Although still in its infancy, big data has become one of the hot topics of concern for many industries. How to better utilize big data to drive the operational development of their own business is an issue that many enterprises are constantly exploring, and operators can't afford to ignore this big gold mine of the future.
I, the current stage of the big data business market
From a global perspective, the global big data market reached $42.1 billion in 2015, a year-on-year growth of 47.7%. With this growth rate for projection, by 2020 the global big data market size can exceed 300 billion U.S. dollars.
Earlier this year, the China Academy of Information and Communication Research recently released the "China Big Data Development Survey Report (2017)", which said that China's big data market reached 16.8 billion yuan in 2016, and it is expected that 2017 ~ 2020 will still maintain a growth of more than 30%. The survey shows that nearly 60% of enterprises have set up data analytics-related departments, and more than 1/3 of enterprises have applied big data.
Compared with the global situation, China's big data industry market scale growth there is still a lot of space.
Second, the operator into the big data industry ideas
Operators innate advantage is to control a large number of data center resources, which is the hardware basis for big data business. More importantly, the operators themselves have a large stock of customer resources and customer data, which is also a strong support for operators to enter the field of big data.
SWOT analysis of operators' big data business operations:
Comparison of operators' big data business development
Unicom
In September this year, China Unicom Group formally announced the official inauguration of its Unicom Big Data Co. China Unicom Big Data Company is located in the external centralized operation body of China Unicom's big data and a joint venture cooperation platform for big data industry expansion, comprehensively buttressing the strategy of the state and Unicom Group, establishing specialized subsidiaries to carry out market-oriented operation and building the whole industry chain big data ecosystem. In addition, Unicom also signed a strategic cooperation agreement with China UnionPay, the two sides decided to establish a long-term and stable partnership to carry out all-round cooperation in data resources, technical capabilities, product development and other aspects.
Telecom
Back in late 2015, China Telecom officially released the "Tianyi Big Data" brand and launched four types of data-based products, namely, precision marketing, risk prevention and control, regional insights, and consulting reports, as well as a big data cloud platform, with a focus on serving the tourism, finance, advertising, government, transportation, and other industries. This is the first big data business brand of Chinese telecom operators.
All of Telecom's big data is built on top of cloud platforms and cloud facilities. In the second half of 2016, the construction of its big data platforms expanded from five provinces to 31 provinces, and the types of data expanded from a few types of major data to more than a dozen types, and the effectiveness of the data expanded from the original weekly to the current hourly basis.
Mobile
In this year's "World Telecommunication and Informatization Society Day Conference", Li Zhengmao, deputy general manager of China Mobile Communications Corporation, said: "The development of big data is not simply the construction of IDC, the fundamental purpose is still to apply. Big data is developing from the peak period of hype to the period of industrial landing."
China Mobile is actively promoting big data to accelerate the transformation and upgrading of the industry in six areas:
First, in social management, big data can analyze the consumption, behavior, location and other characteristics of the user, to provide protection for the government's social governance.
Second, information dissemination, big data has become a new channel for the public to obtain information. Mobile releases analysis of public opinion hotspots to the public with the help of location roaming and other information.
Thirdly, in the field of medical and health care, China Mobile's construction of a health cloud platform has been effective in Guizhou Province, helping Guizhou's Health Integration Committee collect information on the one hand, and providing government health care organizations with inputs such as intelligent auditing, disease relief, and disease prevention on the other hand, thus saving tens of millions of dollars in local medical expenditures.
Fourth, the industry's innovation ability to improve, big data for the traditional industry to create new capabilities. China Mobile's big data provides services such as crowd warning and public transportation roads, which provide references for public transportation management and tourists' travel.
Fifth, the social hotspot issue processing support, China Mobile based on big data to build the anti-telecommunications network, fraud prevention technology system, in 2-10 minutes can identify the market number source, source area, the concentration of victims and so on, and at the same time to achieve the highest level of risk, the greatest impact of the abnormal number of foreign sources of blocking time.
Sixth, business model innovation, in 2016, China Mobile and China Merchants Group **** with the establishment of the investment of the touchstone credit services Co.
While the three major carriers big data layout in practice is different, but all clear big data from the layout to the implementation of the stage, hardware and software resources are increasingly full, and has created a number of successful cases.
Four, layout of big data market
1, attack hot areas
Smart city
As early as 2014, the National Development and Reform Commission in conjunction with the Central Office of Internet Information and other 25 ministries and commissions to form an inter-ministerial coordination working group to start the pilot construction of a new type of smart city. 2016 and clearly put forward to 2018 to be graded to build a new type of 100 demonstrative smart cities.
The business opportunities brought about by the construction of smart cities are enormous, and big data happens to play an important role in the construction of smart cities. It can be infiltrated through all aspects, such as urban transportation, environmental monitoring, security management, health management and every other detail of urban life.
Of course, the operators have also acted in this area. For example, Unicom's big data company has a business called "Smart Footprints", which provides "people-oriented" group location data applications, and provides governments and enterprises with location big data solutions, including people flow, people density, spatial distribution of jobs and housing, and spatial and temporal distribution of the population. The solution.
Government
Provides services to government departments through IDC and ICT basic communication services, and builds a big data management and analysis platform for them. The improvement of the efficiency and quality of government operations has not only been confined to the reduction of business and processing time, but also to be proactive, timely detection of potential livelihood issues, and do a good job of preventive work: for example, through the marriage registration data to explore the factors that increase the divorce rate, so as to put forward targeted measures; and for example, through the analysis of registered small and medium-sized enterprise (SME) tax data, to understand the existence of the role of the tax policy on the SMEs, and improve the negative role of the tax policy.
Healthcare
According to the 2017-2022 Global Healthcare Big Data Industry Development Outlook Forecast and Investment Strategy Planning Analysis Report released by the Prospective Industry Research Institute, the market size of China's healthcare big data industry was about 17.1 billion yuan in 2010, and rapidly grew to 46.6 billion yuan in 2015, with a compound annual growth rate of more than 20 percent .
The emergence of wearable devices to the personal health of real-time monitoring of hardware support, and the opportunity to turn this into a business opportunity will need to improve the big data platform as a support.
There are also suitable entry points for telecom operators to get involved in this field, such as utilizing the stock of home business customers to expand and enjoy low tariffs.
2, improve their own operations
Operators themselves have huge data resources, and should also make good use of these resources to provide power for their own operations.
On the one hand, through the subscriber database to do a good job of maintaining and improving the quality of subscribers, high-risk potential users to leave the network early retention, while the potential demand for users can promote value-added services to enhance customer value.
On the other hand, involving data interaction (i.e., through cooperation with other industries, the two sides of the data through the fusion of collation) to discover more valuable conclusions that can support the two sides of the operation, mutually beneficial.
Fifth, big data business marketing
Through IDC construction, product construction to lay a good foundation for business marketing is the next key. Big data business marketing through benchmarking + experience marketing is a better choice.
Because the business is in its infancy, it is necessary to set up a business benchmark in order to attract the attention and recognition of the market. On the premise of having strength in hardware and software, operators have to build a professional team, establish an image of the top of the industry, and impress potential customers with high-quality cases.
Marketers need to combine case details, physical visits, and portable equipment experience for sales activities when selling products to potential customers, to impress customers in a concrete and professional way.
What needs to be clear is that after the hardware and software aspects of big data are done well, the most critical remaining link is to impress customers in marketing.
How to impress customers? Speak with facts
For example, in 2013, David Rothschild, an economist at Microsoft Research New York. David Rothschild used big data to successfully predict 19 of the 24 Oscars and became the talk of the town. 2014 saw Rothschild again successfully predict 21 of the 24 awards at the 86th Academy Awards ceremony. In front of such shocking facts to show the practicality and power of big data.
Sixth, the outlook
Because of the various industries and fields can have the opportunity to use big data analytics for management and operation support, so the potential for the development of big data business is indisputable. Now for operators, do a good job of hardware and software foundation at the same time, it is more important to dig deeper into the market demand, to create a revenue model benchmark, in order to lead the way to achieve rapid business growth.