As a content planting platform, Xiaohongshu runs through the consumer decision-making path. It is very necessary for pet brands to be promoted and placed in Xiaohongshu. With economic development, aging of the population, and changes in the concept of family petting, the demand for pets continues to grow, and the pet industry has also ushered in rapid growth. What categories does the pet industry include? Including pet food, pet medical care, pet clothing, pet cages, pet supplies and other pet-related industries. Based on different service or product scenarios, it can be divided into online contactless services, such as online purchase of cat and dog food or offline contact services, and offline stores such as pet hospitals. Xiaohongshu promotion-Xiaohongshu placement-Xiaohongshu marketing pet brand How to promote Xiaohongshu? Let’s look at the category first, cat food or dog food? Is there a leading brand and what are the market opportunities? Then look at your own positioning, find a position that differentiates you from your competitors, and find the most advantageous position to compete with your competitors. What are our core points of difference, what are the selling points of our products, and what kind of people and scenarios we sell to. Finally, I chose to place traffic on Xiaohongshu. Are you a pet brand? At what stage has the category developed? What are the core selling points? Interest-based selling points, functional selling points and scene-based selling points. Based on the selling points, we choose our crowd and what kind of crowd the core crowd is. The specific delivery method is mainly divided into two dimensions, one is offline stores; the other is brand. Targeting offline merchants, such as pet hospitals and pet stores. It is recommended to create a professional account first, and output related professional content based on different stores. You can also post cute pet photos, pet feeding, pet washing and other tutorials, and use notes to divert traffic to offline stores. Such merchants have a limited radiation radius, and the delivery form is too complicated to gain more than it loses. If the chain model radiates brands in most areas of a city, in addition to operating the brand's official account, you can also take notes on word-of-mouth planting to enhance the brand image and reputation, thereby obtaining a large amount of traffic conversion. Xiaohongshu placement - Xiaohongshu promotion - Xiaohongshu planting brand customers, first determine the brand stage, whether it is from 0 to 1; from 1 to 10; or from 10 to 100; for the brand from 0 to 1, this The stage is the basic construction stage. You should think about what selling points should be used to enter the user scenario? What kind of expert should be found? After the expert sends the notes, use the official French fries tool to promote this tool. How can customers from 0 to 1 seize the track and implant it in the user's mind? Like Toffee Pie, which is positioned as big-breasted underwear, and Three and a Half Meals, which is positioned as super espresso, you need to seize category words. Brands from 1 to 10 are more about optimizing the distribution structure, expanding the circle of distribution, constantly practicing and trial and error, so as to find more accurate user portraits and a clear formula for brand placement, and spend the least money to obtain The best effect is for 10 to 100 customers. You are more focused on grabbing traffic and building voice. This type of brand has initially occupied a certain market share and established preliminary brand barriers. At this time, you should think clearly about which areas the brand needs to strengthen its moat and need to constantly defend, and which are the battlefields that can be continuously attacked and fought for. At this stage, you can launch an opening topic of Xiaohongshu or some business topics, as well as some joint activities, aiming to expand the brand's influence in Xiaohongshu and continuously enhance the brand value.