1, understand the customer's organizational structure and work procedures
The purpose of understanding the organizational structure is to find the decision maker, to find the right person to sell things out. The purpose of knowing the work procedures is to know the equipment needs and consumption of each department in the hospital, so that it is easy to find the right customer's needs.
2, professional knowledge
Device advantage performance, scope of application, operation introduction and so on.
3, high emotional intelligence
Sweet-talking, hand hard, leg hard, targeted.
Successful skills:
1, the attitude of the product
In the interactive communication with the customer, the sales staff need to work hard in the product expertise, to understand all the advantages of the product, to understand the product meets the customer needs of a variety of features. Find out what the customer needs, and the customer's needs and the advantages of the product closely integrated.
2, the customer's attitude
Customers are our bread and butter, but it does not mean that we have to unconditionally submit to the customer, in the process of selling products, our attitude towards customers, is to put themselves in the position of the customer to go, when you become a customer, what kind of attitude do you want to sales staff?
3, the attitude of their own
Salespeople perfect mindset is first of all their own attitude. The correct attitude towards yourself is: think you are very good, constantly and continuously to enhance self-confidence. Even if you have just begun to do business work, salespeople should be full of confidence, so that strong beliefs and tenacity to continue to inspire salespeople, the courage to face the customer.
The successful sale of products can not be separated from the communication with customers, with the attitude we next look at the successful sales presentation skills.