Looking back at the history of global TV development, the display technology is constantly changing. From the color CRT to LCD flat panel to today's Mini LED, OLED, laser and other technologies are emerging, blossoming, display technology development is getting faster and faster, a certain point of view, the history of the development of television is actually the history of the progress of display technology. So, who can ride the wind in the torrent of display technology history and lead or even change the direction of global color TV display technology development? The answer seems to be gradually revealed.
Mini LED is the first to compete with Japan and South Korea, opening the journey of domestic self-developed display technology
In the first half of this year, the domestic color TV market due to the price increase of LCD panels, chip shortages, and the demand for sluggish and channel transformation under the superposition of multiple factors, so that the overall sales of color TV continued to decline. AVC data shows that in the first half of 2021, China's color TV market accumulated sales of 17.81 million units, a year-on-year decline of 14.7%, suffered a "Waterloo". However, under the unfavorable situation of the overall color TV market, high-end large-screen and other quality products continue to rise. Compared with the same period last year, China's color TV market in the first half of this year continued to grow in the market share of TVs above 65 inches, and it is expected that the market share of 65+ products will reach 34.5% in 2021, an increase of 9.5% year-on-year. In particular, the 85-inch, 100-inch and other super-large size market is growing faster, and large-screen has become the main theme of today's color TV market, which has a very broad space for upward mobility.
The core of the high-end large-screen market competition is the display technology. As we all know, for a long time, the Japanese and Korean brands with developed display technologies and panels have been occupying the absolute advantage of the market, while our country has been in a state of catching up. After years of catching up, our country in display technology and panel manufacturers and Japan and South Korea's gap is getting smaller and smaller. However, nowadays, as OLED TV continues to eat high-end LCD TV market share, and OLED screen market is basically monopolized by Samsung, LG, Chinese companies urgently need to find breakthroughs to cope with market changes. In this context, TCL as the representative of Chinese color TV enterprises, determined to break the Japanese and South Korean giants blockade line, through independent research and development innovation, the establishment of Chinese enterprises as the dominant Mini-LED display path, the first time in the display field to show the technology to compete with Japanese and South Korean enterprises, for the current plight of LCD to bring a new starting point.
OLED is the first choice for high-end large-screen color TVs, and Mini LED technology is the first choice
Nowadays, Mini LED, OLED, laser, and other various display technologies are coming in like a flood, which is overwhelming for ordinary consumers. From a technical point of view, who is the first choice for high-end large-screen TVs, and thus can dominate the future technical direction of high-end large-screen color TVs?
First of all, OLED, compared to the traditional LCD screen, OLED has the natural advantages of organic self-illumination, no backlight plate, thinner and lighter, and the material is flexible and bendable, the color display and viewing angle are more advantageous than ordinary LCD. However, the shortcomings of the OLED screen is also very obvious, due to the three light-emitting units of different materials, so each color of the pixel life is different, which is the shortest life is blue, which is the source of OLED frequently "burn screen". So for the user, even if the OLED screen display effect is better, but the stability is not high, short life is always hard, and it is this aspect of the hard, leading to OLED in the large screen yield is difficult to break through, and the high cost of manufacturing, which greatly restricts the development of OLED large-screen TV.
Then say laser display, laser display technology using laser beam transmission screen, with a wide color gamut, long life, high efficiency, low power consumption, energy saving and environmental protection advantages. In addition, "big" is one of the many advantages of laser TV, compared to the traditional 50-inch LCD TV, laser TV size is usually up to 100 inches +, and 100-inch laser TV total display area is 50 inches of the traditional LCD TV screen 4 times, greatly improving the viewing experience. However, laser display also exists in low brightness, poor color, accidental eye injury, resolution of only 2K and other fatal defects, and it is because of these defects, laser display is more used in business, education and other scenarios, the future of the home market is not optimistic.
In fact, the picture quality effect can be comparable to OLED, or even better, quality and stability of the display technology when the current hot Mini LED backlighting technology. Mini LED can be understood as a comprehensive upgrade version of the LCD, is a grain size of 100 microns or so of the LED chip array as the LCD display backlight technology, and the use of partial Dimming design, so that it has the advantages of adjustable regional brightness, high color rendering and higher contrast, and can achieve 8K display effect, to achieve ultra-high contrast and fine dynamic distribution, and effectively reduce the problem of screen screen image drag.Mini LED in brightness, color gamut, to achieve ultra-large size, ultra-high resolution and the cost of OLED, laser display have advantages.
In addition to bringing consumers the same visual enjoyment as OLED, Mini LED is satisfactory in terms of product energy consumption and lifetime performance. Burning screen, residual shadow is the biggest disadvantage of OLED, and Mini LED due to its own technical characteristics can be achieved without burning screen without residual shadow, while it also has a laser TV does not have a higher brightness, better color, not hurt the eyes and clearer and other advantages. From a technical analysis point of view, Mini LED is the best choice for 65 inches and above size large screen, while OLED is more suitable for small and medium-sized color TV.
TCL first layout Mini LED, turning over a new chapter of high-end large-screen display
In the field of Mini LED technology, China's leading color TV company TCL has the most right to speak, which is the earliest to carry out the research and development of Mini LED technology and the first to realize the mass production of Mini LED TV enterprises. As early as 2017, TCL launched the research and development of Mini LED technology; when major enterprises are still immersed in OLED and QLED technology wars, TCL took the lead in launching the world's first Mini LED TV in 2018; and in 2019, it launched the first Mini LED 8K smart screen and realized mass production. So far, TCL has a super-powerful lineup of Mini LED backlit TVs such as C12, X12, X10, 6 series, R63, etc., covering a multi-price product line from high-end flagship to affordable level, occupying more than 90% of the global market sales, and becoming an uncompromising leader in the Mini LED TV market.
Now equipped with OD Zero technology TCL flagship X12 model mass production listed, through the use of full-screen brightness fine control technology, full color reproduction technology and other image quality engine, the first time to achieve the TV backlight and the screen between the "zero distance", which is not only a manifestation of the technical strength, but also let the Mini LED TV has a TCL through the formation of LED joint venture, SMT strategic cooperation, Driver joint development, Module self-developed technology intelligent manufacturing, to achieve the layout of the entire industrial chain of Mini LED, has opened the Mini LED global layout, within three years is expected to achieve the Mini LED annual production capacity of 10 million units.
Some industry insiders believe that 8000 yuan + ultra-high-end color TV market is almost always the main color TV manufacturers want to "break through" the region. And now TCL with Mini LED technology has taken the lead in breaking the high-end large-screen display technology deadlock, to determine the super large-screen strategy: the next three years, TCL super large-screen TV to account for more than 3% of total sales! Through the TCL Smart Screen X12 new products will continue to lead the high-end large screen market trend, open the world's high-end large screen display technology field new revolution.
Nowadays, various display technologies in the color TV industry are constantly developing and alternating, and there is an urgent need for new technologies with dominant capabilities to change the color TV display industry. The strength of China's technology giants should not be underestimated, in which TCL, through independent research and development innovation, broke the dominant position of Japan and South Korea's display technology for a long time, and won in one fell swoop with Mini LED, so that Japanese and South Korean enterprises have become the followers of the path of the display technology. Under the leadership of TCL, China's commitment to Mini LED industry chain of high-tech brands will also develop rapidly, China's Mini LED industry is growing, thick and thin, and gradually lead the global display and high-end large screen competition to a new track!