With his enthusiasm and practical actions, Xiong endowed the national pride of "self-improvement, self-reliance and self-improvement" and realized his desire to serve the country.
Five years ago, although he had "withdrawn" from Shenzhen, he was "unfinished" and was expecting and brewing Zheng's comeback. Not long ago, he said in an interview with reporters: "Shenzhen, I want to go back!" " "
Give full play to Bell's dream of serving the country by industry, which is woven by a series of shocking data: a small bicycle assembly factory with an annual output of less than 8 million yuan in the past has grown to199 with an annual output of 3,000 employees and 4 million bicycles, and the accumulated export earnings have exceeded 10 billion US dollars, and the accumulated total output value has exceeded 10 billion RMB. The total output of bicycles exceeds100000, the fixed assets are1000000 yuan, and the total assets are 2.2 billion yuan. It is a diversified and international bicycle export kingdom in the world.
People who know how to show bears say that the success of showing bears depends largely on his perseverance, generosity, keenness and persistence, and the formation of these characters is related to his habit of being quiet and thoughtful about everything since childhood.
1On August 20th, 944, Shi Xiong was born in an overseas Chinese hometown in Jinjiang County, Fujian Province. The Shi family is an overseas Chinese and trading family. My father has been trading closely with the Philippines and has traveled to and from Shanghai, Shantou and Xiamen for business. 1945 After the victory of the Anti-Japanese War, Xiong's father returned to the Philippines to continue his business. 1955, Shi Xiong left his hometown with his mother and moved to Hong Kong.
1972, after graduating from the Chinese Department of Hong Kong University, Shi Xiong started to run the family's Dahuan trading company with his father. At that time, many people in Hongkong were engaged in bicycle trade, that is, bicycles made in Taiwan Province Province were sold to countries such as Europe and America. Due to the large demand and few manufacturers, there is often a shortage of goods. "Why can't I run a factory that produces bicycles?" The idea of beating a bear. Soon after, with the help of his father, Zhan Xiong began to set foot carefully in the bicycle industry and founded a bicycle manufacturer-Hong Kong Dahuan Bicycle Co., Ltd.
After the establishment of the company, some hidden dangers gradually surfaced. At that time, the development of bicycle manufacturing industry in Hong Kong was restricted by many factors, besides the high wage cost and factory building cost in Hong Kong, there were also strict control measures of dangerous goods by the government at that time, such as storing chemicals such as paint in the outer suburbs, which invisibly increased the production cost of enterprises. Due to the increase of production cost, bicycles produced by Display Bear have no obvious price advantage in the competition with similar products in Taiwan Province Province and South Korea.
Doing a good job of cost accounting in Xiong's mind contributed to his future trip to Shenzhen. The production cost in Shenzhen is cheaper than that in Hong Kong, at least in terms of workers' wages. At that time, the wages of workers in Hong Kong were more than 800 yuan/month, while those in Shenzhen were only about 65,438 yuan +050 yuan/month. A person's labor cost can save more than 600 yuan per month. What's more, the Shenzhen Special Economic Zone had just broken through the shackles of the planned economy and was showing a rapid development trend. In addition, the Shenzhen Special Economic Zone is still a window that radiates the whole country and faces the whole world in the eyes of bears. Based on various factors, Zhan Xiong decided to set up a factory in Shenzhen.
198 1 year, Zhanxiong set up a factory in Shenzhen to process the supplied materials and moved the bicycle assembly process from Hong Kong to Shenzhen.
After a period of operation, Xiong's idea of making the company bigger and stronger gradually became clear. 1983, Monitor Bear decided to change the processing plant into a joint venture company after a comprehensive investigation. So he hit it off with the state-owned Shenzhen Industrial Company and set up Shenzhen Zhonghua Bicycle Company one by one. Xiong and the state-owned Shenzhen company each hold 50% shares. The other party provides land, factory buildings and human resources, while the bear provides technology, financial resources and management.
Shenzhen Zhonghua Bicycle Co., Ltd. was officially put into production in June 1985+ 10, with an annual output of 300,000 vehicles. After that, it expanded year by year to 1989, and the output exceeded 1 10,000 vehicles.
Like all business owners who want to make their business bigger and stronger, the display bear has encountered the bottleneck of capital. How to solve the capital chain problem? After careful consideration, Xiong turned his attention to the capital market.
Although Xiong knows that raising funds through the capital market will be subject to many restrictions, such as many laws and regulations that listed companies have to follow, the added value generated after listing can not be comprehensively summarized by simple figures. "After careful planning, in 199 1 year, the company completed the shareholding system reform and changed its name to Shenzhen Zhonghua Bicycle (Group) Co., Ltd., thus Zhonghua Bicycle became the company with the largest proportion of B shares issued in Shenzhen (accounting for more than 60% of the total shares of the company).
From buying trademarks to creating famous brands.
In the 1980s, Shenzhen Zhonghua Bicycle Co., Ltd. was already one of the largest bicycle manufacturers in the world, with products all over Europe and America. But China Bicycle Company is almost unknown in these areas. Why? Because this low-cost company in Shenzhen only produces famous brands for famous brands such as Schwann in the United States.
Of course, China Bicycle Co., Ltd. has not gained nothing from the production of fixed brands. J.C.McCullagh, editor and publisher of Bicycling, an authoritative publication in the bicycle industry, said: "China Bicycle Company can catch up in a short time because of Shi Wen's technology transfer." Through the cooperation with Shi Wen, China Bicycle Company understands the market, improves the product quality and wins the reputation. This made it win customers in Europe and Japan, and learned to produce according to the unique styles of different markets.
However, fixed brand production also has disadvantages. The exhibition bear said: "Brand-fixing production can't correctly predict the change of customers' preferences, so it can't take the initiative. "He realized that China company must have its own trademark.
In 1990s, Xiong Xiong boldly acquired a bicycle import and wholesale company in the United States, which owned the DiamondBack trademark. Xiong Shi said: "When we bought Daming, it was trying to develop into a world-famous brand, which is exactly what we need." After that, one third of the products of China Bicycle Co., Ltd. were branded with famous trademarks.
Mr. Shi said that China Bicycle Company bought Daming trademark because it is a long and difficult process to create a brand with bare hands, but buying a trademark is a shortcut. Of course, he also warned: "The brand you buy must conform to your company's culture, and you must have excellent marketers to develop it."
China Bicycle Company designs ways to create famous brands according to the different needs of each market. When advertising trademarks in western markets, we should abandon magazines with wide readership, focus on more targeted bicycle magazines and sports media, and engage in special promotional activities in newspapers at the same time; In China, TV advertisements are specially made, because this is the fastest growing market for China companies. You know, few domestic competitors have the ability to pay such a huge TV advertising fee.
In order to ensure the quality, China Company invested heavily in R&D in the American branch, and made great efforts to study this new material-carbon fiber, and made its own frame and painted it. It also invested in the construction of a branch factory with an annual output of 3 million cars. JohnBarker, deputy general manager of Zhonghua, said: "We regard spending huge sums of money to buy and develop trademarks as a development investment." Mr. Shi went on to say, "With your own trademark, you can not only plan better, but also improve your profits."
Grasp the three shames of sweeping snow
1In June, 1986, the company was just established for six years, and China Bicycle Company, which was ready to make great efforts in overseas markets, was in trouble. The person in charge of Irish sales urgently informed the company that an Irish girl 12 years old fell on a bicycle (stroller) in China. After hearing the report, General Manager Xiong Xiong rushed to Ireland to deal with this matter. After investigation, it was found that there were two main reasons for the little girl to fall into minor injuries: one was riding on the rugged road, and the other was the deformation of the tire rims in front of the stroller. In addition, the stroller has been sold for more than a year and has passed the warranty period. In other words, there is only one problem with bicycles in China: taking responsibility for the quality of tire rims. At this time, the local media had a heated discussion on the "bicycle quality accident in China", and expressed doubts about China products, and paid close attention to the handling of this matter by China enterprises. Overseas sales organizations of bicycles in China also began to doubt whether it is safe to cooperate with enterprises in China.
After expressing condolences to the injured and their parents, Show Bear immediately made the following decision: 1. Bear all the medical expenses of the wounded and give some compensation. 2.4,000 Irish users bought this type of stroller, and none of the rims can be completely replaced on the spot. A week later, China Bicycle Company replaced the tire rims of 4,000 baby carriages as scheduled, costing 6,543,800 yuan.
The commitment to show the bear immediately aroused strong repercussions in the local area: articles such as "serious China people" and "enterprises that dare to take responsibility" frequently appeared in newspapers; The injured little girl and her parents are deeply satisfied with the result of handling this matter; The confidence of dealers has greatly increased, and the sales market has stopped falling and rebounded. A year later, the sales of China bicycles in Ireland increased by 10 times.
At that time, some scholars decomposed the case into a successful case of marketing strategy and drew inspiration from it, namely 1. For consumers, businesses will always have an unshirkable responsibility, and they must never say "no" in the face of small losses of consumers. 2. When dealing with crisis events, enterprises must respond quickly and take corresponding countermeasures quickly, so as not to let bad public opinion seize the initiative. Otherwise, you will become extremely passive.
For this extremely rare quality accident, the exhibition bear was saddened and severely reprimanded that this accident was a "criminal act" in which producers ignored professional ethics and corporate ethics. He wrote to all the staff and put forward the "three shames of snow": it is a shame for employees to be unskilled in operating technology and product quality; It is a shame that managers do not insist on controlling product quality; It is a shame that the company did not rank among the advanced ranks and did not win the satisfaction and appreciation of consumers.
Grasping the rectification and getting rid of the three shames caused a strong "shock" to the company's 3,000 employees. After the rectification, a set of quality monitoring system was quickly established, which integrated the advanced standards at home and abroad and analyzed the quality data through QCTT, providing a basis for improvement. Taking standard books as teaching materials, an excellent quality control team was quickly established after training in stages and at different levels. They pursue the perfection of every detail in the quality control circle, and the qualified rate of finished products tested by international advanced standards has increased rapidly, and the qualified rate of disposable finished products has reached over 99%.
On this basis, deputy general managers Zhan Xiong and Lu proposed to employees that the market strength of products can be supported by the strength of enterprises, and the continuous improvement of enterprise strength depends on winning or losing in market competition. Facing the rapidly changing international market, Zhan Xiong believes that the strength of an enterprise should first be reflected in the technological design level of its products. In the international market, competition is hard work and time is money. Therefore, whether it is "OEM" or "OEM" orders, we must have a considerable sense of advance and creativity.
The company has set up a product development department with strong technical force, and often sends technicians abroad for professional training and participates in various international bicycle exhibitions held every year to improve the perceptual and rational understanding of the company's professionals on the technical level of the international market. Teacher Shi often tells the trainees in the training class: "Training is the cornerstone and development depends on oneself. Actively and seriously participating in training is to improve your performance. "
Frequent watering can give full play to the creativity of employees. 199 1 After attending the World Bicycle Expo held in Araheim, USA, a young technical cadre felt that if the products of "China" were compared to the top in the world, there was still a certain gap in painting technology. After returning home, he immediately immersed himself in the improvement of technology. Finally, in June of 1992, technicians, with the help of colleagues, produced more than 30 new painting varieties in ten series, such as "Wan", "Laser Phantom" and "Hawaii Scenery", which were appreciated by customers. After reading these colorful ideas, a customer immediately decided to place tens of thousands of business orders for 1993. 1in the summer of 993, the technicians in the painting workshop, after repeated tempering, created world-class products and quickly won the favor of many foreign businessmen.
Zhan Xiong is particularly satisfied with the creativity of employees. He personally wrote a commendation order, giving them spiritual and material rewards respectively, and calling on the employees of the company to learn from them.
In order to adapt to the changes in the international market, China people, who are constantly pursuing Excellence, constantly improve their production technology to improve product quality and production efficiency, and make China's product design, sample design and confirmation of manufacturing technical data all enter the advanced ranks in the world. The welding manipulator developed by the company fills a gap in the same industry in the world.
"Amigues Ni" entered the international market.
From 65438 to 0988, China cooperated with British businessmen to create the first independent brand-name product "Amigues Ni" which rushed to the world market, thus taking a big step towards the high level of "commissioned design and manufacturing".
As soon as it was born, "Amigues Ni" showed its "China" style in the international market with exquisite production skills and excellent quality. The unique style and gorgeous and charming fashion colors of its models really make customers put it down. The merchant said, "It almost combines the advantages of fashion products." . So, first of all, there was an upsurge of "China Wheel" in Britain, and the products covered the British Isles like a whirlwind.
Then, a miracle happened: the famous British seller who had always supported the sale of local production had to be persuaded to change course immediately and imported "Amigues's".
This strange phenomenon forced a British newspaper to exclaim in a commentary: "CBC bicycles have caused a sensation in the British Isles, and the British seem to be crazy about bicycles produced by CBC ..." Customers all over the world also heard the news. At that time, China, with a production design capacity of less than one million vehicles, actually received more than two million production orders.
"China Ship" sailed like lightning to the whole European and American markets. ...
This way of "going out to sea by boat" is more acceptable for bosses who hold well-known brands in foreign markets but need to seek new manufacturers to lower their prices. Sure enough, shortly after this flag was played, well-known brand manufacturers such as MBK. S.W.SCOOT sent a production order. During the three years from 1985 to 1987, the export volume of "Zhonghua" products showed a linear upward trend, from 24,000 vehicles to 334,000 vehicles. "Zhonghua" company had to reduce internal sales to ensure the completion of foreign orders. "Borrowing a boat to go to sea" is like a bouncing board for "China", allowing them to fly across the ocean and occupy the bridgehead position on which they depend for development.
1986, they seized the opportunity and launched the second round of offensive that touched their counterparts all over the world. At that time, the currencies of Japan, Taiwan Province Province and other countries and regions, which were the main export production bases of bicycles in the world, appreciated, and the world currency market began to be turbulent. Therefore, some European and American manufacturers, mainly from Japan and Taiwan Province Province, began to look for and choose new product supply bases. Among them, SchwinnBicycle, an American enterprise with excellent reputation and a hundred years of development history, first turned its attention to China by choosing the third supply point for bicycle export production. After visiting the major bicycle manufacturers in mainland China, they turned their attention to the "Zhonghua" brand bicycles with which they had many production contacts.
It is reported that the American World Stability Company sent staff to visit China eight times, and even the president and vice president followed with great interest, and changed the practice of never investing abroad, and officially announced a joint venture with China, with an annual sales volume of more than 6,543,800+000 vehicles.
The cooperation between "China" and American World Stability Company has aroused the widespread concern of the world's bicycle giants, and also shocked the sensitive and shrewd Japanese counterparts. They know that this move will make "China" establish a desirable and defensible position in the European and American markets and give it a solid support in the market battle for hegemony. A Japanese bicycle newspaper commented on this joint venture as follows: "CBC and Shiwen Company joined hands in a lightning joint venture, and began to become the consignor of the largest British manufacturer, and became the' fourth largest supplier after Taiwan Province Province and South Korea', becoming famous in one fell swoop'. It is worthy of being a dazzling star in the world cycling industry! "
"Daming" products are famous far and wide.
With the arrival of orders and the continuous expansion of market share, the expansion plan of the exhibition bear is carried out in an orderly and steady manner. 1September 6, 990, Shi Xiong and his companions quietly came to Longhua Town, Shenzhen Market Information, where they wanted to build a garden-style factory-Zhonghua No.2 Factory. Everything seems so fast and orderly. On the first day, we visited the site; on the second day, we signed the land acquisition contract; on the third day, we started the engineering design.
In this way, the project with an investment of 400 million, covering an area of 18 square meter and a building area of120,000 square meter was finalized in three days. 1993 65438+ 10, with the sound of gongs and drums on the eighth anniversary of the establishment of China Bicycle Co., Ltd., China No.2 Factory was completed and put into operation, and the shareholding system transformation was completed, thus becoming a major listed company in Shenzhen.
The completion and commissioning of the second factory has brought the production strength of China Group Corporation and quality of enterprise to a new level, becoming the largest single bicycle export enterprise in the world. 1total output value in 19931300 million RMB, and foreign exchange earned through export1520,000 USD. China people take the idea of "pursuing excellence and perfection in every detail" and constantly challenge the world trend products.
After its own brand "Amigues Ni" became popular in Europe and America, Chinese people launched a series of "Daming" products. At 1993 Beijing International Expo, "Daming" series products caused a sensation in Beijing, and Chinese people dedicated their products to domestic consumers with the lightest and internationally renowned brand name "Daming" series.
At the same time, the "China" group company established Jinhuan PS Edition Co., Ltd., focusing on the production and operation of bicycles, taking international high technology as the development goal, attracting the latest technology in the world, and developing a carbon fiber composite product company with high added value and far-reaching development prospects. Off-road racing, an economical titanium alloy, has attracted thousands of consumers at home and abroad.
According to the improvement of Chinese mainland's consumption level and the demand of consumers from all over the world, the company has set up distribution subsidiaries in more than 20 cities including Beijing, Shanghai, Tianjin and Guangzhou, forming a nationwide sales network and expanding commercial and residential properties. As a major shareholder, it has successively invested in the construction of Shenzhen Civil Affairs Building, Xie Jing Building, Chengdu People's Shopping Mall, Beijing Dalian Seafood Hotel, and also participated in third cities such as Beijing, Chengdu, Nanchang and Jiujiang from north to south.
The diversified development of China Group follows the principle of "making use of many overseas branches and more than 10 enterprises invested in China, focusing on high-tech industries, supplemented by other industries, and appropriately strengthening the in-depth development of its main business-bicycle industry".
At the end of 1993, the European anti-dumping regulations came into effect, and since then, China bicycle factory has been in trouble, and the bear exhibition business has also suffered a devastating blow. As a form of trade protectionism, "anti-dumping" has brought new problems to the export of China Bicycle Factory, Shenzhen and even China. There are four or five international lawsuits from Britain, Canada and Mexico. Every time you go to court, you will undoubtedly lose. What puzzles Xiong most is that Canada's anti-dumping case has only been opened once from prosecution to judgment. The British lawsuit was prepared for seven or eight months, three or four lawyers were hired, and more than $3 million in legal fees were spent. In the end, it was not clear. The reason for the verdict is very simple, that is, you are the product of the planned economy, and that is to resolutely crack down on you. Because China's bicycle exports account for 70% to 80% of the country's exports.
At that time, anti-dumping was a huge problem in the process of China's reform and opening up. In Shenzhen at that time, almost no one could understand it. Showing bears also increased their knowledge in this storm. A foreign lawyer gave Xiong a thumbs-up after the court: "Mr. Shi, although you lost, you have never seen any country or individual make this lawsuit as beautiful as you!" "
65438-0999 The Ministry of Foreign Trade and Economic Cooperation of China awarded Mr. Zhan Xiong the honor of "Advanced Anti-dumping Individual" in recognition of Zhan Xiong's outstanding contribution in the anti-dumping process.
At the end of 1999, the exhibition bear quietly "evacuated" this hot land for which he spent 17 years. However, he never regretted it. "Reform will pay a price. No matter who pays, as long as it can get today's success, it is a contribution, and I am willing. "
Return to society
Over the past decade or so, China Group has won many honors while developing rapidly: the first place in the 4th Top Ten Joint Venture (participating in the selection for the first time), the second place in the 5th Top Ten Joint Venture, the second place in the 200 industrial enterprises (sales) of the national light industry system, the 100 largest mechanical industrial enterprises in China, and the 65,438 largest industrial enterprises in China. The credit rating of this enterprise is AAA. General Manager Zhan Xiong was elected as a member of the Eighth China People's Political Consultative Conference in Hong Kong, a member of the Standing Committee of the All-China Federation of Industry and Commerce, a member of the Standing Committee of the Shenzhen Municipal Political Consultative Conference, and the first batch of honorary citizens in Shenzhen.
Over the past ten years, "China" Group has welcomed the heads of nearly 30 countries and diplomatic envoys in China to visit the factory. 1992 sir Larry, vice president of the world bank, wrote an inscription happily after visiting China No.2 factory: you have set up such a modern factory with beautiful environment and advanced equipment so efficiently and quickly ..... which makes me see the hope of investment. After the listing of "China" shares, the World Bank purchased 3.5 million China B shares through foreign investors.
1994 September 16, in the Hebei Hall of the Great Hall of the People, Li Ruihuan, then Chairman of The Politburo Standing Committee (PSC) and Chinese People's Political Consultative Conference of the Communist Party of China, held a Hong Kong guest's hand tightly. The visitor is in his early fifties and gentle. Li Ruihuan's opening remarks made the guests feel warm. "Thank you for doing a good job to support domestic education. I hope that you will achieve better results in the future, earn more money, do more good deeds, create more experience, and guide and influence everyone to move in the right direction. "
Just a week ago, this Hong Kong guest, on behalf of Shenzhen China Bicycle Group Company, handed a cheque of RMB100000 to the head of the State Education Commission to set up the China Education Foundation, which was mainly used to support the development of basic education in China.
He's Mr. Bear.
In fact, it's not just what bears do, which makes everyone talk about it. "China" Group has become the crown of the bicycle kingdom in the world, and naturally it has become the "king of bicycles in China", but it has not forgotten to give a deep return to the motherland. Therefore, for a long time, Mr. Zhan Xiong has paid more attention to the development of various social undertakings in China, especially education and sports. After the floods in East China 1993 and South China 1994, Zhan Xiong donated1700,000 yuan twice to help the victims save themselves, resume production and rebuild their homes.
In order to support Beijing's bid to host the Olympic Games, he actively supported the proposal of the General Office of the Group, and with the participation of workers, farmers, businessmen, scholars, soldiers and teachers, he launched a bicycle trip to the motherland in China.
In July, 1994, invested100000 yuan to set up the "China Education" basic education incentive fund to revitalize the basic education in Chinese mainland, and invested100000 yuan to set up a number of primary and secondary schools across the country.
In preparation for the China Olympic Games, a total of 5 million yuan was invested in five years to form a national mountain cycling team in cooperation with the State Sports Commission; Donated RMB 654.38+500,000 to support the publication of China Sports, a publication of the Chinese Olympic Committee.
"China" Group has invested heavily in supporting education and sports, which is not only a concern for education, but also a concentrated expression of Xiong's thought of "serving the country through industry". Xiong Monitor said with emotion: "We will, through our own efforts, drive enterprise groups to do their part to improve the national quality and national strength. Only on the basis of improving the quality of the people can the country develop healthily, which is the obligation and responsibility of our enterprise. Doing something for the motherland is glorious and proud, and it is also a kind of comfort and happiness. An entrepreneur is not only a boss, but also a responsible and enterprising person ... "