5G technology to help ignite the smart wearable market
Looking back, most of the vendors that made a hasty debut in 2013 have already receded, and a once once-hot variety of smart wearables have disappeared or sold out to giants. But smart wearables really no chance from now on? Of course not.
From the data published by IDC, smart wearable shipments are still increasing year by year. The data show that since 2016, China's wearable device shipments have increased year by year, and the year-on-year growth rate of shipments in the first two quarters of 2019 has remained at a level above 30%.In the second quarter of 2019, China's wearable device shipments were 23.07 million units, a year-on-year increase of 34.3%; among them, the shipments of basic wearable devices (wearable devices that do not support third-party applications) were 18.46 million units, a year-on-year increase of 31.9%, and smart wearable device shipments were 4.61 million units, a year-on-year increase of 45.0%.IDC expects the full year of 2019 will reach about 80 million units.
2015-2019 China's wearable device market shipment statistics and growth forecast
Data source: Prospective Industry Research Institute
Personalized, high-quality experience service will become the trend
Recapitulating the smart wearable products from the hot to gradually become cold and then again "warm up "The process, it is not difficult to find a few years ago, smart wearable "cold" reasons.
1)First of all, part of the smart wearable is not just demand. Initial users just to chase a new trend, catch a fashion, was given a high-tech, intelligent aura. However, for non-rigid demand is not lasting heat.
2) Secondly, mostly the smart wearable market is mainly focused on smart watches and smart bracelets, with serious product homogenization, lack of innovation, and even vicious competition towards price war. Low price is not the main purchase driving force of users. Therefore, users will become rational and their enthusiasm will fall back to a certain extent.
3)Further, smart wearable functions are too simple to meet users' needs, just like chicken ribs. The core of smart wearable products is to provide people with a more effective and shortcut lifestyle. The real smart wear not only looks fashionable, comfortable to wear, but also has efficient and accurate data analysis and processing capabilities, fusion of artificial intelligence to become a good assistant to human beings.
In fact, the iterative upgrading of the network so that people's demand for smart products concept has shifted to the "experience" needs, personalized, high-quality experience is the real "just need". Inconvenient to use, poor experience perception is the most unacceptable factor for users. Smart wearable must be transformed from a product supply chain to a customer demand supply chain.
From the rigid needs of the user, the businessman should be based on the consumer's life scenario, find the pain points and opportunity points, formulate scenarios, provide new products, new services, so that the user experience is upgraded, so as to meet the hidden needs of consumption.
For more data sources and analysis, please refer to the "China Wearable Device Industry Market Outlook and Investment Strategy Planning Analysis Report" released by the Prospect Industry Research Institute, while the Prospect Industry Research Institute also provides solutions for industrial big data, industrial planning, industrial declaration, industrial park planning, and industrial investment attraction.
What is smart wear
Smart wear, also known as wearable devices, has four main features: 1, comfortable or even senseless wear; 2, the use of the process should not interfere with normal life; 3, the appearance should be suitable for the use of occasions and environments; 4, lightweight, wireless is the most basic requirements.
Now there are a lot of smart wearable products, there are smart glasses, smart bracelet, cervical ring, brain ring, beauty eye masks, baby pajamas and so on, which are more widely used in the health field.
One, what is the Internet of Everything
In recent years, the term Internet of Everything continues to be a hot spot, everyone is mentioning the Internet of Everything, but the vast majority of people do not actually understand the meaning of the Internet of Everything. What does the Internet of Everything stand for?
According to the words of the lady of the house: the Internet of Things (IoT) is to say that by virtue of a variety of information intelligent sensors, radio frequency identification technology, the application of gps, light sensors, laser scanners, and other kinds of devices and technology, real-time collection of all the objects or processes that need to be controlled, contacted, and interacted with, and the collection of their sound, light, heat, electricity, and so on. It collects all the required information such as sound, light, heat, electricity, mechanics, chemistry, biology, positioning, etc., and by virtue of all kinds of possible network access, it can satisfy the ubiquitous contact between things and people, and satisfy the intelligent sensing, identification and management of things and processes. The Internet of Everything (IoE) is an information carrier derived from big data and traditional telecommunication networks, which allows every ordinary physical object that may be independently addressed to evolve into an interconnected network.
If you put aside the specialized terminology and summarize it in simple words, it means that things meet direct communication with each other.
Second, the application of the Internet of Everything
What exactly can be done with the Internet of Everything? "Everything is connected, everything is connected", in the big data application based on the Ting stretch and the development of the network, will be all kinds of information sensing technology facilities and equipment and the network tightly integrated into a large network, to meet almost all the time, almost all the locations, people, machines, things interconnection and interoperability. We can use information sensing technology facilities and equipment, according to the agreed protocols, will be any object and network interconnection, the object using the information dissemination medium to start information exchange and communication, in order to realize the intelligent object identification, positioning, detection, prevention and control functions.
The following is an introduction to several key application industries:
(I) Cloud Education
In the rapid development of intelligent hardware, we can often hear "smart community", "intelligent transportation", "smart industry" or "smart classroom" and other words, they are the Internet of Things applications and other industries closely integrated. We take the campus as an example, to create a "smart classroom" in the period of intelligent hardware, will be able to bring another kind of experience to almost all students who receive cultural education.
The advent of the smart hardware period has transformed the traditional classroom into a smart classroom. The smart classroom no longer has a blackboard, chalk, textbooks, there is a whiteboard like a large screen, the teacher's finger point, almost all of the tutorials to the text and graphics, sound and image of the close combination of the way in front of the students. The key is that students no longer need to carry a heavy bag, only need to carry a "electronic schoolbag" can easily class.
(2) Smart Wearable Devices
In short, smart wearable devices are specialized devices worn on the body, such as electronic watches, smart bracelets, AR glasses and so on. The use of smart wearable devices can be recorded to check the wearer's health index, the intensity of exercise after exercise, what I see and what I hear. Intelligent smart wearable devices and the IoT applications behind them can extend the capabilities of the wearer. And new scenarios are being formed based on the interconnections between specialized devices, for example, the wearer can send the information of each exercise data to the fitness trainer by himself based on the specialized devices, and then get a new fitness plan. Nowadays, the ecosystem of wearable technology is growing by leaps and bounds. Clip-on, integrated, wraparound and slip-on technologies can collect and analyze data, send messages to other technologies and take on other responsibilities to make users' lives easier and more enjoyable.
(C) Smart Home System
With the advent of the smart era, intelligent buildings, smart home products, and smart home systems have been gradually integrated into our daily lives. Smart home system is a home as a platform, both building, automation, intelligence in one of the efficient, cozy, safe, convenient living environment, is the Internet of Things application bias life one of the key application scenarios. Along with the development and expansion of the Internet of Things applications, the smart home system can give countless scenes, such as according to the cell phone can be operated remotely at home surveillance cameras, view the home situation, and even according to the surveillance camera and the family chat; according to the infrared switch on the home appliances to operate remotely, such as turn on the rice cooker early, complete the home from work to eat immediately; according to the intelligent fingerprint locks to control the locks remotely, master who will be when to go home. control, to grasp who will go home when. The use of Internet of Things application can complete the intelligent home, make life more comfortable, convenient and safe. Third, the development of the Internet of Things
The Internet of Things is actively shaping the world of industrial production and consumption, from retail to health care, from finance to logistics, smart technology has spread to every business and consumer areas. As national support continues to ramp up, the IoT is poised for unprecedented growth.
In the age of digital intelligence, the interconnection of everything is accelerating at full speed, the traditional network boundaries are gradually breaking down, and the demand for multiple networks to connect, interact and collaborate with everything is rapidly increasing. CommuniLink Wokahui is committed to building the "all-connectivity" capability of information, people, things, scenes and services, comprehensively converging and integrating all kinds of IOT sensory data such as video and audio, as well as information and interconnection data of business terminals, providing a diversified and interoperable intelligent IOT network, and promoting the network's "pipeline upgrading, interaction enhancement, security enhancement and platform integration" in the era of Digital Intelligence. It promotes the comprehensive upgrading of the network in the era of digital intelligence in terms of "pipeline upgrading, interaction enhancement, security reinforcement and platform convergence", and provides end-to-end products, solutions and value-added connectivity services adapted to all scenarios for the transformation and upgrading of digital intelligence in thousands of industries.
After two waves of computers, Internet technology and wireless communication networks, the Internet of Things (IoT) technology has been called the third wave of the information technology industry, representing a new generation of Internet development technology. We are not sure how IoT technology will affect people's lives in the future, but it is foreseeable that IoT technology is already opening the door to more possibilities to make people's lives smarter and more efficient.
In the next 10 years, the electronic consumer market new "blue ocean", smart wearable field market analysis
The rapid development of the Internet has led to the rapid development of many related industries, in which the development of science and technology, electronic consumer products, due to the more close to the lives of the general public the most rapid development. Such as cell phones, computers and other terminal products have become an indispensable part of the daily life of many people in the office, and the market segments centered on headphones, speakers, smart watches/bracelets, and other products have also been very hot in recent years.
The progress of science and technology, and promote the continuous upgrading of consumer electronics products. With the generation and application of new concepts such as smart life and Internet of Everything, in the next decade, mankind may fully enter the era of intelligence, and the market will usher in many new opportunities with it. The upgrading of electronic consumer products will also further enrich and facilitate people's daily life.
The smart wearable market is the new growth point of the electronic consumer market in recent years, in which the sales of TWS headphones, smart watches/bracelets, smart glasses and other products continue to grow rapidly. And with the upgrading of people's consumption and the transformation of health concepts, this growth trend will continue to expand in the future, becoming a new "blue ocean" in the electronic consumer market.
This time, I love audio network will share the current situation of the smart wearable market in detail, as well as the development of smart watches as the most important smart wearable products and development opportunities.
I, smart wearable market status
1, what is smart wearable?
Smart wearable devices is a broad generalization of the word, is the application of wearable technology to the daily wearable products for intelligent design, the development of equipment that can be worn in general. Product use can be in direct contact with the human body to help users listen or watch content, or to collect human health information to assist in health exercise and medical treatment.
These devices include headphones, wristbands, and eyeglasses, as well as smart clothing and medical devices that are not widely available, and smart organs and implantable chips that may extend human capabilities in the future. By connecting with smartphones or the cloud for data interaction, many rich functions are realized.
2. Smart Wearable Market Development
The AMC model of China's smart wearable device market given by Shenzhen Smart Wearable Industry Association shows that in 2006, smart wearable products entered the exploratory period and began to explore user needs, try product forms, and build software ecosystems.
The most sensational product of this period is Google Project Glass, the AR augmented reality glasses released by Google in 2012, followed by 2 generations of products. The futuristic design and new interactive experience instantly triggered the market, but due to the immaturity of the technology, the shortcomings of the product were gradually exposed during the subsequent use, which ultimately led to the third generation of products "difficult to produce".
In 2016, the market entered the start-up period, the main smart wearable computing system platform and big data service platform is built, based on the health of big data service products gradually mature. With the release of Apple's smartwatch AppleWatch, the product form of the square dial has created a huge difference with the traditional round watch, attracting more consumers. And with the subsequent product GPS, cellular data, and health monitoring and other functions, led to the rise of the smartwatch market.
Into the last few years, smart wearable products ushered in a period of rapid growth, in which the relatively low-tech TWS headset has become the most important point of strength, and sales have climbed year after year. And with the addition of active noise cancellation and other features, they have been recognized by more people and have become the main growth rate of consumer electronics products in recent years.
Smart watches, smart bracelets, smart glasses and other categories of products also maintained the momentum of growth. Among them, the combination of smart watches/bracelets with sports health monitoring functions has formed a unique differentiation feature and become a product sought after by many young people. It is widely recognized that it will be the main development direction of the smart wearable market in the future.
3, smart wearable future
The current smart wearable products, due to the limitations of the product volume, the vast majority of products need to be connected to cell phones, PCs and other terminal equipment, so as to realize the application of various functions and data processing.
But smartwatches have the advantage of a relatively large size compared to other smart wearable products, and can carry more firmware configurations. The touch screen makes human-computer interaction more convenient and intuitive, and its wrist-worn usage is also easier to control. As smartwatch technology continues to advance, the product is moving towards standalone use.
After becoming an independent terminal product like cell phones, smartwatches may gradually develop into the center of smart wearable devices, undertaking data processing and cloud interaction of other smart wearable products, and becoming multimedia access ports, which are more convenient for users to use.
Two, smart watches may become the center of smart wearable devices
1, smart watch introduction
Smart watch is a watch with information processing capabilities, in line with the basic technical requirements of the watch. The logic of smartwatch is more inclined to cell phone, compared with the traditional watch, in addition to having the function of checking the time and date, it also has an independent operating system, data processing center, as well as a large number of sensor units, so as to realize such functions as health and exercise detection, checking and receiving information, and answering phone calls.
The current smartwatch market products can be divided into three categories based on their functional positioning, which are children's smartwatches, adult smartwatches and elderly smartwatches. According to the form of product data interaction, it can be divided into three categories: Bluetooth version, Bluetooth/WiFi version and cellular data version.
The children's watch mainly focuses on children's safety, with voice calls, multiple positioning, one-key distress, remote listening and other functions; the adult human watch focuses on message reminders, music playback, sports and health monitoring functions; and the elderly smartwatch focuses on convenient manipulation, health monitoring and smart reminders.
Shenzhen Smart Wearable Industry Association's most popular smartwatch function distribution survey report shows that health monitoring, call and sports management is currently the most popular smartwatch function, popularity in the interviews are more than 60%.
2, the development of smart watches
Market sales
The current smart wearable market, in addition to TWS headset, smart watches is another major product sales growth, and with the continuous enrichment of the function, range, performance enhancement, the sales of rapid growth year by year.
Market research organization CCSInsights data report shows that in 2020, the overall global smartwatch/bracelet shipments were 193 million, a year-on-year growth of 24%. Among them, smartwatch shipments reached 115 million, accounting for about 60%. And it is predicted that by 2025, smartwatch shipments will reach 258 million units. This is still only knowable branded product shipments, the full shipments will far exceed this figure.
Currently smartwatch shipments market share Apple AppleWatch is far ahead, Huawei shipments in 2019-2020 growth rate is huge, the current sales are in the second place, Samsung, Fitbit, Huami and Garmin followed.
Smart watch industry chain and key technologies
Smart watch industry chain is similar to that of smart watches, the upstream mainly includes the main control chip, sensors and algorithms, batteries, screens, etc.; the midstream includes the industrial design and process, hardware and software solution providers; the downstream is the supplier and the terminal brand manufacturers that the consumers contact.
At the key technology level, it mainly includes R&D and design capabilities, interconnectivity and algorithms. At present, smartwatches are already very mature in heart rate and blood oxygen monitoring. Algorithms have many manufacturers continue to follow up and upgrade, and the accuracy is constantly improving. In the smart watch, cell phone APP and cloud data interaction has also been relatively perfect.
But new health monitoring functions such as ECG, temperature, blood pressure and blood glucose are still supported by only a few products, and the data is not accurate enough to analyze changes in physical conditions through fluctuations. On the other hand, there is the issue of battery life, due to the size of the watch and the limitations of the battery technology, in so many all-weather monitoring functions, can reach more than 3 days of battery life products are good.
Smart watch market opportunities
Smart watch as a fast-growing emerging market, at present, although there are already such as Apple, Huawei and other head of the enterprise has a lot of shipments, but compared to the market capacity, the future still has a very promising potential for development.
For many other new smartwatch brands, as smartwatches are still in the early stages of development, enterprises engaged in this industry chain, in addition to the head of a few other companies are basically in the same starting line, standing in the industry chain and the key technologies we mentioned above, will usher in a new opportunity for development.
On the other hand, in addition to its rich functionality, a smartwatch also has the strong decorative effect of a traditional watch. Therefore, the product appearance design and product texture is also a very important point for smartwatches, and the ability to realize a very different product appearance can also be recognized by the market.
Three, Shenzhen Smart Wearable Industry Association
Shenzhen Smart Wearable Industry Association was founded in August 2015, is the official certification of the domestic smart wearable association, the member units cover the field of smart wearable finished products manufacturers, programmers, chip manufacturers, high-quality supply chain manufacturers and other more than 300 well-known enterprises in the industry.
The association continues to organize enterprises, universities and research institutes to focus on the key issues of industrial technological innovation, carry out technical cooperation, breakthroughs in the core technology of industrial development, and the formation of industrial technology standards.
Establishing a public **** technology platform, realizing effective division of labor and reasonable connection of innovation resources, and implementing intellectual property rights **** enjoyment; implementing technology transfer, accelerating the commercial application of scientific and technological achievements, and enhancing the overall competitiveness of the industry.
Jointly cultivate talents, strengthen the exchange and interaction of personnel, and support the effective enhancement of the core competitiveness of the industry. We hope that more enterprises in the field of smart wearable will join the Association*** to build a smart wearable ecosystem.
On July 29, 2021, the "2021 China Smart Wearable Summit" was successfully held, gaining the support of 42 high-quality supply chains, service providers, and brands in the industry, as well as more than 2,000 fans enrolled in the event, which included relevant purchasing personnel, digital enthusiasts, and those who are optimistic about this market and are ready to enter.
The summit also had the honor of inviting 17 big names in the industry to share the theme of smart wearable. Among them, Zheng Yi, president of Shenzhen Smart Wearable Industry Association, shared the current market status and future development trends and opportunities in the field of smart wearable with the theme of "Smart Wearable Development Trends and Product Dynamics".
Four, I love audio network summary
Smart wearable devices is one of the main growth rate of the technology electronics consumer market in the next few years, many manufacturers have begun to layout. In the current market, TWS headset products have become the main force of sales growth, due to the continuous improvement of the function and performance, as well as the need for relatively less relevant technology, the rate of product replacement is faster, which further promotes the rapid growth of its sales.
Smart watches occupy an important position in the smart wearable market, and sales continue to grow. Smartwatch independent operation of the system, data processing capabilities, as well as the screen and sensors and other configurations of the application are towards the development of small cell phone, the future in addition to its own continuous enrichment of the function, but also will occupy the center of the smart wearable device position.
From the perspective of the overall smart wearable device industry, its future development potential is very huge, and the types of products that can be tapped into are also extremely rich, and the application of new features is also in the development stage. At present, the threshold of entry into the field of smart wearable is relatively low, and various enterprises are basically on the same starting line. Therefore, whoever can first make breakthroughs in product industrial design, key technologies, hardware and software solutions, as well as later user services, will dominate the smart wearable market in the future.
What does smart wearable meanSmart Wearable Explained
1, smart wearable devices is a category of portable electronic products, the main products are smart watches, smart bracelets, wireless headphones, etc., which can be used to establish real-time transmission or data synchronization with cell phones through Bluetooth connection or the support of APP. Smart wearable devices have portable characteristics and multifunctional interactive experience.
2. The penetration of smart wearable devices into people's lives is getting deeper and deeper, and the expansion of their functions is getting wider and wider, which can be realized by testing the quality of products. Smart wearable devices are equipped with connectors inside, which play a role in connecting circuits, signals, etc. When testing, it is necessary to have a connection module that can transmit current to connect with the connectors to ensure the stability of the test. The Shrapnel Micropin Module has strong performance and can provide a stable connection. In the testing of smart wearable devices such as smart bracelets, smart watches, and TWS headphones, it can transmit large currents within the range of 1-50A, and also has a strong overcurrent capability in the field of small pitches, which maintains a stable connection over a long period of time.