Company headquarters is located in Shanghai Songjiang District Green Industrial Park, covers an area of more than 200 acres, the overall fixed assets of more than 350 million yuan; covers an area of more than 600 acres, with a total investment of 162 million yuan of Soy (Anhui) Home Appliances Industrial Park has been put into operation. Soi company has a number of specialized manufacturing sub-factories (companies): Lu'an Soi Electrical Appliances Manufacturing Company Limited, Lu'an Xingda Household Electric Appliances Trading Company, Hefei Soi Electrical Appliances Company, Shanghai Minjie Electrical Appliances Company Limited, and sister companies (Shanghai Minsheng Washing Machine Co. Ltd.) *** with the formation of a large-scale group of companies. Ltd. has international advanced 2.5 million sets of household air-conditioning production line, 200,000 sets of commercial air-conditioning production line, 2 million sets of refrigerator production line and 300,000 sets of solar water heater production line; has a complete performance laboratory and international advanced testing equipment, to ensure that each Sooy product is a high-quality goods, are promotional products, are consumer satisfaction products.
The company has passed ISO9001:2000 international quality system certification, European *** body CE certification, CB certification, China CCC certification and other domestic and foreign series of certifications; access to "Shanghai famous brand products", "quality after-sales service units ", "the industry's top ten brands", and other honorary titles; and many times in the CCTV honor broadcast. "Suoi" brand in the chairman of the board of directors Wang Qiongfeng and general manager Mr. Liu Yong's leadership, so far, Suoi all staff of nearly 2,000 people, the domestic sales throughout the country more than 20 provinces, municipalities and autonomous regions, Suoi products are exported to Southeast Asia, the Americas, Central Europe, Australia, Central Africa and other parts of the world more than 70 countries and regions. Soi occupies a place in the market, become an important role in Shanghai home appliance brand, so that Soi has become a bright and dazzling pearl in the home appliance industry. A few years ago, "Soy" has been listed as an emerging brand in China, and the products have been recognized and favored by consumers and businessmen as soon as they are listed, and have been at the forefront of the same industry from quality to service. An unknown brand, after several years of market verification, now "Sawyer" has become a domestic and even the world are enjoying a good reputation as a well-known brand, by 220 dealers across the country survey, consumer satisfaction is as high as 94.5%. In 2002, Sawyer put forward the grand goal of "Dare to be the first in the world, do the world Sawyer", thus establishing the brand strategy of Sawyer's globalization. From market research to product development, from production, process to quality management, from product quality to after-sales service, Sawyer strictly implements the ISO9001 system certification management mode. Accurate market positioning and strict production process ensure that the sales performance of Suoyi products is increasing rapidly year by year. The board of directors of the company has formulated the strategic goal of "Sawyer" brand market share to enter the top ten in the home appliance industry in the next five years. Soi from 2001 network to establish the East China market as the main battlefield, other provinces and cities for the company's target development market, to 2005 sales network has been distributed to more than 20 provinces, municipalities and autonomous regions, export business throughout the world more than 70 countries. In order to achieve the goal, the company has invested a lot of human, material and financial resources. In order to realize the localization strategy of Soy brand, from 2002 to before December 2006, the famous comedian Mr. Ma Ji was hired to be the image spokesman of the product, so that the Soy brand was rapidly integrated into the life of Chinese consumers. At the same time also with the famous Hong Kong movie star Xu Jinjiang close interaction, there are famous comedian master Li Jindou, Yan Yueming and other promotional activities for Soy. In order to accelerate the globalization goal, Soi expanded from a single household air conditioner to a series of products covering household air conditioners, central air conditioners, refrigerators, solar energy, washing machines, etc., to meet the increasing demand of China's domestic market, especially the country's huge third and fourth tier markets. At the same time, in order to increase production capacity, in Anhui Province to establish a 162 million yuan investment in the "Soi (Anhui) Industrial Park", the first half of 2006 began production. The scale of this production base is 6 times larger than the existing production base in Shanghai, and the production capacity of "Soy" products will be greatly increased after the commissioning. In order to effectively promote the brand and strict protection of trademarks, the chairman of the board of directors is directly responsible for organizing and arranging personnel to "Suoi" trademark protection in all aspects, the company invested a lot of money in the television media, newspaper media, magazines, media, network media, news activities, exhibitions, outdoor media and other publicity brand. In the country's major television media to do publicity. Such as has been in the CCTV "Brand Showcase", Shanghai TV "Family Studio", Shandong TV "Leisure Time", Zhejiang, Jiangsu, Anhui, Hunan and other promotions. At the same time increase the magazine media publicity. Such as has been in the "Central Air Conditioning Information", "Air Conditioning Market", "Air Conditioning Business", "Home Appliance Business", "Fujian Price Information" and other professional media newspaper media publicity. Increase newspaper media publicity. Such as has been in the "Beijing Evening News", "Yangzi Evening News", "Xin'an Evening News", "Youth Daily" and other newspapers and media publicity. Continue to increase the network media publicity. Has been in the "HC Network", "Aiken Network", "Shanghai Industrial Economy Information Network", "Lu'an Government Network" and other reports, at the same time, the enterprise spent a huge amount of money to establish a corporate Web site by the major network operators such as 3721 companies, enterprises in the power to promote the network. Continue to increase the news activities. Such as the implementation of the "Shanghai Summit Forum", "Suzhou Summit", "Ningbo Summit", "Fujian Summit "A series of news activities. Continue to increase domestic and international professional exhibitions and shows enterprises. Such as has participated in the "Central Air Conditioning First Refrigeration Exhibition", "Ningbo OEM Exhibition", "Beijing Refrigeration Exhibition", "Thailand Refrigeration Exhibition "On October 15, 2005, Soyo grand exhibition in the Canton Fair, attracted a large number of foreign businessmen, including more than 100 interested in coming to the company to visit, the site orders amounted to more than 300 million yuan. The orders on the spot amounted to more than 300 million RMB, which laid a good foundation for the strategic goal of "Soyo" in 2006. Soi also increase the outdoor media promotion and investment, such as wall advertising, door advertising, banner ads, street signs, light boxes, gift lamps, promotion of corporate videos, etc., to increase the publicity of product samples, posters, leaflets, and other advertising means. The company plans to increase the research and development of new models in 2007. Soi will be more fashionable, beautiful appearance of the product, and advanced bionic manufacturing technology to meet the consumer's comfort. Soi is more concerned about the health of the product, environmental protection and intelligent flowers, more concerned about the improvement of the global environment, continuous innovation. The competition of enterprises is the competition of products, the competition of quality, and all these are attributed to the competition of talents. Soi introduces a number of high-tech talents. Through the network release, news media, job market, advertising and other channels to broaden the introduction of talent, such as Kolon, Siemens, Electrolux, Haier, Midea, Meiling, Huizhong domestic and foreign enterprises to introduce many outstanding talents. Soi also increase product service, continue to implement the "red heart service system", the opening of the domestic 24-hour service hotline, domestic toll-free hotline, the implementation of network complaints, hotline complaints and other channels of feedback information, the establishment of specialized after-sales service team, the implementation of the 24-hour problem solving, and to strengthen the nation's nearly 1,000 sales outlets and services. Strengthen the management of nearly 1,000 sales outlets and service outlets across the country, so that users have zero worries. With the increasing brand awareness, there are cases of counterfeit products and unauthorized sales of Sawyer products in the market. For this reason, the company has hired a legal consultant to maintain and ensure the development of Soi brand for many years. Taking advantage of the "Shanghai small and medium-sized enterprise brand enterprise brand products" strategy, the company has formulated a series of brand enhancement goals and plans, which are implemented at all levels. From the top to the top, down to the ordinary staff, make concerted efforts to make the brand awareness y rooted in people's hearts. "Soi" people have the ability and confidence to fight a good brand battle, and make unremitting efforts for "Soi" to become an international famous brand as soon as possible. Soi people will not stop the pace of progress with the times, will stride forward with head held high, in the struggle to carry forward and back, to explore the bumps of innovation, to move forward to a new journey. Success comes from climbing to the peak day and night; success comes from the tireless pursuit of faith; success comes from sparing no effort to the details of the demanding; success comes from the future visionary vision, Sawyer people believe that success comes from the success of each and every success of the continuous transcendence. Yesterday's Soyo, quietly for consumers to cultivate the dream of a new life; today's Soyo in the vast blue sky wings soaring; tomorrow's Soyo, will be played in the history of Chinese home appliances immortal chapter. Soi product overview: Soi products cover refrigerators, home air conditioning, central air conditioning, solar water heaters and other four series. (1) Refrigerator: novel appearance and fashionable design; main parts and components from well-known domestic and foreign manufacturers; refrigerant using internationally recognized CFC-free refrigerant R600a, green and pollution-free; energy-saving consumption up to the national level of energy-efficiency; luxury temperature-controlled light design, removable door seals and green environmental protection materials and other humane and convenient design; products since the launch of the dealers and consumers unanimously favored. Since its launch, the product has been unanimously favored by dealers and consumers. (2) air conditioner: novel appearance and fashionable design, removable panel; power failure automatic reset; ultra-low temperature start; self-diagnostic, humane design; low voltage start; high-efficiency filters, super dehumidification; unique muffling cavity technology; anti-vibration damping pads technology; ultra-quiet operation; LED digital display; automatic operation of the sleep; optimized air ducts and irrigation design; auxiliary electric heating, and so on. It integrates household and business, manufacturing and maintenance. (3) solar water heater: novel appearance and fashionable design; imported aluminum-plated zinc shell, elegant and luxurious, fluorine titanium alloy with high strength and corrosion resistance, food-grade stainless steel inner liner, light energy-based, electric energy as a supplement to achieve 24-hour water supply; ultra-thick insulation insulation for a long time, resistant to cold and high temperature; advanced three-cavity vacuum tube with high efficiency of heat absorption, anti-freezing ability; buckle reflective plate tightly combined with the vacuum tube, heat collection effect is good! The light energy is converted into heat energy with high efficiency and strong stability, and automatic water function.