South Africa is an important country in Africa, especially the influence on Southern Africa is very great, South Africa's economic development level is the highest in Africa, the business environment is also better. Now the South African government to be committed to solving the majority of people's health care, especially AIDS medical problems, including traditional Chinese medicine, including traditional Chinese medicine is more tolerant, to encourage its development. Therefore, the development of China's exports of Chinese medicine to South Africa is not only economically feasible, but also of great significance to the development of the Chinese medicine market in Africa as a whole. At present, the scale of China's exports of traditional Chinese medicine to South Africa is still too small, and the export of traditional Chinese medicine only accounts for 3.2% of the total value of China's exports of medicine and health care products to South Africa. The main problem is the lack of market development. Experts suggest that it is imperative to expand publicity and increase investment.
One, South Africa is currently the number of Chinese hospitals is still too small, the scale is too small, if you rely only on the rolling development of local Chinese funds in South Africa is very difficult. We must adhere to the direction of the development of medicine with medicine, in South Africa, the joint venture to open Chinese hospitals and Chinese medicine sanatorium. In view of the real estate investment price in South Africa is not too high, and we can bring our own equipment to build hospitals, therefore, the risk of investment is not high, and the short-term or long-term returns are considerable. If the hospital is well run, it will be a good model for Africa, especially Southern Africa.
Second, South Africa's pharmaceutical development level is basically on the same level with our country, at the same time, Chinese medicine can also be legally registered sales, can invest in Chinese medicine factory, therefore, the implementation of the strategy of going out is feasible. From the current level of domestic financing and technology are no problem. The key is the determination of business leaders and investment companies.
Third, should choose the key varieties of breakthroughs. At present, China's exports of traditional Chinese medicine to South Africa more varieties, but the amount of money to do are not too big. We should choose some key varieties, such as fresh royal jelly, ginseng and some brand-name proprietary Chinese medicines, focusing on investment, focusing on publicity, the possibility of a breakthrough in a short period of time exists completely.
Fourth, all parties cooperate and coordinate action. The export of Chinese medicine is not entirely a trade behavior, the management of medicine in various countries are very strict, break through a country's administrative and technical management of medicine barriers to enter and expand the market, is a need to cooperate with all aspects of the systematic project. Enterprises are the main body of the market, is the main contributor, enterprises need to have the development of market planning, need to come up with practical action. The government should create a good business environment for enterprises to go out of the country, and be committed to the coordination of policies between countries. Intermediary organizations should strengthen the guidance of the enterprise development market, the organization of the industry to carry out team action, in all aspects of communication at home and abroad.