But in the most difficult time, he was also in debt of 4.8 billion and once wanted to commit suicide. Fortunately, before he was pulled back from the cliff, some of his employees did not hesitate to sell their houses to help him pay off his debts.
This is Guo Jiaxue. At the age of 33, he became chairman of Dongsheng Group. When he was brilliant, he once brought well-known pharmaceutical companies including Yunnan Baiyao into the group.
After encountering Waterloo, he paid his debts desperately, earned tens of billions more, and won the title of the richest man in Shaanxi Province again.
For Guo Jiaxue, his life is like a roller coaster, with ups and downs.
Guo Jiaxue, male, 1966, from Xunyang, Shaanxi. His father is the director of the local health center. Later, Guo Jiaxue embarked on the road of pharmacy, which was more or less influenced by his father.
/kloc-at the age of 0/6, Guo Jiaxue was admitted to Ankang Normal School. At school, Guo Jiaxue studied very hard, and was often among the best in her grade, and was commended many times.
Because of this, upon graduation, Guo Jiaxue was retained by the school as an outstanding graduate, changed from a student to a university teacher, and was sent to Shaanxi Normal University for further study.
For the Guo family who have lived in the countryside for a long time, stepping out of a college student is tantamount to stepping out of golden phoenix in a poor ravine.
As the first college student in the village, not only Guo Fu Guo Mu, but the whole village is proud of him.
During my years here, every holiday, villagers always come to Guo's house to deliver rice and noodles. Especially after teaching in Guo Jiaxue, this phenomenon has become more and more common. I hope Guo Jiaxue can provide more help in the future.
However, the pride of parents and villagers only lasted for a while. Less than half a year later, Guo Jiaxue resolutely quit his job as a university teacher and returned to his hometown in Shaanxi, ready to start a business.
Parents are puzzled by their son's choice, and many people can't find a job as a university teacher. What parents can't understand is that the son actually started the industry of raising pigs.
The identity change from a university teacher to a pig farmer can be described as everlasting, but Guo Jiaxue doesn't care, because he has made all the preparations.
Guo Jiaxue took the only 170 yuan savings as the starting capital and started a difficult business. In the initial stage, Guo Jiaxue bought many books on pig-raising techniques, chewed them day and night, and often asked other villagers for advice and learned from them. Even when funds were scarce, he sold his only valuable quadrangle for 2700 yuan.
In the most difficult times, Guo Jiaxue only sleeps four hours a day and feeds pigs every few hours. A few months later, Guo Jiaxue lost dozens of pounds.
Many things happen. After several months of scientific breeding, each pig in Guo Jiaxue can grow to more than 200 kilograms, which is better than that raised by other farmers in the village.
But then, a difficult problem faced Guo Jiaxue. Because of the poor traffic conditions in the village, selling pigs has become a hassle. So, Guo Jiaxue, who weighed only 1.20 kg, carried more than 200 kg of pigs, walked more than ten miles of mountain roads and went to the town to sell them.
Although he worked very hard, Guo Jiaxue made his first money by raising pigs. But the good times didn't last long. His pig suffered from classical swine fever, and Guo Jiaxue was forced to give up raising pigs and plant Chinese herbal medicines instead.
Guo Jiaxue contracted a plantation in the county and hired dozens of workers to work in the fields day and night. After doing this for a month and a half, Guo Jiaxue's hand was swollen with ten joints.
More unfortunately, there was a cold wave that winter, and the Chinese herbal medicines planted in Guo Jiaxue almost failed to harvest, which made Guo Jiaxue feel sad.
After these two failed adventures, Guo Jiaxue had to sit down and think about whether the choice was right or wrong. Finally, Guo Jiaxue listened to her mother's advice and came to Xi 'an to make a living.
In Xi 'an, Guo Jiaxue did almost everything, setting up stalls, selling computers, running business and reselling. Fortunately, Guo Jiaxue finally found a long-term job, although he did all kinds of things.
199 1 year, Guo Jiaxue entered Xi Anmin Medical and Electrical Research Institute, and worked all the way to the director. Guo Jiaxue has been working in the institute for the next three years.
After accumulating some savings, Guo Jiaxue founded his own company, named Dongsheng, specializing in the sales of medical equipment.
In the past two years, Guo Jiaxue has worked hard, and the company has gradually developed and become one of the largest medical device distributors in Northwest China. Moreover, during this period, Guo Jiaxue also acted as a domestic agent for well-known foreign companies such as Siemens and Kodak, and the company also made a small profit.
1996, a golden opportunity appeared in front of Guo Jiaxue.
This year, a state-owned pharmaceutical factory in Fengxiang County, Shaanxi Province invested150,000 yuan to build a factory. Due to poor management, in the first three years after its completion, its annual sales were only over 300,000 yuan, which was seriously insolvent.
In order to solve the enterprise crisis, the leader of the pharmaceutical factory approached Guo Jiaxue and asked him if he would like to enter the pharmaceutical industry. According to the leaders, Guo Jiaxue, as one of the largest medical device distributors in Northwest China, holds many hospital channels, which is the only way to solve the enterprise crisis.
In Guo Jiaxue's view, this opportunity is also welcome. Because all pharmaceutical enterprises were state-owned at that time, it was almost impossible for private enterprises to get state approval if they wanted to enter the pharmaceutical industry, and they could only enter the industry through acquisition.
What makes Guo Jiaxue value more is that this pharmaceutical factory holds a prescription drug "Vioxin" in the field of cardiovascular and cerebrovascular diseases, which has a place in the market. It is only because of poor management of enterprises that they are insolvent.
Keane Guo Jiaxue noticed that if the pharmaceutical company was acquired and its operation improved, it would probably bring the company back to life and make a fortune.
Excited Guo Jiaxue rushed to Fengxiang County that day, signed an acquisition agreement with the manufacturer, and assumed millions of debts.
This acquisition initiated the acquisition of state-owned enterprises by private enterprises in Shaanxi, and also announced the rise of Dongsheng Group.
After taking over the pharmaceutical company, Guo Jiaxue took the right medicine and drastically reformed the enterprise management system. Guo Jiaxue found that before this, because there was no sales team, it was difficult for enterprises to sell their own products.
After taking over the enterprise, Guo Jiaxue set up a professional sales team at the first time, vigorously recruited sales staff from abroad, and established sales networks all over the country to promote "Vioxin" products.
After taking over for one year, the company's sales have reached 30 million yuan, not only paying off all debts, but also making a net profit of tens of millions of yuan, which reversed the company's previous decline in one fell swoop. In the second year, the company's turnover exceeded 1 billion yuan, and Guo Jiaxue made a lot of money.
The acquisition, let Guo Jiaxue see the business opportunities, in the next few years, Guo Jiaxue began a crazy acquisition road.
First,1July 1998, the acquisition of Xi 'an Chemical and Pharmaceutical Corporation; Subsequently 1999, Tongren Aluminum Company, a listed company in Qinghai, was acquired by 60 million yuan and renamed as "Dongsheng Technology"; In the same year, he also took a stake in Shaanxi Jisheng Pharmaceutical, a Sino-US joint venture.
Under the continuous acquisition and merger, Dongsheng Group has become increasingly huge, and with the acquisition of Tongren Aluminum in Qinghai on 1999, Dongsheng Group successfully achieved backdoor listing and became a listed company.
Dongsheng Group has also gradually transitioned from industrial operation to capital operation. Therefore, Guo Jiaxue, then only 33 years old, became the youngest chairman of a listed company in China.
After the successful listing of the Group, the acquisition of Guo Jiaxue did not stop.
Since then, Guo Jiaxue has successively acquired Donggai Tian Li, Qinghai Pharmaceutical, Livzon Group and Hubei Qianjiang Pharmaceutical. During this period, "takenism" has been occupying Guo Jiaxue's brain. This almost crazy acquisition can bring glory to enterprises, but it can also pull enterprises into the abyss.
2003 was the craziest year in Guo Jiaxue. Later, he recalled that in this year, almost every month, an acquisition project was completed, even if it was put internationally, it was enough to make all enterprises stunned.
This year, Dongsheng Group has changed from a little-known company to a pharmaceutical enterprise with nearly 10,000 employees and enterprise assets exceeding 6 billion yuan through continuous acquisitions and mergers, and has entered the top 20 pharmaceutical industries in China.
Under the impact of this victory, Guo Jiaxue seems to be carried away. He threw out "Guo Jiaxue Theory": based on the growth of his own business, he quickly implemented super-large-scale mergers and acquisitions and paid attention to international joint ventures.
This development concept has promoted the whole group to go deeper and deeper on the road of M&A, and Guo Jiaxue even released his words: In a few years, Dongsheng Group will become the world's top 500 enterprises; Make Dongsheng a "dream team of China pharmaceutical industry"; On the occasion of its 30th anniversary, Dongsheng has been developed into a multinational enterprise with an annual turnover of tens of billions of dollars.
With this fantasy, Guo Jiaxue continued to walk on the road of acquisition, but what he didn't take into account was that any enterprise, like Dongsheng Group, would continue to absorb and expand like a black hole, and eventually it would only face the situation that the group was out of control and its funds were broken, and eventually it would declare bankruptcy.
Because such a large-scale acquisition seriously violates the scientific laws of enterprise development, with the expansion of scale, the operating costs of enterprises will also increase sharply, and uncontrollable problems are prone to occur.
Sure enough, although Guo Jiaxue was unimpeded on the acquisition road, the acquisition of Yunnan Baiyao in 2003 pulled Dongsheng Group and Guo Jiaxue into the abyss, and Dongsheng Group in its heyday was no longer brilliant after this incident.
In 2003, in order to vigorously develop Yunnan Baiyao, the Yunnan government was prepared to attract investment throughout the country. Upon learning this news, Guo Jiaxue immediately participated in the bidding, along with other industry giants such as Huayuan, Fosun and China Resources.
In order to successfully win Yunnan Baiyao, Guo Jiaxue spared no expense. Finally, after several rounds of fighting and elimination, Guo Jiaxue had the last laugh and successfully entered Yunyang Group.
This successful acquisition made Dongsheng Group reach an unprecedented peak, and also made Guo Jiaxue a hot capital madman.
At the same time, the market value of Dongsheng Group soared to 654.38+00 billion, and the industry has always been optimistic about the prospect of Dongsheng. Guo Jiaxue even saw the dawn of becoming a Fortune 500 company. But it didn't last long. In the second year after the completion of the acquisition, the situation of Dongsheng Group turned for the better.
Since April 2004, the state has introduced a new policy: shrinking credit and raising loan interest rates, which has made Dongsheng, which is already heavily in debt, worse.
What's more, two state-owned enterprises providing guarantee business for Dongsheng Group were also declared bankrupt, and Dongsheng Group was jointly and severally liable, involving more than one billion yuan.
Under this influence, Dongsheng Group's share price plummeted continuously, banks took out loans one after another, the group's capital chain broke, and Guo Jiaxue was forced to turn to private usury.
However, Dongsheng, who is on the verge of bankruptcy, is simply unable to repay the loan. In order to collect the loan, the lender pulled dozens of trucks, blocked the door of Dongsheng Group and vandalized it, leaving Guo Jiaxue speechless.
According to statistics, Dongsheng Group's debts in all aspects during this period reached 4.8 billion yuan. Guo Jiaxue once had suicidal thoughts because he was unable to pay his debts.
On June 5th, 2006, Guo Jiaxue was sitting in his office. He planned to jump from the headquarters building at dusk to escape his pain. Fortunately, several company executives discovered his abnormality in time, and after several persuasion, Guo Jiaxue gave up the idea of suicide.
After many setbacks, Guo Jiaxue rallied and began the eight-year road of paying off debts. Guo Jiaxue began to sell the acquired enterprises at low prices. First, it sold Livzon shares at a low price of 65.438+0.7 billion yuan, and then it sold the group's flagship product "White Plus Black" at a price of 65.438+0.26 billion yuan.
What makes Guo Jiaxue feel even more distressed is that Yunnan Baiyao, which was bought at a huge sum of money and has a market value of over 654.38+0 billion, was forced to sell at a very low price of 750 million.
In the process of paying off debts, many executives who came with Guo Jiaxue in those years paid their own money and even mortgaged their property to help Guo Jiaxue pay off debts.
After several years' efforts, by the end of 20 12, all the 4.8 billion debts of Dongsheng Group had been repaid, and Guo Jiaxue was highly praised by all sectors of society.
Recalling this hard journey, Guo Jiaxue said frankly: I was young and energetic, and I was carried away by a temporary success. I often did things without considering the consequences, which made me pay a heavy price.
After paying off all debts, Guo Jiaxue set sail again and returned to the pharmaceutical industry with a new attitude. The difference is that Guo Jiaxue, which has returned this time, is no longer as high-spirited as before, but more calm and calm after the storm.
Guo Jiaxue turned his attention to Chinese medicine. The reason why he joined the Chinese medicine industry is that in 2003, that is, the year of Guo Jiaxue's crazy acquisition and merger, he acquired a well-known Chinese medicine enterprise Guangyuyuan.
This acquisition seems to be an invisible arrangement, paving the way for Guo Jiaxue's comeback after many years.
Guangyuyuan was founded in Jiajing for 20 years and has a history of 480 years. In the Qing Dynasty, Guangyuyuan was once known as the "Four Big Pharmacy" together with Beijing Tongrentang, Hangzhou Huqingyutang and Guangzhou Chen Liji.
"How admirable it is to be able to pass on what our ancestors have done for thousands of years. At that time, with the mission of revitalizing Chinese medicine, we chose to cooperate with Chinese medicine factories. " In 2003, with such respect, Guo Jiaxue risked being infected by SARS and went to Guangyuyuan alone for many times to negotiate.
"During that time, I didn't run back and forth many times. I remember very clearly that there were several times when I was the only one on the plane. " This is what Guo Jiaxue said when he recalled the future acquisition of Guangyuyuan.
In the end, with professional knowledge and management experience, both parties reached an agreement and Guangyuyuan was formally merged into Dongsheng Group.
Even when he paid his debts later, Guo Jiaxue had the idea of selling Guangyuyuan, but he finally gave up the idea.
Guo Jiaxue said: From now on, I will devote the rest of my life to the cause of revitalizing Chinese medicine culture!
In the following ten years, through system reform, broadening channels and strengthening cultural propaganda, Guo Jiaxue developed Guangyuyuan into an enterprise integrating drug research and development, production and sales, and its products "Guilingji" and "Dingkundan" were classified as secrets by the state.
When asked, "Do you still have the dream of becoming a Fortune 500 company?" Guo Jiaxue smiled: I am really proud to be among the top 500 enterprises in the world, but that is my dream. But now my goal is not to be a top 500 enterprise, but to be a 500-year enterprise.
Perhaps it was a bumpy road, and Guo Jiaxue put away the momentum in his heart, no longer aiming too high, and turned to be a "fine and beautiful" enterprise.
Now, after more than ten years of development, the annual turnover of Guangyuyuan has exceeded10 billion, and Guo Jiaxue has completely shaken off the past decline and successfully returned to the ranks of pharmaceutical giants.
Guo Jiaxue once said that, in his view, to realize the great rejuvenation of the Chinese nation, the first thing is to promote culture. To this end, he established the Guangyuyuan Museum of Traditional Chinese Medicine Culture.
Guo Jiaxue hopes that with the promotion of Chinese medicine culture, the general public can restore their confidence in Chinese medicine, because this is not only their confidence in Chinese medicine, but also their confidence in national culture.
From a poor boy who raised pigs, to the youngest chairman of a listed company, to bankruptcy, debts of billions, and finally reborn. Life in Guo Jiaxue is like a roller coaster, but for Guo Jiaxue, it seems that every "fall" is to "get up" better next time.
Today, Guo Jiaxue is nearly 60 years old, but he is still active in the Chinese medicine industry. Guangyuyuan has long been a leading enterprise in the Chinese medicine industry under his management.
He once said that to be a 500-year enterprise, Guangyuyuan has a history of 480 years since its establishment. I believe that Guo Jiaxue will strive for perfection and hand over its reputation to the next 500 years with a better attitude.