How to use the network to promote instrumentation? The same thing, the instrumentation industry in doing network promotion, often a headache, but combing actually 3 aspects:
1, the purpose of the network promotion is what?That is to say, you have to think clearly about their prospective customers, what they look like, what are their needs, what are their preferences? Only to figure out these, after the work can be better to carry out, play a half-hearted effect.
2, network promotion channels how to choose?(1) network promotion channel classification
Type 1: promotion channels for prospective customers' search habits, represented by mainstream search channels such as Baidu, Sleipnir, 360, Sogou, etc.; and some of the mainstream traffic platforms with built-in search channels, including today's headlines, microblogging, weibo, weibo, jitterbugs and so on.
How to use the network to promote instrumentation?
Type 2: promotion channels for users' fragmented reading, represented by mainstream fragmented reading channels such as today's headlines, jittering, microblogging, etc.; there are also some vertically segmented second-tier traffic platforms, including Himalaya, blogs, Zhihu, and posting bars.
Type 3: other channels to promote, industry-related platforms, such as some vertical industry exchange forums, as well as some large portals of the industry sector, as well as a number of tool-based platforms, including maps, drops, Mobay and so on.
(2) Network promotion channel selection
The selection of network promotion channels is based on your positioning of prospective customers, what are the needs of your prospective customers, and what will they search for? Your customers to which age group most, they prefer to spend time in what platform? Do your customers love to learn, do they love to visit forums, and what forums do they love to visit?
To understand the customer, the promotion channel naturally filtered out.
(3) network promotion form selection
Network promotion form on the 2 kinds:
The first is to spend money directly on the channel advertising, this form of promotion is very fast, spend money on the customers to come in, but do not spend money on the customer to come in.
The second type is to do the content of customer demand in the channel, this form of promotion is slower, the early stage can bring very few customers, but the long-term accumulation will form the effect of traffic surge.
How to use the network to promote instrumentation?
Many instrumentation companies on the market have a **** the same characteristics, most of them are difficult to come up with a large amount of money, in the selected promotional channels to advertise directly.
So, most of the instrumentation companies, are 2 legs, mainly by the first form of promotion to bring new customers, the late mainly in the form of the second form of promotion to bring new customers.
3, network promotion of customer secondary utilizationMoney spent on staff salaries have been paid, the conversion of customers have been converted, the introduction of customers have a large use. What does it mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
Even if an old customer can't generate secondary demand, don't forget about word-of-mouth. How to get old customers to help you introduce new customers, so that new customers and then bring new customers, is the trick.
So, the network promotion to bring customers, must be precipitated to the Internet platform, this platform can be your micro-signal, can also be a group of WeChat, microblogging, etc., depending on your customer base, they like to stay in which platform.
How to use the Internet to promote instrumentation?
Then in the customer precipitation platform, the development of a play or mechanism to provide some benefits, so that the old customers to bring new customers, such as direct rewards cash and so on.
Specifically how to play you set your own, there are many ways to play. But there is a very important point, want to let customers with customers, the company provides instrumentation, must be of high quality, which is the basis for the establishment of word of mouth, to allow customers to refer you to new customers, no worries before.
Note the essence of network promotion and the essence of the offline customer search, no matter what you are the traditional industry, can not be separated from the essence of marketing and promotion: people (customers)! Always think in terms of people (customers) as the center!