Political film
Political films often discuss a phenomenon, a viewpoint and a hot spot in the political, economic, military and cultural fields, many of which are major themes, and often record important events, people or major festivals.
Political commentary films have clear views and opinions, which are concentrated in the first complete explanation, and the pictures are mostly the image display of the corresponding content. In this kind of film, the role of explanation is more important than the language of the picture, and explanation is dominant. As long as it is a discussion, it forms the interpretation style of "argumentative essay".
The commentary is solemn, heavy and competent, combining political theory with documentary and integrating philosophy and passion. When watching such programs, the audience pays more attention to language than images. Without explanation, the picture appears chaotic. When explaining such programs, don't suppress your voice and feelings, and don't be afraid to pretend to be the host. Some political feature films need relatively plain, soothing and objective explanations because of their special styles, and they need to be grasped flexibly in concrete practice.
(2) Character movies
Character films often take representative or characteristic people from all walks of life as the object of reflection to express a theme and an idea. In people's movies, commentary and pictures are mostly complementary-commentary shows the inner activities of the people or their experiences, backgrounds, events and so on. And the picture shows the characters, their activities, working environment and interpersonal relationships intuitively.
The explanation of character films is generally narrative, with extremely natural and smooth expression and cordial, natural and gentle language.
The expression forms of character films are more flexible and diverse. Some characters appear in the first person; There are also the first person and the third person appearing alternately, when it is the narrator and when it is the dialogue of the characters themselves; There are also some forms of dialogue; There are also male broadcasters and female broadcasters.
The narrator is not only the narrator, but also the spokesman of the characters in the program. Therefore, on the one hand, the narrator should grasp the angle of his own interpretation and enter the field of vision of the characters to speak; On the other hand, the narrator should turn the narrator's heart into the hero's mentality, speak it in his tone, and show his inner feelings, which makes people sound kind and natural.
(3) Style movies
The commentary of amorous feelings films often shows the local customs, places of interest or beautiful scenery of a certain area, so as to meet people's needs of curiosity, appreciation and broadening their horizons, which is both ornamental and informative.
Style films mainly show the picture language of the scenery, and most of them are in an auxiliary position. Some people call the performance style of amorous feelings films "descriptive", that is, many times it is mainly about description and things. Its language is kind, sweet, soft, sincere, interesting, soft and long, and its rhythm is light and slow. Interpretation language should be full of fun, full of fun, carefully described, accompanied by pictures and music, sincerely lyrical, reflecting sincere care and cherish for nature and biology, forming a seamless artistic conception beauty and overall harmonious poetic beauty.
(4) Science and education films
Science and education films include knowledge and education in science and technology, health, culture and sports, life and other fields.
This kind of feature films often clearly show all kinds of things that need to be explained and expressed and the truth that needs to be clarified. The pictures and explanations complement each other.
The explanation of science and education films is mainly explanation, so its expression mode is "explanation type"
(5) Other types
Television special topics, because of the synchronization of pictures, require the voice actors to fuse according to different scenes and control the speech speed. Control your emotions! It can't be like telling stories and broadcasting news.
Historical feature films require heavy history, but they are not simply recalling the past, but more about learning the spirit of the past and inspiring the people of the present! Awaken people's conscience! Therefore, the tone of the review part should not be too high, it should be stable and have a sense of memory. Of course, the previous analysis and understanding are the most important.
plan
Today, when the media enters the era of integration and TV programs are branded, as an independent art variety, how to improve itself in the increasingly critical eyes of the audience is a problem that has to be faced at present.
Feature film is not pure news, it does not require timeliness, but pursues historical, cultural and social values; It is compatible with some characteristics of news, but it is different from news in ontology. Its important function is to "highly respect and reveal facts, true and natural people and humanity" and it has tenacious artistic vitality.
Nowadays, feature films have begun to reject dull narration and long shots and pursue "visibility", "rhythm" and "story". This requires all-round three-dimensional planning and packaging of the topic.
Thematic planning must first carefully select materials. Feature films can cover a wide range, including conference topics, historical themes, people's livelihood reports and so on. The key to selecting a topic lies in its connotation value. The selection of materials should make the audience feel its profound ideological connotation and give the audience a psychological incision, so that they can actively participate in the film, produce emotional voices, realize spiritual interaction, and then leave with thinking.
Secondly, the planning should be adjusted from the production concept. Authenticity is the pursuit of feature films from beginning to end. Through the use and performance of documentary techniques, people can feel the true representation of characters, which is a manifestation of public consciousness, and its head-up and objectivity give the feature film appeal and vitality. Therefore, when filming, we should try to avoid subjective preaching and position the feature film from the perspective of audience psychology to show its civilian consciousness.
What needs to be clear is that the original intention of making feature films is not to impose a ready-made or subjective conclusion on the audience, but to let the audience actively think and intervene in the process of watching. Although everyone appreciates and thinks from different angles, the conclusion is obtained by the audience in an equal, dynamic and devoted state. There is no sign of coercion.
Therefore, when creating, we must pay attention to finding a correct orientation from the concept.
In the final analysis, the planning and packaging of feature films should seek a breakthrough from the way of creation. Marx once said: "Art comes from life and is higher than life." The feature films without planning and packaging are colorless and the raw materials are unremarkable. Television movies reject artificial fiction but do not deny the artistic expression of the creators, which requires editors to deeply tap the potential of television expression, integrate talent and audio-visual resources, and package them in all directions.
Feature film planning is first of all an intellectual input, and the premise of planning is accumulation. "Feature film planning is not just one or two ideas, but a collection of many points. It is like a wisdom line running through the program, which plays the role of an ideological engine in the program. Feature film planning is the support of theory to practice. Without the accumulation of relevant knowledge and life experience, and without understanding the characteristics and advantages of TV media, it is difficult to be competent. This requires that the producer of feature films should be a generalist, with high ideological and cultural quality, artistic aesthetic ability and be good at computer operation. Only in this way can we make bold attempts and innovations in the positioning, creativity and production of the program.
Secondly, the interview site is a place to dig up a lot of materials. The synchronization of sound and painting makes the feature film project have unparalleled charm, so we should try our best to record the original ecological site resources to highlight the sense of reality. For example, at the scene of a fire, noisy voices, crackling explosions and heartbreaking cries for help can fasten the heartstrings of the audience more than any means. Moreover, music is a highly visualized emotional symbol, and the use of musical language is an effective means to directly express artistic ideas. A vivid theme, if expressed in incisive words and set off by music, will be even more icing on the cake.
The use of historical materials and aerial photography is also a way to truly reproduce special programs. For example, in the post-production of interviewing historical figures, people can be put into historical films by means of picture-in-picture and so on, which shortens the time difference and makes the audience seem to have returned to the war years in full swing; When expressing the poor students' ideal pursuit, it seems dull to arrange only for them to study, but if geese are used to seek a freehand brushwork realm, it not only enriches the expressive force of the works, but also deepens and sublimates the theme, giving the audience room for imagination.
In addition, the powerful functional support of feature film production software also provides a broad creative space for film production. For example, the clever use of montage and the proper use of various stunts, filters, cartoons, charts, photos and subtitles make the film editing fine and beautiful.
In short, the planning and packaging of feature films is an infinitely broad space. After careful planning and packaging, the feature film is like a perfect sculpture, which is presented to the audience in three dimensions. However, it should also be noted that the planning and packaging of feature films exclude artificial fiction but do not deny the artistic expression of the creators. This artistic expression emphasizes truth and nature, pursues magnificence, but does not advocate strangeness; Require capacity and profundity, but refuse triviality and accumulation. It is different from movies, TV series and literature, but it reflects the real human nature and environment like a mirror.
Creative planning of feature films
One: seeking truth, that is, respecting facts and objective laws. For enterprises, the production of enterprises must follow objective laws-benefits come from understanding and grasping the objective laws. Only by constantly seeking truth from facts can enterprises ensure product quality. Only by carrying out research and production in the true scientific spirit can enterprises keep the tension of progress and keep a cool head while advancing with the times. This is the first criterion for enterprises to make corporate propaganda films, which is exaggerated and deliberately concealed. These corporate promotional videos that don't respect real-time will not bring good benefits to enterprises, and are not conducive to their long-term development; Film and television production companies should also follow the objective truth when making promotional videos of creative enterprises.
Two: to be excellent, that is, to reflect corporate values. Enterprise values are the final judgment of enterprise meaning, which is unanimously recognized by all or most members of the enterprise. Paying attention to profit is the need of enterprise's survival and development, but enterprises are an organic part of social system after all, and their business activities are realized in the relationship with government, customers, financial institutions, media and other social departments. Therefore, enterprises can not simply pursue their own interests, but rely on the recognition and support of the public from all walks of life. I don't know much about other areas. When making corporate propaganda films in Shanghai, most enterprises will show their relationship with society, such as corporate citizenship, public welfare undertakings, natural environmental protection and so on. When making corporate promotional videos, film and television companies should involve corporate social responsibility and social contribution, which is not only to improve the overall structure of corporate promotional videos, fully display corporate image propaganda, but also to be responsible for enterprises.