The Weibo product analysis report is as follows:
Product Analysis
Weibo - anytime, anywhere, discover new things
Version: 12.6.3
Product Positioning: Weibo is ? It's a new product that provides entertainment and relaxation for the public. It is an information sharing and communication platform that provides entertainment and leisure services, news and information to the public. It is an information sharing and communication platform that provides the public with entertainment, leisure and news information, and is one of the major mainstream social software. Users can see, hear, think and do through text, music, video and other ways to publish information, share to friends, share to strangers, share their own life.
Target Users: 18-30 years old young users from study to work, they have a lot of time or tend to use this social entertainment software.
Product structure
Core features: open social platform
Weibo is a social media platform based on user relationships, which can be accessed through PCs, cell phones and other mobile terminals, and can be used to realize instant sharing and dissemination of information and interaction in the form of multimedia such as text, pictures and videos. Microblogging refers to a kind of social media, network platform based on user relationship information sharing, dissemination, and access through the attention mechanism to share short real-time information broadcast.
Open social platform is the main feature of microblogging, in which covers any microblogging users can use the dynamic issued by the microblogging, so that we can go to view at any time and any place. It is also very secretive, with the ability to set privacy settings for updates that you don't want other users to see, adding to the user's privacy protection.
Product monetization
Weibo's current monetization models include paid membership value-added, advertisements, red envelopes, paid content, and a reward system.
In terms of value-added paid membership, Weibo can provide users with some selected benefits: small crowns, editing of Weibo content, fan authentication numbers, increasing the number of nicknames, personalized skins, and postage stamps.
The price of a Weibo membership subscription is as follows:
Weibo's main profit is not the membership mechanism, but from advertising implantation, paid content and live streaming with goods to get profit.
Product Advantages and Disadvantages
Advantages
1. Simple operation, easy to publish information.? A tweet, up to 140 characters, only needs a simple conception to complete the? A message is posted. This is the same as a blog. Blogs are much more convenient. It's a lot easier. After all, the idea of a good blog is not as easy as the idea of a blog. A good blog, after all, takes a lot of time and effort. It takes a lot of time and effort.
2. Interactive, can communicate with the fans instantly, get timely? The most important thing is that you can get feedback from your customers.
3. Low cost. The cost of doing microblog marketing can be as high as the cost of doing blog marketing or forum marketing. The cost of doing blog marketing or forum marketing is much lower.
4. Strong targeting. Concerned about the enterprise or product fans are consumers or potential consumers of the product. Enterprises can be its into the? Precise marketing.
Disadvantages
1.Need to have? enough fans to achieve the effect of dissemination,? It is the foundation of microblog marketing. It should be said that without any popularity and? it is difficult to go through microblog marketing.
2. Because of the microblogging? new content production? s speed is too fast, so if the published information fans do not pay attention to it in time, then it is likely to be buried in the mass of information.
3. Dissemination? Limited. As a result of? A microblog? The chapter is only a few words long. words, so its information is limited to the dissemination of the platform where the information is located, it is difficult to be like a blog? It is difficult to be republished as much as a blog post. It is difficult to be reprinted as much as a blog post. At the same time, because microblogging lacks of? It is also difficult for a message to be reprinted as much as a blog post because microblogging lacks sufficient interest and entertainment. It is also difficult for a message to be republished as much as a repost in a blog. The reposts in the microblogs are also difficult to be reposted as much as the reposts in the opening post. The amount of reposting (except for the most influential ones) is very high. The most influential ones are the ones that have a lot of influence on the public's opinion. The name of the organization or the name of the organization). or organizations).
Product Optimization Suggestions
1. The recommended tweets in the Top Tweets are not being used when users choose to close them and click on "Reduce these tweets". After users choose to close and click "Reduce this type of microblogging", it does not play a substantial role. The "Reduce this type of microblogs" feature is still available. The user's recommended tweets still appear on the user's recommended tweets page. This is not a good experience for users. The user experience is not good.
2. When clicking on a recommended video through the?
2. The short videos that are recommended through the "page" are not available on the "page". The video is not available on all Weibo pages. The whole microblogging site is a great place for us to get to know each other and to learn more about the world. The whole world of Weibo is a very important part of our lives. The following is a list of the most popular videos in the world. How can I use my account? How do you use it? Favorites", "Growth Chart", "Help on Headlines" and so on. The "Growth Chart" and "Help on Headline" functions.
3. The popular comments under each marketing number are always posted by machine? The fake ones are posted, and they are not the most popular ones. The most popular comments under each marketing number are always posted by machines. The most popular commentaries under each marketing number are always occupied by machines posting false information. The user is not able to see the other real comments, but can see the other real comments. The most popular comments under each marketing number are always occupied by fake reports posted by machines. The "Message" function is a new feature that allows users to see the comments of other real users.
4. The "Messages" function should add a delete function to the "Comments" history. The "comment" history of the "message" function should be deleted. The information about the user's comments is always in my comments feed. The information about other users' comments is always in the My Comments section. I'm not sure how to delete them. Some of them are not good. The user can also let them show up in the comments history. I can't let them show up, either. I can't delete them. The company's website has been updated with the latest news and information.
5. The range of tweets shared is set to "only". After you set the "only" setting, you will be able to share your favorite tweets with your friends and family. The first step in the process is to set up the "public" status of the microblog. The user is not able to reverse the setting to "public".
6. The user can't manipulate the tweets.