The necessary preconditions for writing a good development letter:
First, the title is more important than the body.
Businessman in writing a development letter before, must first understand the general background of the target customer, including what market it belongs to, the main products, on how the product is categorized and named, interested in what kind of products. And then for its points of interest to find the opportunity to the right medicine.
Some salespeople like to use greeting headlines, such as Hello, Moring, and so on. This kind of open title, the customer is generally not interested. First of all, it gives the impression that you are unprofessional and impolite, and there is no way for the customer to understand what the purpose of this email is. Some businessmen like to write only their company name in the title, or write some hope to cooperate with this kind of general title, which is also not desirable, the buyer does not necessarily know your company name, but sometimes a look thought it was a sales email, and thus directly pulled into the trash. The body of the email is well written, and when you meet this kind of headline, it is easy to be bounced out of the mail.
Secondly, the link to the web page that hits the customer's reality and needs.
So, how to make their development letter headline eye-catching? Brief summary, colloquial, if necessary, name and surname; to the product or personal highlights for the title; in order to avoid people cloud, through novel wording or creative to attract the attention of customers, to stimulate their curiosity; with a certain or quite enough provocative.
The title of the product that customers are most concerned about can promote their interests; in the title written on the competitors, excellent suppliers, price butchers, etc. as the highlight of the innovation, to put it bluntly, to show the supplier's self-confidence. In fact, this proposed title, not only is the supplier's business strategy, but also in the customer's position to think about the problem, can be directly in the target customer's actual situation and needs.