Hello, glad to answer your question-
What are the supplies for the elderly?
Answer:
The Ministry of Industry and Information Technology (MIIT) is publicly soliciting opinions on the "Guidance Opinions on Promoting the Development of the Elderly Goods Industry", which proposes that the overall scale of the elderly goods industry will exceed 5 trillion yuan by 2025. The guidance pointed out that the geriatrics industry is a manufacturing industry that takes the elderly as its service object and provides food, drugs and devices, health management products, clothing and apparel, daily living appliances, electronic and electrical appliances and other products according to the physiological characteristics and life needs of the elderly, which is an important part of the aging industry.
So, the elderly products can generally be broadly categorized into basic living supplies, home care products, medical instruments, massage equipment, digital products, household appliances, skin care products, furniture and home textiles and so on.
What are some examples of supplies for the elderly:
Convenient living categories: magnifying glasses, presbyopia, needle threader, denture cleaner, timed reminder of the pill box, fast hair drying, convenient miscellaneous items, senior wigs.
Leisure Exercise: Sword practice, dancing and fan, practice fan, fitness ball, nunchaku, fast board, fishing supplies, gate ball.
Massager: natural wood massager, electric massager.
Auxiliary treatment: rheumatism, neck pain, lumbar sprain, insomnia.
Crutches: multi-legged crutches, telescopic crutches, folding crutches, Tibetan sword crutches, wooden crutches.
Senior care: bidet, bedwetting supplies, hearing aids.
The products for the elderly should be in line with the consumption characteristics of the elderly, firstly, the price should be reasonable and affordable, and secondly, the quality should be reliable, safe, good and durable.
Elderly products to meet the "old" demand, the current demand for supplies for the elderly what
China's population of 60 years old and above has exceeded 250 million, stepped into a veritable aging society. With the increasing size of the elderly group, the average life expectancy of the population to extend the quality of life of the elderly to improve the quality of life of the majority of elderly people on the rigid demand for supplies and services for the elderly continues to expand.
The current problems in the market for supplies for the elderly are:
The lack of supplies for the elderly, less variety of goods, fewer styles, and the characteristics of services for the elderly is not distinctive, basically do not open counters. There is to buy things for the elderly can only be a supermarket to turn, sometimes run a lot of places, but also can not buy the phenomenon of suitable supplies for the elderly.
While in the past three years, the number of elderly applicable goods to an average annual growth rate of 39%, the elderly shopping for goods also have brand awareness, but compared with young people, the elderly applicable brand is very limited, and the distribution of categories presents a more serious imbalance. Older people living in high demand categories, such as medicine and health care, household daily use, food and beverage, personal care and other commodities are still relatively small.
What are the current new needs of the elderly supplies:
Due to the changes in the human body function, the elderly supplies also have new needs. People to old age, the body undergoes great changes, some elderly people need a special socks for the elderly to wear, socks without elastic band, do not strangle the leg. There are also the elderly in the physical appearance of fat accumulation, cadre obesity, waist and abdomen prominent sagging, thick arms and other characteristics, fear of cold, fear of cold, fear of pain, the elderly in the choice of clothing on the requirements of loose, large size, sports and leisure, thickening class of clothing. There are also some wheelchair-bound, bedridden elderly clothing has unique needs.
The rich social life of the elderly also need new supplies for the elderly. With the increase in income of the elderly, the concept of consumption is updated, the expansion of the social circle, the elderly may participate in parties, the senior university, square dancing, KTV singing, travel, the elderly also need to buy cosmetics, a variety of beautiful dresses, casual wear, pants, bright tweed coats and so on to match, to enhance self-confidence. In addition, to participate in their children's wedding or anniversary, the sense of ceremony is an important reason for them to buy high-value clothing. There is also compensatory consumption, where they aspire to be compensated for the consumer needs and desires they failed to realize when they were young. For example, in beauty salon, dressing, nutritious food, fitness and entertainment, traveling and tourism. In many areas with high levels of economic development, the "wedding photo" craze is a typical example of compensatory consumption.
In short, the new era of the elderly on the demand for senior products in the continuous improvement, I hope that our society will give the elderly will produce more and better meet the needs of the elderly elderly products.