China's Most Influential Financial Newspapers

There are now more than 170 professional financial newspapers in China, with the Economic Daily representing one of them that appeared in the 1980s. In recent years, the momentum of development has significantly weakened, and the competitiveness and influence of these newspapers have greatly diminished, despite their strong credibility. It is worth mentioning that at the beginning of this century, a number of mainstream financial newspapers have sprung up, the most famous of which are China Business News, 21st Century Business Herald, Economic Observer, China Economic Times, and China Business News. China Business News is characterized by practicality; 21st Century Business Herald is characterized by journalism, while Economic Observer is known for its in-depth reporting, China Economic Times has a strong academic atmosphere, and China Business News integrates a variety of media resources to challenge the three weekly newspapers as a daily newspaper in terms of newsworthiness and information content.

China News Research Center previously released the influence of domestic newspapers and magazines, credibility survey report, in the national economic newspapers: "Economic Daily" for the strongest credibility; "21st Century Business Herald" for the most influential; "Economic Observer" for the most growing newspaper; "China Business News" market-oriented operation experience is better than others, the content positioning of the practicality of other newspapers; "the first" cross-regional, cross-media, "Financial Daily" cross-regional, cross-media, "the first", "the first", "the first", "the first", "the first", "the first", "the first". China Business News is more experienced in market-oriented operation than other newspapers; and the First Financial Daily is the most successful in cross-region and cross-media operation.

Successful media need to accurately analyze the number and purchasing power of the audience, the degree of satisfaction of the audience's information needs, and the occupation of the target market. Each of these media has its own strengths in business and operations, and the expansion of their influence in the highly competitive domestic financial newspaper market is closely related to their clear audience orientation.