The underlying logic refers to the foundation of sales thinking, which is the starting point and foundation of sales behavior. In sales, the most important underlying logic is commodity thinking. Commodity thinking refers to the sales mindset that is centered on commodities, oriented to market demand, and referenced to competitors. Simply put, it means that the product or service should be regarded as a commodity, and sales strategies and programs should be formulated by understanding the market demand and the behavior of competitors.
Top-level architecture refers to the macro structure of sales thinking and the highest level of thinking. In sales, top-level architecture mainly refers to strategic sales thinking. Strategic sales thinking refers to the planning and implementation of sales activities from a global and long-term perspective. This way of thinking emphasizes the comprehensive consideration of multiple factors such as market, customers, competitors, products, channels, and prices in order to develop a forward-looking, global, and sustainable sales strategy.
The pillar link refers to the specific implementation and execution link of sales thinking, which is the part that puts the underlying logic and top-level structure into practice. In sales, pillar links mainly include market research, customer development, product promotion, and customer relationship maintenance. The smooth implementation of these links can effectively promote the realization of sales goals.
Through the organic combination of underlying logic, top-level structure and pillar links, the edifice of sales thinking can be solid and solid. In the face of market competition and customer demand, salespeople can flexibly apply various sales strategies and methods through this building to effectively realize sales goals and enhance the enterprise's market share and economic benefits. At the same time, the sales thinking building can also help sales staff to enhance their own professionalism and comprehensive ability, so as to better meet the needs and expectations of customers.