Implementation of Marketing Programs and Controls
Internal
1. Establishment of in-house (telemarketing, internet, customer service) team
2. Establishment of field (public relations) team
3. Establishment of yearly, monthly, daily, and weekly plans
External
The construction and development of the hospital is not enough to rely on the strength of the hospital, but it is also necessary to solicit the support from outside the hospital. The purpose of good public **** relations is to mobilize all positive factors outside the hospital to support the construction and development of the hospital. Therefore, it must be in the Health Bureau, City Insurance Bureau, 120 command center, the press, counterparts, the City Council, the Public Security Bureau, all levels of government, street offices, neighborhood committees, factories, schools, social groups, companies, enterprises, etc. to develop and establish their own network of relationships, so that it is conducive to the establishment and development of the business of the medical insurance, industrial injury insurance, labor insurance, traffic insurance, social welfare centers, factories, enterprises, such as medical check-ups.
1. friendship connections, media and enterprises and institutions
2. through the town hospitals, outpatient clinics, clinics, increase the brand and sources (patients)
3. field public relations marketing staff, collect sources of recognition of hospitals, feedback
4. to large and medium-sized activities and public **** place to publicize, to enhance the effect
5. to the Government To approach the government, in the name of the company, etc.