The preparations for the Beijing 2022 Winter Olympics have fully entered the test-ready stage, and the enthusiasm of Chinese brands to actively help the Beijing Winter Olympics has also increased.
On December 18, "Come to Our Home Ground, Cheers to the World" - Tsingtao Beer's Beijing 2022 Winter Olympics Marketing Strategy Conference was held at Zhangjiakou Yunding Ski Resort. At the conference, Tsingtao Beer debuted its Winter Olympics-themed image movie, launched the Beijing 2022 Winter Olympics ice and snow cans, and fully supported the Beijing 2022 Winter Olympics.
He Jianghai, Deputy Secretary General of the Beijing Winter Olympic Organizing Committee, and Gu Hao Ning, Vice Minister of the Market Development Department; Hua Chenyu, Tsingtao Beer's brand spokesman, Han Tianyu, World Champion of Short-Track Speed Skating and Tsingtao Beer's Ambassador of Winter Olympics Promotion; Tsingtao Beer's President of Marketing, Cai Zhiwei, and guests from all walks of life witnessed the event at the scene **** together.
Hua Chenyu Leads Fresh Starring Role Gathering on China's Home Ground
Qingdao Brewery Winter Olympics Theme Image Movie Debut
The launch event was held in the Zhangjiakou Competition Area of the Beijing 2022 Winter Olympics, and the war drums urging for battle in the world of ice and snow in the silver, made people look forward to the exciting mega-event. On the "Great Wall of Ice and Snow" created at the conference site, Tsingtao Beer's marketing strategy for the Beijing 2022 Winter Olympics was released, and Tsingtao Beer's Winter Olympics-themed image movie, "Cheers to the World on Our Home Ground," made its debut at the conference site.
In this thematic image film starring Tsingtao Beer's brand endorser, Brilliance, as the official sponsor of the Beijing 2022 Winter Olympics, Tsingtao Beer, in its role as the host of the Games, sends out an invitation to people all over the world to come to our home turf, China, for a gathering, with the joy of beer, the embodiment of snow and ice, and the gesture of sports. The invitation is extended to all the people of the world.
With the opening of a bottle of beer, the whole world is covered by a romantic snow-white blanket, people in the flying snow encounter surprise and friendship; the city into a field of play, the streets into a stage, *** with the Winter Olympics sports event to toast the celebration. After watching it, it makes people's blood boil, and the distance between them and the Beijing 2022 Winter Olympics is one step further. It is understood that the Winter Olympics-themed promotional videos of Tsingtao Brewery will land on all major media across the country one after another, injecting a strong atmosphere of ice and snow activities to the whole society, and boosting the momentum for the Beijing 2022 Winter Olympics.
Ice and snow ignite the passion of the athletes
Qingdao Beer Winter Olympics Ice and Snow Cans will bring you an earlyappreciation of the Winter Olympics
As a highlight of the conference, Tsingdao Beer As the highlight of the conference, Tsingtao Beer and its brand spokesperson, Brilliance Hua, upgraded the launch of a new product with ice and snow elements of the Winter Olympics - Tsingtao Beer Beijing 2022 Winter Olympics Ice and Snow Can.
Qingdao Beer Beijing 2022 Winter Olympics Ice and Snow Can Series***15 product shapes, the Winter Olympics 15 official athletic events skillfully presented in the can body, figure skating, short-track speed skating, ski jumping, steel frame snowmobile ...... Ice and snow burning passion, the athletes to show the heroic posture, can be said to have a colorful and more material.
It is reported that the Winter Olympics ice and snow cans are based on Tsingtao Beer's carefully slow-brewed masterpiece 1903 products, and the overall design of the cans fits the theme of the Winter Olympics, which not only caters to everyone's fondness for 1903 products, but also meets the enthusiastic expectations for the 2022 Winter Olympics in Beijing. The image is inspired by the snow and ice season, incorporating various winter snow and ice elements such as flurries of snow spots, flying snowflakes, crystalline frost, bright snow, etc. It also adds vertical rows of notes in small Chinese and English characters on the body of the can, spreading the snow and ice culture and the Olympic spirit while popularizing the Winter Olympics program to the general public.
At present, Tsingtao Brewery Beijing 2022 Winter Olympics ice and snow can series products have debuted at Tsingtao Brewery's official flagship store on Tmall, and will be on the shelves of all major supermarkets one after another. In this winter, it will bring you an early taste of this global ice and snow feast.
Fresh Boost? YuZhongDifferent
Hua ChenYu, Han TianYu joint interpretation of ice and snow charm
In addition to the new products of the Winter Olympics, two heavyweight guests also came to the scene for the Winter Olympics to help. One is a superb music talent, the other is the short-track speed skating "Chinese speed", Hua Chenyu and Han Tianyu double "Yu" combination of appearance, for the whole conference to bring fashionable vitality.
Hua Chenyu confessed that he likes figure skating and short-track speed skating, and the Winter Olympics Ice and Snow cans of Tsingtao Beer have a dynamic shape, which perfectly combines the passion for beer with the passion for the Winter Olympics. Han Tianyu invited Hua Chenyu to become "one of the 300 million" and presented him with ice skates. Short-track speed skating world champion and Tsingtao Beer's Winter Olympics promotion ambassador Han Tianyu also came with a "fresh" mission, launching Tsingtao Beer's fresh direct delivery business on the spot, allowing more people to drink the freshest original beer.
In just over a year, the long-awaited Beijing 2022 Winter Olympics will be here. This is an important opportunity to show the country's image, promote national development and invigorate the spirit of the nation, as well as an important platform for Chinese brands to enhance their global influence and expand their markets.
He Jianghai, Deputy Secretary General of the Beijing Organizing Committee for the Winter Olympics, said at the press conference, "As a sponsor of the Olympic Games, Tsingtao Brewery has given full play to its unique strengths in products, markets and brands, and has become an important force in promoting the 'participation of 300 million people in the ice and snow sports'; relying on the Olympic Games, the world's most influential sports event, and realizing the quality development of the company itself with the 117 years of craftsmanship of only brewing good beer, its products are sold all over the world. The high-quality development of the enterprise, the products are exported to more than 100 countries around the world, and have become a shining business card of the Chinese brand."
Tsingtao Brewery's President of Marketing, Mr. Cai Zhiwei, said, "On the Chinese home turf of the world's top event, Tsingtao Brewery will uphold the Olympic spirit, always be the creator of top quality, the promoter of ice and snow sports, the promoter of the Olympic spirit, and dedicate the world's first-class high-quality products and services to athletes from all over the world and consumers around the world."