Network operation scheme of medical equipment

The company's network marketing plan book encyclopedia business card The company's network marketing plan book is formulated by the enterprise according to the actual situation of the company, and is used to guide the company's planning scheme of network influence strategy and tactics in a certain period of time in the future. The planning book mainly includes the following aspects: company profile, company objectives, marketing strategy, internet marketing strategy, customer service of online marketing, management, evaluation and promotion of online marketing effect. Three. Marketing strategy four. Network marketing strategy V. Customer service of network marketing. Evaluation and improvement of network marketing effect Edit this paragraph 1. Company Profile The company takes "walking with green, taking nature as the foundation" as its corporate purpose, calling on consumers to love nature, protect the environment, adhere to the sustainable development strategy, and advocate a low-pollution lifestyle. The company mainly produces green products (including green food, green daily necessities and other environmental protection products). The enterprise was established in June 2000, and its products were well received by consumers as soon as they were put on the market. So far, the company has established its own brand, making its products sell well all over the country, and has passed the certification of many international organizations such as ISO9000 1 International Quality System. The company has been commended and rewarded by government organizations for many times, and plans to invest heavily in introducing international leading production technology and equipment in the near future, so that the products can go abroad and occupy the international market as soon as possible. The company has begun to take shape, ranking among the top private enterprises 100, with a number of products with independent intellectual property rights, which can fully meet the needs of different customers. The company has its own production base and raw material supply place, and has established good cooperative relations with many scientific research institutions, with bright prospects. It plans to successfully list on the Hong Kong Stock Exchange on 20 16, which will further improve its performance. Edit this paragraph II. Company goal 1. The financial target for this year (200x) is to achieve sales revenue 1 billion yuan, and the profit is doubled (reaching 30 million yuan) compared with the previous year. 2. Expand the marketing target market coverage to the international market and strive to build an international brand. Edit paragraph 3. Marketing strategy 1. High-income families in target market. 2. The products have the best positioning quality and various varieties, and the outer packaging adopts the international green packaging 4r strategy. 3. The price is slightly higher than that of similar traditional products. 4. Sales channels focus on big shopping malls with high consumption levels in big cities, and establish the company's own sales channels, which are mainly "green". 5. The ratio of male to female in sales recruitment is 2: 1. We should set up our own training center to train sales staff and adopt the national customer management system. 6. First-class service level shall be established, and the service process shall be standardized and networked. 7. Carry out large-scale, high-density, multi-directional and networked advertising campaign in the pre-advertising. Highlight product characteristics, corporate image, and give consideration to certain medical and environmental protection knowledge. 8. Promotion Promote products on the Internet, provide price concessions on holidays, and urge sales personnel to vigorously promote sales by assessing their sales performance. 9 research and development of green resources, focusing on the development of pollution-free and economical products. 10. Marketing research investigates consumers' selection process and product improvement scheme for such products. After careful planning, the Internet marketing strategy registered two international top-level domain names for the first time, and established a "Walking with Green" website in China, which comprehensively introduced the company's sales products, business and services, and introduced various products in detail. Then, it will gradually register with famous search engines such as Sohu and Yahoo, with online advertisements as the main part, supplemented by newspapers, television, radio and print advertisements, so as to expand its influence in the whole country and increase the friendship connection of comprehensive websites all over the country in combination with online communication. Edit paragraph 5. Network marketing customer service provides satisfactory customer service by implementing interactive marketing strategy. The main tools are e-mail, e-forum, FAQ, etc. 6. Management: (1) Implementation of Internet marketing strategy: The development strategy has been formulated, and then a feasible promotion plan is needed to ensure its implementation. We can follow the following steps: 1. Determine the responsible department, personnel, functions and marketing budget: Internet marketing belongs to marketing work, which is generally the responsibility of the marketing department and works under the leadership of the deputy general manager of marketing. Generally, a special department or working group should be set up, and its members are composed of network marketers and network technicians. Even if streamlining is considered at the beginning of the work, there must be someone who is in charge. The initial work of investigation, planning, coordination and organization is heavy, and it is difficult to ensure the completion of the work by taking part-time jobs. 2. The responsibilities of full-time network marketers should include: (1) synthesizing the opinions of various departments of the company, making website construction plans and leading the implementation of website construction. (2) Daily maintenance, supervision and management of the website. (3) The formulation and implementation of the website promotion plan. (4) Online feedback information management. (5) Independent network marketing activities. (6) Implementing online marketing support for other departments of the company. (7) Collect and manage online information resources to provide guidance for the application of the company's network resources. 3. We will make sure to save the network marketing expenses as much as possible, but we still need to estimate the possible investment. Our marketing budget mainly comes from: (1) personnel salary; (2) Hardware expenses, such as computer purchase; (3) Software expenses, such as space rental, webpage production, webpage program development, database development, etc.; And (4) others, such as network fees and network advertising fees. As the main carrier of online marketing, the company website directly affects the level of online marketing. At the same time, the website is not only a marketing function, but also includes corporate image display, customer service, company management and cultural construction, cooperative enterprise communication and other functions. Only by collecting opinions from all aspects of the company can we gradually establish a website platform that meets the requirements. When building a website, we should pay attention to the following functions: (1) Rich information: lack of information is a common problem of the company's website at present; (2) Moderate unity of aesthetics and practicality: giving priority to practicality and giving consideration to visual effects; (3) Powerful functions: Only with corresponding functions can we meet the requirements of all departments of the company. (4) the humanization of the website: from the customer's point of view rather than taking the enterprise as the center; (5) Interactive function: strive to increase the opportunities for visitors to participate and realize online interaction. (3) Develop and implement the website promotion plan. With a good website platform, it is necessary to implement website promotion. The process of website promotion is also the process of brand and product promotion. 1. The factors to be considered when making the website promotion plan are: (1) the potential user range of the company's products; (2) Identify the characteristics of end users, purchasing decision makers and purchasing influencers of our products, and their online habits; (3) Who should be promoted mainly? (4) How can it be promoted? (5) Whether and how to use traditional media; (6) What sales promotion methods do our competitors have? (7) How to keep the publicity cost low. 2. The means we can use: (1) search engine login; (2) link exchange between websites; (3) establish mailing list and promote email; (4) Publicity through online forums and bbs; (5) Publicity through newsgroups; (6) indicate the website address in the company's business card and other external materials; (7) Increase website publicity for all external advertisements of the company; (8) Make proper publicity with the help of traditional media. Edit paragraph 7. After the evaluation of network marketing effect and the improvement of website promotion, our work has completed a stage, and we will get more online feedback, so we should make a preliminary evaluation of network marketing effect to make our work go to a new level. 1. The evaluation contents include: (1) Whether the company's website construction is successful and what are its shortcomings; (2) Whether the website promotion is effective; (3) How about online customer engagement? Analyze the reasons; (4) How do potential customers and existing customers accept my online marketing? (5) Whether the company's handling of online feedback information is positive and effective; (6) Whether all departments of the company cooperate with online marketing efficiently. 2. Evaluation indicators mainly include: website visits, source of visitors, frequency of visits, duration of stay, number of feedback letters, content of feedback, comments published, etc. The effective use of network marketing will have a positive impact on the operation of other departments of the company, and will also affect the overall operation and management of the company. As the exploration of network information condition management mode, it will greatly promote the company to move towards the new economy. It will play the following roles: promoting the internal information construction of the company, speeding up the preparation of e-commerce, perfecting the management information system of the company, improving the management quality and efficiency of the company, improving the quality of employees and cultivating e-commerce talents. These changes will affect the company's existing production organization form, sales model, development model and management model. To promote the strategic transformation of the company's management model. Planner: XX has searched a lot, and I think it will be very suitable for you to modify it with some campus promotion plans. 80 points and 5000 words are too few.