As an enterprise operating medical devices, we must first make clear whether it is mainly online sales or offline sales. Online sales are mainly online shopping malls, and offline sales are physical stores (some equipment needs to be provided for customers to experience). Making posters is a start.
Choose a good publicity target.
Medical devices need to plan activities for specific objects. For example, in a certain community, it is necessary to find out which age groups are the majority and who the medical equipment operated by the enterprise is mainly helpful to, and then do some activities to inform the customer groups, and hold public health knowledge lectures regularly at a certain time to achieve the publicity effect.
Select the address for publicity.
For offline promotion, we should choose places with high traffic, such as attending exhibitions held in some cities, or the best geographical location such as residential areas and markets, and use the effect of traffic to promote product brands.
Do a good job in employee training.
As the saying goes, people are the best resource. It is also a good way for enterprises to conduct targeted training for employees, plan some publicity and reward activities, and encourage employees to use personal network resources to promote their products.
Online publicity.
Online publicity is mainly based on corporate websites. You can incorporate your own website into some large-scale Internet, design your own posters, and combine some current activities, such as the promotion of New Year's Day, Double Eleven, and specific holidays, increase publicity and increase popularity and sales.
Wechat official account.
Now the publicity effect of WeChat official account is also good. Enterprises can build an official WeChat account for medical devices to attract fans. Generally speaking, fans are potential customers. Pay a little more, stick to it, and you will get something.
In short, the promotion of medical equipment is a long-term process. If it is a well-known brand, the effect will be much faster, but if it is a new brand of the enterprise itself, then it is necessary to take a long-term view, and the input and output are directly proportional.