Direct superiors: the company's general manager
Direct subordinates: regional sales manager, marketing manager
Participation in meetings: the annual work conference, marketing work conference, marketing work review and recognition of the meeting, the company listed. New product development seminar
Major responsibilities:
1) market analysis;
1. market change analysis
2. market share survey
3. competitive environment analysis
4. success or failure reason analysis
2) development of sales targets
1. development of the product mix plan
2. development of the sales mix plan 3. development of the sales mix plan4. development of the sales mix plan
5. development of the sales mix plan 6. development of the sales mix plan7.
2. Develop a sales mix plan
3. Develop a sales target plan
4. Develop a pricing policy
5. Develop a contingency plan for seasonal and competitive changes
6. Develop a cost plan
3) Decide on the sales strategy
1. Sales channel strategy
2. Segmentation strategy
3. Advertising and promotion strategy
4. Distributor support strategy
4) Organizational actions
1. Allocate sales targets for each region
2. Organize and distribute advertising and promotion campaigns
3. Motivate the sales staff
4. Evaluate and review the ability of subordinates to perform their duties
5. Appoint and supervise the sales staff. p>
5. Appointment and dismissal of sales and marketing managers and assignment of duties
6. Internal communication and rationalization of production plans
7. Summary and analysis of sales data
8. Measurement of workload in each region
5. Benefit planning and fund management
1. Management of payment collection
2. Allocation and dispatch of sales funds
3.
3. Analysis of operating efficiency
4. Budget control
5. Capital risk
6. Credit control
6) Propose market development
Marketing director's scope of work and authority
1. Audit and compilation of subordinate departments of the work plan
2. Formulation of sales plans and market analysis report to the company for discussion and approval
2. Developing sales plans and market analysis reports and submitting them to the company for discussion and approval
3. Allocating sales tasks
4. Dispatching sales funds
5. Reviewing and signing contracts with provincial customers
6. Examining the efficiency of the subordinate departments
7. Arranging for the deployment of the heads of the subordinate departments
8. Paying visits to the important customers
9. Inspect the working status of subordinate departments
10. analyze and rationalize the organizational structure of the department
11. prepare the department's economic benefit and profit and loss analysis
12. review the rules and regulations of the subordinate departments
13. organize training for the heads of the departments
14. organize and hold the seminar on marketing work
15. approve the use of unplanned funds
16. approve the use of unplanned funds
18. approve the use of unplanned funds
19. Approving the use of unplanned funds
16. Supervising and reviewing the management of the company's assets and the management of sub-depots in the subordinate departments
17. organizing meetings to review and commend the work of the marketing industry
18. dealing with customer disputes
19. coordinating the work of the departments of the same level
20. reviewing the expenses of the subordinate departments
21. evaluating the cost of sales
22. Examining the cost of sales
22. Reviewing the advertising and promotional activities
23. Managing the files of key customers
24. Being responsible for each sales area
25. Approving the distribution plan of advertising and promotions
26.