Also known as 3D animation. Is in recent years with the development of computer hardware and software technology and the emergence of a new technology. Three-dimensional animation software in the computer to establish a virtual world. Designers in this virtual three-dimensional world in accordance with the shape and size of the object to show the establishment of the model and the scene. Then set up the movement of the model according to the requirements. The motion of the virtual camera and other animation parameters are set according to the requirements. Finally, the model is given a specific material. And light the model. When all this is done, the computer can automatically calculate. The final image is generated.
The way in which 3D animation technology simulates real objects makes it a useful tool. Due to its accuracy. realism and unlimited maneuverability. Currently it is widely used in medicine. Education. Military. Entertainment and many other fields. In the production of movie and television commercials. This new technology can give people a fresh feeling. Therefore, it has been welcomed by many customers. 3D animation can be used for commercials and special effects in movies and TV shows (e.g. explosions. Smoke. Rain. Light effects, etc.). Special effects (crash. Transformation. Unreal scenes or characters, etc.). Advertising product displays. Flying characters in the opening credits and so on.
Relative to real advertising. 3D animation advertising has the following characteristics:
Capable of completing the footage that can not be completed in the live filming
Production is not affected by the weather and seasonal factors
The technical requirements of the production staff are higher
Stronger modifiability. Quality requirements can be more easily controlled
Lenses that are too costly to shoot can be realized through 3D animation to reduce costs
Lenses that are dangerous to shoot can be accomplished through 3D animation
Lenses that can't be reproduced can be simulated through 3D animation
Able to beautify the products shown
Picture expressiveness has no physical limitations of photographic equipment. The physical limitations of the equipment. The camera in the virtual world of 3D animation can be regarded as the ideal movie camera. The production staff is equivalent to the director. Cameraman. Lighting. Artist. Layout. The quality of the final picture depends only on the level of the production staff. Experience and artistic skill. As well as the technical limitations of 3D animation software and hardware.
Relatively long production cycle
The production cost of 3D animation advertising. With the complexity of the production and the required degree of realism is directly proportional. And exponential growth.
3D animation technology, although the threshold of entry is low. But to master and skillful use but need years of unremitting efforts. At the same time with the development of software to learn new technologies. It is in all forms of film and television advertising production technology is the highest. Due to the complexity of 3D animation technology. The best 3D designers are unlikely to be proficient in all aspects of 3D animation.
3D animation production is a work of art and technology closely integrated. In the production process. On the one hand, to fully realize the technical requirements of the advertising concept. On the other hand. But also in the color tone. Composition. Light and dark. Camera design. Rhythm and other aspects of artistic recreation. Compared with graphic design. 3D animation more time and space concept. It needs to draw on some of the laws of graphic design. But more according to the laws of the art of film and television to create