Deep practice after analyzing TikTok live marketing

Has been continuously updated in Zhihu over 200,000 words of dry goods. Now there are super a running community, 400,000 words of Tk nanny level operation e-book and various tools e-book, from front-end attraction to back-end attraction to cash, covering Tk from 0 to 1 to 100 practical experience as well as a variety of resources. The original intention is to continuously output dry goods to friends in need, hoping that we will step on the pit less. The following is all blood dry goods (the full text is long, it is recommended to like + collection, and then slowly read) If you want to know more dry goods, you can pay attention to the old A Zhihu number. If you are also interested in Tk, you can leave a message below (tk) to send you an installation tutorial, as well as introductory information want to bring goods on TK, then shoot a good video to bring goods is crucial! Users have to be interested in your product from your video, this video can be considered a qualified video! That being the case, how do you shoot a good take-home video on TK with great take-home ability? The short video platform TK has more than 3 billion downloads worldwide and more than 1.2 billion monthly users! Users cover more than 150 countries around the world. According to U.S. media reports TK traffic is the world's first, and the momentum of this rapid growth has not yet reached its peak! Cross-border merchants targeting the TK platform is ready to enter, but how to create a video to do marketing has become the most difficult problem for merchants to solve! This threshold has blocked the pace of many cross-border merchants wanting to enter the TK. In fact, in TK to create video with goods do not need too much professional equipment and skills. The old A spent a lot of time to organize the idea of creating a video with goods, only with a cell phone can be operated, you can code to collect! First, what kind of video with goods ability is stronger? Obviously, the ability to highlight the product features of the video in the TK bandwagon ability is stronger, the domestic bandwagon video style is more inclined to soft advertising, but TK prefers simple and crude, directly highlighting the product of a selling point of marketing advertising, how to do it? Seize the five requirements: 1, eye-catching power: short video short time to stimulate the interest of the audience 2, the amount of information: the output of the product enough information (effect + product + pain points) 3, the sense of exchange: and the audience to produce interactive dialogue sense 4, internalization force: so that the audience to accept the short video product information 5, the power of identity: point of view and trigger the corresponding behavior, resulting in the impulse to consume cross-border merchants want to improve the conversion effect of short video, you can from this Five aspects one by one to break. TK platform specifically, accounting for 64% of young users to make its short video features more extreme - shorter, more dazzling and exaggerated use of special effects, more exciting music. "Golden 6 seconds principle" If your video does not attract the user's eyes, it is impossible for users to generate the behavior of liking, commenting, forwarding, and even buying products. Therefore, sellers in the creation of short videos not only to enhance the attractiveness of the content to the audience, but also in the form of TK platform characteristics, so that the material "TK". Second, the TK with goods video how to shoot? TK with goods on the video to encourage the shooting of product-related content, focusing on highlighting their product features and functionality, or other interesting play. 1, planning video script 5 requirements 2, refining the product selling points of cross-border merchants in general are physical goods, then the video content should be to the goods as the core, our goal is to do the video with the core of the product to attract potential consumers interested in products. 3, the composition of the product is not only to enhance the attractiveness of the content for the audience, but also need to formally fit the TK platform features, so that the material "TK". 3, conceptualization of the product required scene - lens script can let the team all together to write, to a brainstorming session, based on the product itself to produce more creative ideas, and finally the implementation of the optimal, creative features of the lens can be created as an account of an IP memory, increase the audience's memory of the product. 4, product copywriting planning before the Mentioned the "golden 6 seconds principle, respectively, the first 3s and the last 3s of the golden time. Short video to attract consumers in 3s in order to let him continue to watch, in addition to the visual stimulation to consumers. Can also work on the video copywriting, the following old A summarizes the title of the 5 categories to create explosive copywriting. Questioning style: according to the content, ask the audience questions to trigger comments (for example: do you like to do manicure?) Questioning style: put forward the correct but controversial point of view, and use the video to make a reasonable explanation (e.g.: you don't like to do manicure?). Nail art can make our fingers long and nice .......) ***Marking style: Say what the audience wants to say but hasn't (e.g.: The prettier the manicure, the more expensive it is .....) Numerical: be concise and trigger the audience's curiosity. (e.g. I like the last one of these 10 types of nails the most.) Golden sentence: Golden sentences are generally grounded and interesting language, associated with the product brand or personal attributes, and have the attribute of "broadcasting", which can trigger the audience to consciously repeat, imitation, fermentation, and dissemination. (e.g.: does the chain manicure affect the digging of ears?) 5, think about the right background music background music must fit the video content. Daily sellers can brush more TK videos, collect interesting music, understand the interests and preferences of local consumers, and target the use. Background music itself is also a video filter, used well, the content directly on the hot. 6, lock the benchmark account lock the benchmark account, more observation and research on the benchmark account bursting into flames of the video, you will be able to cultivate a sense of play in areas related to your product. (1) the content of the target user population - clothing style - fire video - fire video # topic (one by one to search, you search for the vertical account to focus on. These are the accounts you want to benchmark.) Do clothing, then you have to analyze what he does is men's or women's clothing he is targeting what kind of people, clothing style is how. The second thing you want to benchmark is his selection. After you have found a popular topic, if you have a different point of view. Can't you have a deeper understanding or a better case than him. What about these popular works can at least show that this topic has been recognized by the public, he certainly has the potential to be popular. (2) the form of the standard title - text layout cover - shooting scenes - the operation of the camera transitions - editing Rhythm - background music (this is not plagiarism ha) imitation is the best learning, learning can be divided into two steps to learn and study. First of all, you have to learn, learning is imitation. If you can't even imitate the standard account, how to talk about beyond it? To go beyond you also need to innovate, to do differentiation to create and the standard account is not the same as the memory point. Third, the opening of TKshop store with goods account verticality is done, the fans are also accurate docking, then you can open the TKshop store began to carry goods! The old A team can open TKshop UK small store on behalf of (a) What is TKShop?TKShop contains a shopping cart function, with the same domestic a sound, sellers can directly in the short video and live inserted in the commodity link. In addition, TKShop also has background management functions, you can directly set up product shelves, order tracking, etc. There is also a point that comes with an affiliate marketing portal, sellers can set up marketing methods and find redditors to distribute with goods (redditors withdraw cash when TK only charges 2% handling fee). (B) TK UK small store threshold 1, to have the qualification of mainland China or Hong Kong, China companies need to provide their own valid business license (currently limited to the qualification of mainland China), to provide the legal person's passport / ID card front and back photos must be consistent with the business license on the legal person's information. (A business license can register 5 stores) 2, have the mainstream cross-border e-commerce experience in Europe and the United States (such as Amazon/EbaylAliexpress/Wish and DSR>4.5), canceled the previous GMV requirements, but excluded the independent station users (I do not know whether the back of whether it will be reopened); 3, there are TK UK account subsequent to the opening of the other regions will accept the Relevant regional accounts, the requirements TK account has published at least 5 short video content, there are a total of 100 likes, and the account is not illegal. 4, apply for TKshop UK small store required key information old A remind all cross-border merchants currently applying for a small store in the United Kingdom is self-registration rather than open registration, there is still an audit, there are two key information that we have to prepare in advance, to avoid failure to register! The old A team can also be registered as an agent of the UK small store, there is a need to leave me a message main e-commerce store screenshots: Amazon, eaby, wish, speed sell pass store background screenshots, store DSR recommended 4.5 or 95%, the main body of the registration is recommended to mention the name of the company and the unified social credit code. You say I do not have these platforms how to do?shopfiy independent station is also an alternative way, need to provide shopify store background screenshots, and ensure that the application email and store background consistent.TK UK account account belongs to the United Kingdom, to meet the age of 18 years old, and released 5 videos and get 100 likes 5, the UK small store registration link link: /account/welcome ( (1) fill in the basic mailbox and cell phone information (2) in the next page, select the continental theme, and then select "general stationing" (3) to submit the main store related screenshots and links (4) shopify store need to "submit more information" only Shopify store has this item, fill out the Questionnaire, looked at the focus of the United Kingdom is the store background belonging to the screenshot, as well as whether the brand, overseas warehouses, live and short video capabilities, but these are not necessarily a requirement, we try to fill in the good. (5) verify and bind the TK account note that this account will be used as the main TK store account (the benefit is that the small store backstage on the shelf of the goods, will be automatically synchronized to the account window, save one by one manual point). And need to be a local account in the UK, otherwise the following tips will appear: Tip: To ensure that the account is registered out of the UK local account, it is recommended to register when inserting the UK overseas card in the / search for the account, if the display for the United Kingdom, it is the UK account validation through, will be given to the specified TK account under a verification code in the inbox. 6, the company's qualification certification 7, the legal person's qualification certification 8, the store to take the name, select the Three main categories of the current scope of operation of the store will not be limited to these three categories, but it is safe to choose your most advantageous category check the first warehouse can be free to choose the mainland warehouse or Hong Kong warehouse, the two warehouses can not choose the same 9, audit all filled out, you can submit to wait for the audit. Audit through you can open the Union with goods, your goods to hang up to let the red man to you with goods ~ four, TK source channels cross-border merchants have their own source channels, but there are some newcomers just into the line do not know where to find sources, the old A carefully talk about this part, you can also click on the link below to view the old A team source channels. (A) to find the peer store selection sometimes we do not know what to sell, but do not know what to sell, so find the peer store "open eyes" is very necessary. After finding a peer store, you can add /collections/all?sortby=best-sellng to the domain name to see this peer hot products so what kind of way to find peer stores? 1, google search search command: site:myshopify.com + keywords. Regardless of what the domain name of the peer store display, all shopify store there is a domain name is /xxx.myshopify.com, so by this way you can find a lot of peer store.2, independent station monitoring site shopistores.com/xpareto.com/shopify.xuggest.com/ focus on the Under the last, compared to the other two, there are store seo traffic data indicators, based on this indicator can be found in the country to do explosive stores. The biggest feature of the pop-up store is that generally do not do SEO as well as no brand, completely dependent on advertising to promote the store product development. 3, shopifyapps reviews to find the store some expensive apps, if there are stores in use, to prove that his store is earning money. So you can search for some expensive, or popular apps keywords, such as plus purchase upsell, find the store name in the apps comments, go to google and search for the store website, and then go to the store to select products. (B) e-commerce platform selection since TK's is an overseas short video platform, then its target consumer population and Amazon, Sizzling Pass and other platforms for the same users, so the next we take Amazon as an example, to carry out a selection through the Amazon platform (this is a piece of cake for Amazon sellers, but it is still a little bit difficult for TK players). First of all, open the search for their corresponding target keywords (if you are familiar with Amazon, it is best to use junglescout, AMZTracker and other tools), delete the top one hundred sellers (this number is determined by yourself), respectively, to record their display position, sales data, reviews, etc., and then pick out thirty sellers with similar price positioning to their own projected price, analyze and predict the Each store's traffic source (free traffic, paid traffic, station traffic), according to different store operation style and the estimated single rate of each store's strengths and weaknesses (keyword layout, pictures, copywriting, etc.). Then form a detailed product selection data report, so that a series of operations down, for their own want to sell the field of series of products in the Amazon market sales should have a general understanding, and then determine the product after searching for the product keywords directly in the Amazon, Ssangtong, wish and other platforms to find a large number of sellers, and directly utilize their listing material to form their own video! Material can be, landing page can also copy the corresponding seller landing page (even comments can be intercepted real positive feedback on our landing page comments). (C) facebook selection of products on Facebook burst on the product, put TK on the probability can also burst. 1, the system ads recommended usually brush, more ads, so that the fb mark you, the late automatic newest recommended ads to you. 2, ads keyword search fb cast ads, call for the purchase of keywords is almost the same, by searching for these words, you can find a lot of ads, and then go to the 3, adspy advertising monitoring tool.adspy.com, this should be every fb cast hand must have. You can see all the ads that shopify stores put on fb. In addition, through this advertisement can enter the advertiser store, and can look at their store's hot products, to expand our selection of products library.4, youtube channel BestBuyExpress: regularly update some hot or more novelty products BestKitchenGadgets are basically kitchen supplies ChopBusters: will release some of the Amazon tools products LittleTikes: toys channel Top10Zone: covering more content, 3C outdoor kitchen sports have, are some very hot products Well, today we share here, want to know more about TK cross-border knowledge, pay attention to the old A Zhihu number, the next issue will bring you more dry goods. The above is the old A organized about the TK powder operation practical dry goods! After reading and clicking a like, Tk has money to earn! Welcome to pay attention to the previous dry goods: Lao A take you to play TikTok: cross-border merchants in the end how to layout TikTok?Lao A take you to play TikTok: TikTokShop Southeast Asia store practice points - cross-border e-commerce Lao A take you to play TikTok: cross-border e-commerce sellers: how the traditional enterprises through the overseas version of the TikTok seafaring cash? Old A take you to play TikTok: How to do TikTok UK cross-border small store in 2022? Super full operation guide to take you to play! The old A take you to play Tk: cross-border sellers how tk tags, quickly find popular goods! What are the methods?Tk algorithm big reveal! How to apply! Tk creator earnings open and withdraw cash, nanny tutorials, less a step are not! Tk play all know! Tk cross-border e-commerce chapter - off-site diversion know a lot! Old A take you to play tk: T UK small store code can still apply? The first time I saw this, it was a very good idea to get a good deal. The old A take you to play tk: Tk UK small store open, cross-border e-commerce into the game is not too late! TkUK UK station open investment, commission as long as 5%, Amazon UK station sellers "red eyes"! Tk Overseas Jitterbug Creator Fund opening and cash nanny tutorial - white 0 basic overseas earn dollars novice for Tk independent station shopify e-commerce with goods, 10 must-know issues!