1, market positioning: German black bandage is positioned as a high-end product in the market, paying attention to quality and technology, and the price is higher. China's black bandage is positioned as a mid-range product in the market, and its price is lower.
2. Production cost: The production cost in Germany is relatively high, including raw material cost, labor cost and equipment cost. These costs will directly affect the pricing of products.
3. Brand premium: German black bandage enjoys a high brand awareness and reputation in China market, and manufacturers can raise product prices through brand premium.