I. Pre-show preparations (*** responsible for)
In order to participate in the exhibition, all employees are fully committed to the division of labor:
1, sales staff in-depth understanding and familiarity with the product knowledge of the product performance, structure and parameters are borne in mind.
2, the reception staff uniform clothing and dress, with a good mental outlook to face every customer, set up the company's spiritual outlook.
3, exhibition promotional materials, exhibits and office supplies preparation
4, booth construction is completed through the company's various departments together under the efforts of the staff, but also to develop the company's main objectives and ideas for the exhibition.
Second, the exhibition analysis
The company's booth number is A-731, located in the middle of the Medical Electronics Pavilion by the 8th position, I believe that this exhibition my company is definitely a breakthrough, will give the household medical equipment industry to set off waves, although the foundation is not as good as a few years of several manufacturers,
But I believe that after all the efforts of the company, all of these are not a problem. is not a problem.
Three, on-site audience analysis Visitors are divided into several categories of people:
1, exhibitors, 2, other industries, 3, people in the glass industry, 4, the industry would like to understand the market
And for us to accurately determine the customer belongs to which category, which needs to have a special ability to observe. For each guest to visit, we are timely to the customer information to do a good job of backing up, there are business cards to exchange business cards, no business cards have also done the registration, so that the future can facilitate the company's business contacts.
Four, product competitiveness
Whether as a "buy" or "sell", the key is the product. Even if customers have a need to buy, but the market of similar products are so many, how do we let customers buy our products, which needs to improve the competitiveness of our products. Product competitiveness can be reflected in the product design, popularity, quality, price and so on. The increase of market competitors, is on behalf of this market is huge, how to effectively go to seize the market, this is the future need to think about the theme.
Overall, customers are more satisfied with our products, whether it is packaging design and quality, are very satisfied with the price, given that we are now trade-oriented, if you want to have a competitive advantage in price, then the choice of suppliers is very important, this point is also in the later selection of suppliers must pay attention to the place.
The main thing is that in the case of competitors, how to expand customers and improve brand awareness. Improve the share of our products in the market, this is the current stage we can not ignore the problem.
Fifth, the exhibition effect
(1) emerging, improve the visibility of the enterprise (2) to promote sales, promote business growth (3) to establish the confidence of the enterprise staff Sixth, the exhibition of the shortcomings
(1) Booth design
Because it is the first time that the company to participate in the exhibition inexperienced, for the overall layout of the booth did not do a more effective and vivid image.
(2) The clarity of the company's first promotional video is not enough, the lack of promotional video
(3) Staffing
Due to the inexperience of the personnel led to some professional issues can not be timely and accurate communication with the customer, interpretation, which is also in the future work to pay attention to;
(4) product display
As before the exhibition has been planned the order of exhibits. planned the arrangement order of exhibits, because there is no actual consideration of the booth location, resulting in cutting products by customers to ask the chances of greatly reduced, this point in a timely manner to change the order of display of exhibits has been greatly improved. (5) Exhibition gifts
Most of the manufacturers of this exhibition have gifts, and gifts are divided into several grades, which not only attracts visitors more willing to learn about the product information, but also encountered a large number of customers, if we have some good gifts to send, but also be able to promote future cooperation.
The above is my summary of the exhibition
Overall, the exhibition is relatively smooth after all the staff's efforts, and the company's brand is also a good promotion, I am more in the exhibition to learn to the previous did not learn the knowledge, and the glass industry has a newer understanding, but also to realize: a company wants to operate in a healthy and orderly manner is the need for all the staff to work together.
It was a great opportunity for me to learn more about the glass industry, and to realize that a company that wants to operate in a healthy and orderly manner needs the concerted efforts of all employees to help each other.
I will further improve my professional knowledge and sales negotiation ability in my future work, maintain good relations with colleagues, grow with the company ****, and witness the rise of the Chinese family electrocardiograph!