2. Generally speaking, a complete ad copy consists of several parts: headline, subtitle, inner text, slogan (tagline), advertiser's name, newsletter, and so on.
3. The title is the soul of a copy. The requirements of the title must be "out of the ordinary", different, can catch the eye of consumers, cause **** Ming. Subtitle must come to do some introductory text, the introduction of the work of the protagonist. If the subtitle is not willing to be lonely, but also follow the infinite creativity, the title can become a broken kite.
4. For highly competitive industries, such as real estate, automotive, beauty, mother and child, FMCG, finance, etc., the copy as concise as possible to show the differences in the product, the more concise the better. Because the traditional writing of such product copywriting market must be filled with a lot, in order to avoid consumer aesthetic fatigue, the line must be creative, hit the consumer's inner demand, good copywriting is about the temptation to bring to the consumer, if there is really no inspiration to write, you can also go to the copywriter such as the website to find inspiration, which categorized a variety of industry writers and writing, can be used for reference, if you have a budget, you can also give directly to the above budget, you can also directly give writers under the above order.
5. When taking over the copywriting of the newspaper advertisement for Ninghong Haojiu Tea, the beverage advertisement at that time focused on the appeal point, and found that most of them focused on showing the product's modernity and coolness. After carefully studying the product characteristics, and taking into account the Chinese people's ancient habit of drinking tea, as well as the trouble of traditional tea brewing, it was decided that the selling point of Ninghong Haojiu Tea should be on thirst-quenching and convenience. So, the tone of the advertisement copy is set: plain, calm, with a bit of nostalgia sentimental, out of the city people longing for tranquility, nature, friendship, but also forced by the pressure of real life and busy all day long.
6. The cover of the corporate brochure can be written in this way: turn the page, maybe it will be relevant to you!
7. As much as possible to understand the characteristics of the product, the use of scenarios, the psychology of the target audience and the spirit of advertising strategy. The more you know, the more likely you are to create good copy.
8. Good copywriters must have a strong passion for life, an innate concern and interest in people and things, and a deep empathy for people. They are able to reach into the inner workings of things and the hearts of people to find out how goods relate to people and which ones people need or will take an interest in. He also needs to know and experience enough about life to be able to put the product into people's minds by association. In a nutshell, advertising copywriting must have a soul and a mind.
9. Copywriters should get a lot of useful things from all the books and magazines, and they can also learn a lot from the life around them, and try to live a variety of life. You can also get a lot of inspiration and help from some of the best senior copywriters. When you take over the task of writing advertising copy for a product, you must learn as much as you can about it, understand the scope of its use, the target audience, and the context in which it will be used, and find out the facts that will be useful to you in organizing your skills. The more you know, the more your copy will "say something", the more factual and persuasive.
10. How to be a good copywriter? Write honest, natural advertising copy; prepare a portable notebook, at any time to record some of the sparks of thought; writing copy for a friend who needs your guidance, help to speak, you want to let everyone who reads the advertising copy feel that it is tailor-made for him.
11. There is only one principle for judging the excellence of a piece of copy, whether the title of the copy makes you want to read the first sentence of the copy? And whether the first sentence of the text can make you want to read the second sentence of the text, be sure to do so that readers want to go to sleep after reading the last word of the advertisement.