, rather than promoting medication, which is highly in line with the aim of HPH to help improve the level of clinical practice of Chinese doctors through the introduction of Mayo's advanced medical content and clinical experience.
This is in line with Mayo's mission to help improve the clinical practice of Chinese physicians by introducing Mayo's advanced medical content and clinical experience.
"With Mayo resources as our core value and data science as our core competency, it is our company vision to provide academic services to physicians through information technology," said Tony Liu, CEO of Huiji Mobile Health. "We have several core value assets from Mayo, such as the AMC (Ask Mayo Clinic) system, which focuses on intelligent consultation scenarios, the HIL (Health Information Library) system, which includes a database of more than 5,000 diseases, the Huiji Clinical Pathway AME (Ask Mayo Expert) system, as well as numerous patient education contents, online consultation mechanism between Chinese doctors and Mayo doctors, and various summits, forums and other activities organized by Mayo, all of which are assets or services that enable highly synergistic customer interactions with pharmaceutical companies and maximize the value for multiple parties, including doctors, pharmaceutical companies, and Huiji."
Hui every move Jian introduced, Mayo brand in China doctors, especially in the first-tier market doctors have very good brand recognition, how to combine that brand effect with the needs of different tiers of doctors and provide services, is the company's top priority in the near future.
For example:
Regional KOL (Key Opinion Leader) doctors need more international exposure and international exchanges, so the company can serve the KOLs by organizing various international events with Mayo and various exchanges with Mayo doctors;
And the directors, attending and above doctors in the first-tier market need to improve their regional influence, so the company provides various clinical thinking trainings based on AME. training on various clinical ideas, which meets the needs of doctors' career development and also improves the clinical ability of primary doctors through training activities;
For primary doctors, such as county hospitals or community hospitals needing to improve their actual clinical level, then various standard clinical paths, intelligent consultation systems, disease databases and other information can help them;
Even for patients, the company can serve patients through patient education content, intelligent self-examination tools, etc.
All of these can be combined with the business activities of pharmaceutical companies, such as new drug launches, daily target customer communication, patient education activities, etc. In this way, on the one hand, Huiji's authoritative academic content can be a strong complement to the customer coverage capabilities of pharmaceutical companies, while Huiji provides diseases, diagnosis, and clinical pathways, and the pharmaceutical companies are able to provide guidance on the use of medication, which creates an end-to-end medical academic service.
"All these doctors' needs for career development and academic services are also faced by pharmaceutical companies, especially their medical and marketing departments," Tony Liu said. With the same customers and market needs, there must be business opportunities for cooperation and strategic partnership. Whether it's a pharmaceutical company launching a new product, expanding into a broader market, traveling to the grassroots, or even doing patient education, MobileHealth can provide strategic partner-level support.
But "we are not just satisfied with moving Mayo's brand and academics to China, we know that in the age of digitalization and big data, doctors need more, and so do drug companies."
Prior to Huifei MobileHealth, Tony Liu worked for a number of well-known global service providers in the industry, such as serving as the director of technology applications and business transformation at IMS (now renamed IQVIA), a leading consulting firm in the industry, as well as vice president of China at Veeva System. These technology and consulting stints have led Tony Liu to focus a large portion of his business on how to leverage and realize digital transformation in the industry through Mayo's resources.
It is reported that Huiji Mobile Health will release a platform product early next year that aims to synthesize the many physician services mentioned above to create an ecological platform that connects physicians, pharmaceutical companies and other industry stakeholders, making it easier for pharmaceutical companies to serve physicians and easier for physicians to receive information and services. "The most important part of this is our data science capability, which is what we consider to be our core competency," Tony Liu said.
After entering the era of digitization, the value of data is increasing, but how to turn data into core value that can drive corporate strategies and business models is still beyond the reach of many companies. In the process of serving doctors, Huiji Mobile Health will put together the data collected, the relevant data provided by third-party partners, and the corporate data that pharmaceutical companies are willing to provide, and utilize machine learning and other data science tools to generate various predictive models for the doctors or patients they serve, and apply the output of such models in the medical activities and marketing activities of pharmaceutical companies.
"Pharmaceutical companies used to rely on sales force effectiveness (SFE, Sales Force Effectiveness) theory to guide their business activities, but in the digital era, we found that the traditional classic SFE theory in the Western market needs some development and supplementation, and we need a new theoretical framework that can cover the digital world. We need a new theoretical framework that can cover the digital world to guide the business activities of enterprises, such as how to define their target customers in the digital world, how to carry out customer segregation and hierarchy, how to achieve the digital marketing of personalization (Individualization) of the content delivery, etc., the answers to these questions can be answered by the data science, machine learning algorithms, such as clustering, decision trees, etc. to answer. The answer to these questions can be answered by data science, by various algorithmic models of machine learning, such as clustering, decision trees, etc. Although this path is still in the exploratory stage, and data in the healthcare industry is still in its infancy compared to other industries such as fast-moving sales, we believe that this will be a trend in the industry, and Huiji Mobile Health hopes to lead the industry in this area."
This is Hui every MobileHealth's corporate strategy, backed by Mayo's authoritative medical support, and pharmaceutical companies and other parties to cooperate, *** with the same to create "content" plus "data" plus "information technology "The industry transformation drive.
"Mayo has provided us with a good hand, but how to play this hand well enough for doctors and companies to recognize it requires us to build our own capabilities," said Tony Liu.
Hopefully, Huiji Migrant Health can stick to its strategy and practice, and provide the highest quality of service to doctors in the Chinese market while truly helping the industry complete its transformation and development in the new era.
About Mayo Clinic Group
Mayo Clinic is one of the largest not-for-profit integrated medical groups in the United States, with a history of more than 150 years, and is the most influential and representative of the world's highest level of medical care.
In August 2017, U.S. News & World Report released its 2017-2018 National Hospital Rankings, and Mayo Clinic's Rochester Campus topped the list with a total score of 415 points, well ahead of other well-known healthcare organizations. Meanwhile, of all 16 clinical departments ranked, Mayo had six departments ranked first, four departments ranked second, one department ranked third, and four other departments ranked in the top 10, placing more departments in the top tier than any other healthcare organization in the United States.
As the most trusted healthcare provider, Mayo Clinic provides the best medical services to more than 1.3 million patients from more than 140 countries around the world each year. Former U.S. Presidents Reagan and Ford, the Bush's and the Bush's, and Pan Shiyi and other prominent figures from the business community all traveled there to get treatment, and it is the world's most recognized medical destination. Former U.S. President Barack Obama said, "Mayo is an outstanding example of the highest quality and most efficient, yet low-cost, healthcare organization in the United States, and should be the model for U.S. healthcare reform.
About Mayo Clinic
Mayo Clinic is a joint venture between Mayo Clinic (hereinafter referred to as "Mayo"), one of the nation's leading private, not-for-profit healthcare organizations, and Mayo Clinic, a leading private, not-for-profit healthcare provider with a strong reputation for long-term, structured value investing, and Mayo Clinic, a leading private, not-for-profit healthcare provider. Mayo Clinic, one of the leading private non-profit healthcare organizations in the United States, and High Tide Capital, an investment firm known for its focus on long-term structured value investments, jointly invested in the healthcare group in 2015.
Huiji Medical Group integrates healthcare investment, management, consulting and training, and introduces Mayo's advanced knowledge, technology, management and training systems for hospitals/clinics, doctors/nurses, patients and management personnel, and is committed to building a leading composite platform for health information management, healthcare and technology in China, combining Mayo's top healthcare resources with the developmental needs of China's healthcare system, and realizing the benefits for doctors and healthcare professionals. We are committed to building a leading composite platform for health information management, medical care and technology in China, combining Mayo's top medical resources with the development needs of China's healthcare system to realize the goal of creating a better healthcare experience for doctors and patients, so that health benefits everyone.
About Mayo MobileHealth (Beijing) Technology Co., Ltd
MobileHealth is a subsidiary of Mayo Healthcare Group, which is committed to taking Mayo's medical knowledge system, clinical practice and other related resources as its core assets, and data science as its core competitiveness to provide value to stakeholders in the healthcare industry through information technology. We are committed to providing value to all stakeholders in the healthcare industry by means of information technology, and to building an industry ecosystem by "connecting" all parties.
Through its professional team members' long-standing accumulation in the fields of pharmaceuticals, Internet and big data, Huifei MobileHealth combines data science, medical science, marketing science and information technology to provide products and services for doctors, patients, pharmaceutical companies, and other health-related Internet industries.
HuiPiMigHealth's products and solutions include providing professional academic services for doctors through Mayo's resources and collaboration with pharmaceutical companies; providing technical and data support for academic interactions between pharmaceutical companies and doctors through the construction of the industry's big data management platform; and providing a variety of consulting services for the digital multi-channel interactions between pharmaceutical companies, doctors, and patients.