People who know Li Ying have marveled at the goodness of God's blessing on her, and what a woman wants to have, Li Ying has almost everything: she was a famous talent at Peking University, and she was the first to be awarded the honor of being the first woman to be awarded the honor of being a schoolgirl. The school flower? She started to do automobile trading at the age of 23 and earned 10 million yuan in 3 years; she was named one of Beijing's Ten Outstanding Youths. Beijing Ten Outstanding Youth She was named one of Beijing's Top Ten Outstanding Young People, and one of China's Outstanding Economic Women. Outstanding Contributors to China's Economy, and was honored by some media as one of the top ten outstanding young people in Beijing. She has been honored by some media as one of the most fashionable and charming women in Asia. The most fashionable and charming woman in Asia.
Li Ying
The first time I met Li Ying was three years ago.
At that time, she had just finished renovating her nearly 1,000-square-meter house, and was glamorously driving a Porsche sports car. The first time I met with Ying, she had a BMW car. How many series of BMW cars do you like? I have 3 series, 5 series and 7 series. Different series of cars give you a different feeling, I often change to drive. I suggest my friends to buy more BMWs.? Her sentence let the reporter was shocked, worth millions of cars, but she said as easy as changing clothes. Peking University? School girl? Going into business? If I am lucky, it is because I am good at finding opportunities, creating opportunities, grasp the opportunity, at the same time I pay attention to their own cultivation, constantly enrich themselves. Li Ying met the reporter's opening statement is very real.
Li Ying still remembers her first day at Peking University. I stood in front of the window of the dormitory, on the one hand, I feel very excited, because I realized my dream wish; at the same time, also with a few apprehensions and uneasiness, because I do not know how to go in the future road should go. Just then, I saw a small car parked downstairs, a well-dressed, confident and superiority of the face of the girls from the car down. This may have stimulated me. I told myself in my heart that I must buy a car for myself in the future? By my own efforts and hard work. Li Ying on the Peking University campus is more well-known than the average person can imagine? No one on campus knows that she is a talented girl, good academic performance, good-looking, has been the host of the school-level cultural performances for five consecutive years in the teachers and classmates, Li Ying's future looks bright, waiting for her will be full of flowers on the sunshine avenue. 1992 graduation, a large number of employment opportunities in front of her. I studied Japanese literature, and my classmates thought the best place to go was to a Japanese company. But I didn't think so. It's hard for a Chinese person to reach a very high position there, which means there's not much room for upward mobility. I have a very strong character and this path is not suitable for me. She also doesn't want to go into the state organization. I'm more of a newcomer and very much like to show off my personality. In a state organization, you may be required to smooth out your edges in many ways, and this way of life is not what I need. The other option is to stay in school and become a teacher, which is a stable and poor life. I admit that I am still a bit vain. So, this kind of life is not what I want either.? Going to sea! Li Ying with the spirit of a newborn calf not afraid of tigers, chose the road of self-employment.
3 years after graduation to earn 10 million
Li Ying said that at that time, her understanding of the rich life is very simple: earn 1 million! So, as soon as she stepped out of school, the 22-year-old began to work toward that goal.
That year, Ying met her current husband, a German-Chinese national, at Peking University. The two fell logically in love and hit the ground running together.? In fact, it was very hard when we started the business. At that time, there was a lack of capital. My boyfriend went back to Germany during his winter vacation and met the owner of a medical equipment company and the general manager of a cigarette company, which I thought was a good resource, so I decided to be their agent.? In order to save money, Li Ying was a manager, finance and warehouse keeper all by herself. What was more difficult was that she knew nothing about medical devices and tobacco, reading medical device manuals was like reading a sky book, and she was blind to the interpersonal relationships in this industry. She hired someone to translate the instructions into Chinese and then ran hard to the hospital. Experts at the Union Hospital revealed: ? Fuwai Hospital is most in need of medical devices for the cardiovascular system," she said. So she went to Fu Wai Hospital. After reading the information, a manager of the hospital said: ? This industry is highly competitive and there are many people coming to us, but I appreciate your frankness and enthusiasm. Give you a suggestion: in March there is a meeting in Beijing, the country more than 150 heart surgery experts attended, you may want to go to participate.
? Ying Li met many medical device experts at this meeting, and the door to sales was opened.
Li Ying will never forget the first business he made. 1992, a winter night, a hospital in urgent need of a number of cardiac surgery with intubation. Although the value of only 1,600 yuan, but after the company opened a? A big order. Li Ying did not care about the freezing cold, put on a coat, and asked for a? The face of the? Rushed to the hospital. Although this business is very hard to do, and only earned a few hundred dollars, but she is particularly happy, ? Than now earn a few million more happy?
From the layman to the sales master, the key role is? The first thing you need to do is to get a good deal of money. The key role is the courage to go boldly. Li Ying said, ? In the continuous attempt, you will always meet some unimaginable people, giving you unexpected opportunities. A person who is always hovering on the platform, afraid to get on a new train, will never be able to become the ? Next Station Diva?
In 1993, Li Ying introduced Siemens refrigerator production technology and 200 million U.S. dollars of foreign capital for the Yangzi Refrigerator Factory in a difficult situation, and set up the Bossi Yang Joint Venture Company, which revitalized billions of dollars of state-owned assets. She also helped Hongta Group to introduce advanced German cigarette paper production technology, and a few years later established a joint venture that is now the largest cigarette paper joint venture in China. Although these businesses are still intermediary in nature, the amount of the projects has gone up a big step compared with the past. Her `business has thus had a breakthrough.
Since then, Li Ying has discovered the business opportunity of importing used cars with a keen eye. According to the relevant provisions of the country at that time, before April 1994, the importation of used luxury cars is tax-free, which is undoubtedly a lucrative market. So, Li Ying imported used Mercedes-Benz and BMW from Germany,? This business is very red-hot, because others have not yet realized that there are few competitors, and often the cars are sold out before they arrive at the port. The development of the jumping style, so that Li Ying involved in the field of medical equipment, cigarettes, brewing, automobile trade and other industries soon covered. In just three years, she has accumulated tens of millions of dollars of wealth, far beyond their initial goals, creating a wealth of myths.
Others sell cars, she sells car culture
Li Ying is not shy about her sharp personality. Some time ago she went back to her alma mater, Peking University, to take part in a study of business management? Women's Studies Program. During the interview, the examiner asked her: ? What will you do if we don't admit you? She answered without hesitation: ? I would go to the dean and reassess your qualifications to be an examiner.? Usually, a confident person is also one who is demanding of herself and others.? I can't tolerate the slightest imperfection in what I do. I always tell myself, either do it or do it to the best of my ability.?
In 2004, Li Ying stood out among more than 2,000 dealers and became the first authorized agent to open after BMW achieved localized production in China, and Li Ying named his company ? Ying Zhi Bao. In the setup? Ying Zhi Bao? When setting up the showroom, she carefully considered everything from the courtyard with small bridges and flowing water to the background music and flowers. I want customers to have a pleasant mood when they come to Yingzhibao. Therefore, I have very high requirements for flowers in the store, and fresh lilies must be placed every day. During the two days of Chinese New Year, I realized that there were no more lilies on the table, so I went to ask the person in charge. They said that in time for the Chinese New Year, the price of lilies had gone up especially, so they didn't buy any, and I said that would never work. I said that this is absolutely not acceptable. Special attention should be paid to the details of what background music is used in the store. Every time I enter the store, I have to listen to whether there is music playing, the volume of the size is not moderate, is not very comfortable, I store the background music is all the classical music I have heard. Why did you ask for lilies instead of carnations? Because I prefer the light fragrance that lilies give off. Cars are a kind of steel, a very cold thing, if the guests can smell the flowers at the same time, it will soothe the heart for the steel of the distance feeling. For Ying Li, this is the realization of her ? BMW culture? An indispensable part.
Now, Li Ying is also in Beijing to build a new 15,700 square meters of Yingzibao 4S store. When completed, this store will be one of the largest BMW 4S centers in Asia.
? I am going to have a VIP club in the new store, and I hope that my friends will have a more regular place to communicate with each other. I want Yingzhibao to give it more cultural meaning besides being a BMW agent. Maybe we will do some painting and sculpture exhibitions inside, have some poetry clubs, poetry readings, and photography exhibitions? I think as long as it is a topic of interest to BMW users, or their favorite lifestyle, I want to combine it as much as possible, and we can do it together. Li Ying said that doing business should not fix one's eyes only on ? business. The two words, ? I think it's important for us to be able to do business with each other," she said. I think only the word "business" is important. Idea? will rise first, then the business will be on fire. You can't be short-sighted and just focus on how much money a car makes, but more on how much added value it provides to the customer. As the president of BMW China gave Li Ying the same evaluation, she is a ? woman who knows what she wants? ;