Family essential, hot, grab, trial. Medical device advertisements must not contain unscientific expressions or by exaggerating the harm caused by a health condition or disease, cause the public to worry about or fear the health condition or disease, or make the public misunderstand that they will suffer from a certain disease or aggravate the condition if they don't use the product. For example, "essential for the family" or similar content, evaluation, ranking, recommendation, designation, selection, awards, and other comprehensive evaluation of the content of the expression of the product in the "hot", "rush to buy", The product is in the "hot", "hot", "hot", "hot", "hot", "hot", "hot", "hot", "hot", "hot", "hot", "hot" and so on.