Graphic designers based on the customer's corporate culture, marketing strategy to rationally arrange the picture book (print) picture of the three major composition of the relationship between the visual relationship between the elements of the picture to achieve the purpose of the enterprise brand and products to be widely known.
The album is one of the advertising media for enterprises to publicize their culture and product characteristics, and it is the business card of enterprises, which belongs to printed materials.
The original work of Zhonghui Design
The content includes the shape, size, material, model of the product profile, or the development of the enterprise, management, decision-making, production and a series of profiles.
There are many classifications of albums, according to the classification of coarse and fine, there may be hundreds of different types of albums, the following 14 types of album design by industry perspective.
1. School celebration album: reflecting the concept of celebration, reunion, good upward, nostalgia.
2. Enterprise annual report: for the enterprise this year's work process of the overall show, the design is generally a big scene to show the chronicle of events, generally require the designer to have a deep cultural heritage.
3. Sports album: fashion, dynamic, convenient is the characteristics of this industry, according to the specific industry, the performance is slightly different.
4. Company albums: reflecting the internal situation of the company, the requirements in terms of design are more calm.
5. Hospital albums: the requirements of steady and generous, safe, healthy, giving people a sense of harmony and trust, the design style requirements of the public life.
6. Drugs album: the design is more unique, according to the consumer object of hospitals (consumer objects for the president, physicians, nurses, etc.); drugstores (consumer objects for the hospital store manager, shoppers, doctors in the store, etc.). Different uses, the design style should be adjusted accordingly.
7. Medical equipment albums: from the product's own performance to reflect the product features and benefits, and then convey product information to consumers.
8. Food albums: from the characteristics of food, reflecting the visual, taste and other characteristics, inducing consumer appetite, to achieve the desire to buy.
9. Corporate brochure: the design requirements of simple and clear and combined with the characteristics of IT companies, into the high-tech information to reflect the characteristics of the IT industry.
10. Real estate album: according to the real estate property sales to do the corresponding design, such as the opening, image publicity, characteristics of the property, etc., the design of such albums require fashion, avant-garde, harmony, humanistic environment.
11. Hotel and Guesthouse albums: the requirements of the embodiment of the feeling of high-grade, enjoyment, etc., in the design of the unique elements, reflecting the quality of the hotel.
12. School albums: according to the use of broadly divided into the image of publicity, enrollment, graduation souvenirs.
13. Clothing album: pay more attention to the consumer grade, visual, tactile needs, at the same time, according to the type of clothing, different styles, different design styles, such as casual, workwear, and so on.
14. Merchants album: reflecting the concept of investment, show their own advantages, to attract the interest of investors.
15. Advertising company brochure design cover is simple, can directly reflect the company's brand and product information.