The medical industry's network promotion is generally: Baidu Sogou and other bidding is the main, SEO is supplemented. And other extrapolation methods and new media promotion.
In addition to individual medical do industry words by Baidu restrictions and individual smaller medical institutions can not convert online bidding traffic. Generally have been Baidu bidding mainly.
In addition to bidding, the most commonly used promotional methods are brand benefit promotion, SEO, news source, three-way cooperation.
Their main expressions are:
One, the promotion of brand benefits
Wikipedia product promotion:
The need to add the wikipedia platform:, interactive wikipedia, Soso wikipedia (360 wikipedia)
The need to do the content: hospital brand words, medical industry related words
Special implementation method: through the collation, put the Hospital brand words, medical industry related words, experts detailed organization, through the pick up, not done or only done in a platform, in other platforms are given to add up.
Q&A promotion:
The need to do Q&A platform: Baidu know, 360 know, Soso Q&A, and Sina Aiqi, Tianya Q&A, etc.
The need to do the contents of the hospital word of mouth, the industry's word of mouth
The specific method of implementation: the detailed collation of the hospital brand words, experts, and a variety of various items of the various Q&A, according to the plan one by one to do.
With the help of a third-party platform:
The third-party platforms that are often done are: news feeds, forums, postings, libraries, etc.
The content that needs to be done is: hospital word of mouth, plastic surgery technology, hospital experts
The specific method of implementation: you can use the third-party's tone of voice to carry out the introduction of hospital-related content, to enhance the visitor's sense of trust in the hospital.
Self-media platform
Commonly used self-media platforms: microblogging, microblogging, blogging, Sohu self-media, etc., each of which is considerable when utilized well
Video platforms that need to be done: Youku, Cool 6, Sina, Popcorn These are generally for the medical industry in the non-region. Otherwise the cost is on the large side
The content that needs to be done: experts, hospital brand words
The specific implementation method: according to the plan, upload the video every day, by setting the keywords, do a good job of ranking.
6, there are also some can also do the brand word promotion methods, such as library, etc.
Two, SEO
SEO, that is, search engine optimization, in fact, the medical industry to do seo is for the brand, the purpose of optimization is also for the purpose of the brand's publicity. The seo I'm talking about here is a kind of conversion to brand marketing through the Internet. I feel that the medical industry can do a good job according to the various disease classification of the topic of optimization, greatly improving the site's inclusion, of course, these do search engine optimization is a must, it is recommended that the industry words and long-tail words at the same time to do, to develop a plan, and gradually achieve the purpose.
Three, news source
Here I divided the news source into three pieces: general news source, fast ranking, high-quality news source
General news source
It refers to some of the inclusion rankings of the site to do some of the long-tailed words pseudo-original release, to achieve the effect of the project word display.
Content: plastic surgery project as well as technical long-tailed words
Pros: fast ranking, controllable data, brand display obvious, can add the business pass and statistical tools
Drawbacks: popular keywords are difficult to rank
Four, three-way cooperation
Can choose the cooperation method that suits you according to your own situation.
Based on the characteristics of the industry itself has focused. But generally bidding is a must. seo, push and new media as a supplement