2022 work summary hotel marketing chapter 1
20__ year is almost over, looking back on the work of the 20__ year, there are fruitful joy, there are with colleagues to collaborate with the hard work of the attack, there are also encountered difficulties and frustrations when despair, the time flies, do not know that, full of hope in the year of 20__ on the Unconsciously, the promising year of 20__ is approaching with the beginning of the New Year. It can be said that the year 20__ is the key year for the company to promote the industry reform, project startup, market expansion and sustainable development. Now on this year's work is summarized as follows:
After such a tense and orderly year, I feel that my work skills on a new level, do every job has a clear plan and steps, action has a direction, work has a goal, the heart really has a bottom! Basic to do busy but not chaotic, tight but not scattered, clear organization, things are clear, fundamentally get rid of the just joined the work only focus on hard work, I do not know the phenomenon of summing up experience. In this way, I walked into this year from the infinite busy, and from the infinite easy out of this year, and, at the same time in the work, I also understand the reasoning of the people, but also understand, a good state of mind, a zeal for the work and its relative sense of responsibility is how important, 20 ___ years for the company experienced a lot of which I am in the Qishu Lake Resort project:
Zilu Temple's successful opening for the majority of believers to unlock its mysterious veil, Qishu Fairyland Zhongkun International Hotel's opening of the end of the five-year project carefully cast, followed by the dream to find Huizhou water stage and vacation clubs and villas open, I believe that the Qishu Lake Resort project will be even better tomorrow, but also strengthened my confidence in the work of the hard work of the confidence.
Summarized a year's work down, in this year's work in contact with many new things, produced many new problems, but also learned a lot of new knowledge, new experience, so that their own ideological understanding and working ability to have a new improvement and further improve. In the daily work, I always ask myself to start from the actual, adhere to high standards, strict requirements, and strive to achieve the business quality and moral quality double improvement.
Overall, there are still deficiencies, there are still some urgent problems we need to solve, mainly in the new things to learn enough, often work by experience, with the previous work routine to deal with the problem, showing that the work of the bold innovation is not enough.
The next step of the intention, in the future work to continue to innovate, timely communication with colleagues around, listen to colleagues and leaders around the opinion and implement it in the work, the next work I will continue to work hard, more to the leadership to report to the leadership of their own thoughts and feelings in the work, and timely corrections and to make up for their own shortcomings and defects. Our work to unite to have the strength, to cooperate to succeed, in order to push our work forward! I believe that: under the correct leadership of the higher-ups, the future of the Beijing Yixian Company is like a vast eagle, spreading its wings and soaring.
2022 work summary hotel marketing chapter 2
The hotel business is doing more and more red-hot, the economic indicators are more than the same period, to achieve more than half of the time, more than half of the task, for the successful completion of the annual marketing objectives to lay a solid foundation for the next let's take a look at this first half of the work of the summary of the contents of the bar ~ the first half of the year 20__. Hotel Marketing Department in all staff *** with efforts, we think one thing, make one thing, and actively expand business, publicity visits, public relations marketing broke out of a new world, the hotel business more and more red-hot, the economic indicators are more than the same period to achieve more than half of the time, more than half of the task, for the successful completion of the year's marketing objectives to lay a solid foundation for the first half of the work is summarized as follows:
The first half of **** completed revenue of $, of which the guest rooms to complete revenue of $, accounting for % of the plan, the average occupancy rate of %, the average room rate of $; In addition, catering to complete the revenue income of $, accounting for % of the plan; in May, the guest rooms task overfulfillment, compared with the same period last year, has improved; but more than the decline in revenue in April is also relatively large; In addition, the catering revenue in May has also been overfulfillment of the plan objectives, mainly Reflected in the banquet table revenue improvement, occupying a large proportion of the month's food and beverage revenue; from the above operating income summary to year, compared with last year, the same period this year have improved, especially in terms of room revenue, although compared with last year's increase is not large, but in the source structure, the proportion of casual guests has been greatly improved, but also in line with the hotel's market positioning; In addition, food and beverage, this month In revenue, although the task has been exceeded, but in the internal sources of casual consumption is a downward trend, how to improve the consumption of such sources should be the focus of the work of the next period.
In terms of departmental work: the Marketing Department in May completed a total of 13 batches of conference reception, which is mainly completed during the medical equipment conference in the store meeting reception, through the reception activities to promote the hotel brand, but also gained the recognition of the customer; In addition, the reception of the Sinochem Tire and Jinlaike, Zhengzhou Municipal Bureau of Highways and Shenzhen Foxconn Group and other systems of the conference team; in the department of Sales, this month in accordance with the annual work plan and combined with the hotel's guiding ideology, mainly on the peripheral market customers to visit the work, strengthen the political class of the source of the return visit and the formation of an effective opinion; at the same time, this month, according to the market situation in June ahead of time on the periphery of the meeting of the source of the market to take the initiative to visit to ensure that during the off-season the hotel source of the stability of the hotel; in addition, this month to complete the visit to the customers of the Xuchang area, and through this promotion of the hotel products, to open up new markets, to promote the hotel's products. Through this promotion of the hotel products, open up part of the new customers; at the same time, this month, combined with the hotel star rating requirements, all the hotel areas of the publicity materials were redesigned, so that the hotel public **** logo in line with the requirements of the star rating standards; in addition, this month, the department carried out a team-building activities, through the daily training of teamwork awareness and organization of departmental personnel out of the collective activities to strengthen the team's cohesion and synergistic capacity;
2022 Summary of the work of the hotel marketing chapter 3
3 months of the trial period came to an end, in these three months, I quickly adapted to the new work, integrated into the new team, but also got the colleagues and the leadership of the affirmation, but there are some shortcomings, I think these are worth their own to summarize, to think, to improve. I think these are worth to summarize, to think, to improve.
I remember when I first came to the various aspects are not very familiar with the surrounding colleagues and leaders have given me a great deal of help, so that I as soon as possible to complete the role of the team's positioning.
Although the daily report preparation is relatively mechanical and repetitive, but I realize that in the repetitive work can be tapped into a lot of non-repetitive work, in the process of preparation can be learned to the new terminology, learn how to save time to improve work efficiency and so on. In the settlement work, in addition to the high demand to complete the preparation of the settlement table, but also strive to do a good job of communication between the Sales Department and the Finance Department, with the Finance Department's review work. In addition to their own work, but also actively cooperate with the work of other departments, such as the marketing department's monthly sales data packages are I help them to update the new data packages, in fact, these tasks can be completed by the other departments alone, but they are for the ordering of data, the model as well as the 18-digit code is not very familiar with the time spent more, if I spend an hour to save two hours for other people, this is worthwhile to do.
At the end of October, received to go to the sales department of new employees to the __x franchise internship task, at the same time to monitor its entrusted loan situation. In the 12 people I was arranged to the first to go, there was some reluctance, because then only to the company less than 1 month, is the 12 employees into the company's latest, many aspects are not too understand, there seems to be a kind of "duck on the sedan chair" feeling. But after all, I have worked for 1 year, so there are better adaptability than fresh graduates, then prepared a lot of information on the road to see, see at night, in the shortest possible time to understand the knowledge of the franchise. During the internship, I actively cooperated with the supervisor to complete the task of monitoring entrusted loans. After the internship, the experience of their own internship written into a 1 more than 30 pages of reports, but also to the back of the internship of the new colleagues to start a head, whether in the work or life.
In December, I was honored to be the administrator of the top 20 contestants in the Sales Elite Competition Finals, and was mainly responsible for the contestants' food, accommodation, and transportation. In the whole process and the players formed a deep friendship, I also gained a lot of many. First, the concept of time, as long as you think to wait for others, there will be no others waiting for you. Second, the difficulties should be fully estimated, because many unexpected things are to catch people off guard. Third, endure, in the process of communication there may be many obstacles, may encounter a lot of nails, only the first to endure, do a good job is the most critical.
At the same time, also clearly recognize their own shortcomings, especially on the sales settlement of this piece can not do 100% of the chest, in fact, each job requires a certain amount of time to familiarize themselves with, to precipitation, this 3 months, franchise internships accounted for 2 weeks, the back of the sales of the elite competition and the training of new employees, and then remove the holidays, the real go to the operation of this position is not a lot of time, and now just To be able to complete the hard discounts and simple promotional settlement, I think this is my inadequacy, but also my future to strengthen the place.
The transfer does not mean that the treatment will be better, more importantly, from this moment onwards, they have been a formal employee of Dongfeng Nissan, in the work must be more stringent requirements on their own, sincere communication, and do a good job.
2022 Work Summary Hotel Marketing Part 4
20__ is a busy and critical year for the Easton Hotel, with the end of the last layer of concrete pouring in December 20__, the smooth topping of the Easton Hotel. For the February 20__ opening, laid a solid foundation. Looking back. Hotel from scratch, we wind road all the way. In the group and the leadership of all parties with strong support, we are down-to-earth, one step at a time, the team from the friction to gradually mature to overcome the difficulties in all aspects, the successful completion of the group leadership of the various aspects of the work task, and achieved gratifying results. Easthampton Hotel from the conception of the mode of operation initially realized by exploring the operation of professional management of the change in the preparatory work of the management mechanism has been realized by the chaotic, each one for his own to the establishment of a set of scientific goals and plans for the management of the mechanism to formulate Easthampton Hotel's development strategy and the ultimate smooth operation of the final opening of the work of the objectives of the hotel around the full operation of the work of the objectives of the formulation of the three-year plan, and then to the year plan Three-year plan to ensure that the three-year plan, half-year plan, quarterly plan to ensure that the annual plan, the development of monthly plans. All aspects of the work carried out in a well-organized and steady progress. At the same time, we also many shortcomings, now the past year's work is summarized as follows:
First, a comprehensive research, do a good job of the hotel club pre-planning
The hotel club pre-planning for the future success or failure of the operation plays a crucial role, do not have to ignore and paralysis. To study and argue from many sides, must follow the principle of research and design. Pre-research includes: what grade of hotel club construction? What kind of hotel club is suitable for our Ke Yun Road area of the consumer environment and market? How much money to invest? How long is the return period? What kind of design planning can avoid the waste of business area? How to reduce the operation and maintenance costs in the future? Guangzhou market professional spa clubs for the Sea View Group Hotel Management Co.
Examination: the big waves of the Taosha, the Waterway International Club, nine rows of museums, still spa clubs, the Blue Coast International Water Club, the original ecological spa club; at the same time, targeted investigation of the hotel-based, sauna and spa clubs as a complementary operating characteristics of the premises. Foreign Business Activity Center (Hotel), Star River Bay Hotel, Garden Hotel, International Hotel, Triumph Ramada Hotel, Dashun Jinghua Hotel, Tianhao Hotel, The Westin Pazhou Hotel, The Westin East Station Hotel, Guangzhou Shangri-La Hotel. Developed "Guangzhou Leisure Club Market Survey Report", "Yi Shi Danton Hotel Sauna Club Operation Program", to clarify the market positioning of the club, clear business ideas in the future. Determine the composition of the customer source with the neighboring middle and high-end business casual customers as the main, with the convention and exhibition guests as the second. Determine the business aspects of the hotel and functional settings.
Second, seriously make all the preparations, and effectively guarantee the opening of the hotel on time.
Participate in the function of the East China Sea Hotel, the layout of the division and the design of the service flow. Communicate with Phillips design company and engineering and construction units to obtain a comprehensive assessment of the layout of each business premises, and according to the needs of business management, a comprehensive and rigorous adjustment. Finalized the functional division of the various areas of the hotel and the graphic design. Hotel pre large-scale equipment such as: air conditioning / hot water / fire / TV / electrical / system installation and functional requirements of the proposed summary.
With the General Engineering Office and other relevant departments visited the Golden Leaf Resort Hotel, Fangyuan Hotel's central air conditioning, hot water system; ultimately synthesize the East China Sea Hotel's own conditions, participate in the hotel preparatory group to produce a hotel heat pump system program and related to the boiler's thermal energy and efficiency of the comparison of the data for the Group's senior decision-making to provide a basis for reference. To computer management system, door lock system, program-controlled telephone system and other major weak electricity system equipment installation line and the preliminary pre-burial project put forward functional requirements. Seaview Group Hotel Management Co. Formulate the annual operating budget and profit and loss data analysis report of the recreation department. ... Formulate the staff structure chart of the recreation department, field visit to carry out the posting of each position; completed the department's staff setting and cost salary budget.
Third, there are problems
The development of the overall plan for the construction and grasp is relatively weak. Embodied in the central air conditioning piping, water supply and drainage, fire, strong electricity, weak electricity, facade construction and civil engineering know less. The idea of supervising and managing the progress and quality of civil construction is not clear, and cannot be grasped and controlled in time. Information communication channels with other departments is not smooth, and the link between the departments to be strengthened; the group related projects such as project and bidding requirements, procedures to be further understanding and learning.
Third, the work experience and prospects. Improve their overall quality, engineering construction, planning and design, architectural design and interior design knowledge to learn. Improve the efficiency of the work, so that the work is carried out in an orderly manner. The preparatory work for the East China Sea Hotel, to be further subdivided and formulate the sequence of work of each link. Continue to follow up on the progress of the next construction project, make recommendations on the installation of relevant systems and equipment, and departmental integrated wiring requirements.
2022 Work Summary Hotel Marketing Part 5
In the blink of an eye 20xx year work is over, according to the manager's work arrangements, I am mainly responsible for the daily operation of the hotel front desk and the hotel's training work, and is now summarized in the report of the work of the 20xx year.
I am aware that I play a role of the top and bottom, coordinating the role of the left and right. Every day to do are some trivial work, as soon as possible to rationalize the relationship into the work is my important task, fully cooperate with the manager of the day-to-day work is my responsibility, which requires me to work to a strong sense of work, work attitude should be correct, the efficiency of the work should be fast, and strive to be thorough. My daily duties are:
1, the implementation of the instructions issued by the manager, management of the staff belonging to.
2, supervise the waiter for the guest service, the organization of staff on-site deployment, to ensure the quality of service.
3, check the subordinate waiter's appearance, courtesy and politeness, work attitude, and lead the subordinate staff to do a good job of hygiene and cleanliness, strict records of the class staff attendance.
4, responsible for the service required items to be received, fill out the receipt to custody.
5, the daily pre-shift meeting, convey the instructions and notices of the store and departments, summarize the work of the last shift and notes, and put forward the service requirements of each position.
6, the equipment and facilities of the area belonging to the frequent inspection, to ensure that the operating area of the facilities, equipment to ensure a good state.
I am under the correct leadership of the manager, in the active support of colleagues and vigorously help, better fulfill the duties of the baggage handler, the successful completion of the work task, although there are certain achievements, but there are still many gaps, should be aligned with higher standards, and strive to do their jobs.
Our service is embodied in the humanized service, to strive for excellence, for guests to create a sense of home. I now have less experience, there are still a lot of things waiting for me to learn. Work will sometimes be inevitable mistakes, problems I will take as a warning, in the future work to make further efforts.
2022 Work Summary Hotel Marketing Part 6
In the past year, the hotel sales department in the general manager of the correct leadership and other parts of the close cooperation, basically completed this year's work. Part of the work is also gradually step into maturity. The following is a summary of this year's work.
First, external sales and reception work
First of all, the sales department after a year of integration and development, has gradually matured their sales work, expanding their market. The hotel's comprehensive push to the tourism market, the progress of the hotel's popularity, and strive to maximize the hotel to create economic benefits. Due to the geographic location of the hotel is limited, the rate of casual guests into the low, we increase the sales of guests, visit important companies to sign business agreements, and at the same time, according to the different seasons to develop different sales programs, targeted visits to the customer we contact with the dealer in a timely manner. For the peak season of the hotel's overall sales volume to do a good job of exhibition pad. Usually when organizing customer files, classification of regular visits, while constantly developing new customers.
Later, the hotel officially listed three-star, which provides external publicity chips for the sales department, but also the overall level of our hotel to progress a grade, beneficial to the hotel's sales work. With the rapid development of the network, the network of publicity not only improved the hotel's reputation, but also through the network of companies to improve the hotel's overall occupancy rate. We have improved the commission ratio of the important network companies, the use of its publicity can make more guests through the network specific understanding of the hotel.
At the same time in this year we received a number of companies held large and small meetings, the reception of each meeting, all parts of the sales department can seriously cooperate with the successful completion of the reception of the meeting, the guests of the work we have given the affirmation. Here I would like to thank the leadership and staff of the various parts of the sales department for their support of our work.
Second, the internal management
The hotel has its own website, the sales department is responsible for the maintenance of the website and web content updates, through the network to expand the influence of publicity, and timely and correctly to the hotel's dynamics, news released out of the hotel, so that more people understand the hotel, at the same time, we put forward a new hotel website construction program, which lays the foundation for the development of the future of the hotel website.
Third, the shortcomings
External sales need to be strengthened, now we are relatively fewer casual visitors; the conference information is not timely understanding of the reception work sometimes not careful enough, in some details not too much attention, discretionary topics are not comprehensive. Sometimes due to communication is not timely information grasp is not correct; affect the overall sales and reception of the hotel, in the future work to be careful, as far as possible to avoid, to be able to do timely communication, thus reducing the work of errors.
2022 Summary of the work of the hotel marketing chapter 7
20__ the first half of the year, the hotel marketing department in the staff *** with the efforts of all the heart to a think, strength to a make, and actively expand the business, publicity and visits, public relations and marketing to break out of the party a new world, the hotel business is doing more and more red-hot, the economic indicators over the same period of time, to achieve half of the time, the task is over To achieve more than half of the time, more than half of the task, for the successful completion of the annual marketing objectives to lay a solid foundation. Now the first half of the work is summarized as follows:
First of all, in terms of operating income:
The first half of the **** completed revenue of yuan, of which the guest rooms to complete revenue of yuan, accounting for the plan, the average occupancy rate of %, the average room rate ___ yuan; In addition, catering to complete the revenue revenue of yuan, accounting for the plan of the %; in May, the guest room task is overcompleted, compared with the same period last year, has improved; but compared with the April's revenue decline is also relatively large; In addition, in May catering revenue also exceeded the target of the plan, mainly in the banquet package table revenue improvement, occupying a large proportion of the month's food and beverage revenue; from the above operating income summary to the year, compared with last year, this year, the same period are improved, especially in terms of room revenue, although compared to last year's increase is not large, but in the guest structure
In terms of departmental work:
Marketing Department in May completed a total of 13 batches of conference reception, which is mainly completed during the medical device conference in the store meeting reception, through the reception activities to promote the hotel brand, but also gained the recognition of customers; in addition, received the Sinochem Tire and Jinlaike, Zhengzhou City Highway Bureau and Shenzhen Foxconn Group and other system of conference team; in terms of departmental sales, although exceeded the task, but how to improve such sources of consumption should be the focus of the work of the next period. Team; in the department sales, this month in accordance with the annual work plan and combined with the hotel's guiding ideology, mainly on the peripheral market customers to visit the work, strengthen the political class of the source of the return visit and the formation of an effective opinion; at the same time, this month, according to the market situation in June in advance of the peripheral conference source of the market to take the initiative to visit to ensure that the hotel during the off-season sources of stability; in addition, this month to complete a customer visit to Xuchang area, through which the publicity and promotion of the hotel, and also to promote the hotel brand. In addition, this month completed a visit to the Xuchang area customers, through which the hotel products, open up part of the new customers; at the same time, this month, combined with the hotel star rating requirements, all the hotel areas of publicity materials were redesigned, so that the hotel public **** logo in line with the requirements of the star rating standards; in addition, this month, the department carried out a team-building month activities, through the daily training of teamwork awareness and the organization of departmental personnel out of the collective activities to strengthen the team cohesion and synergy. Ability;
Public relations and marketing:
May is the main planning of the Mother's Day activities; developed a text message marketing process and standards, so that the text message marketing model to become a daily marketing; at the same time, the department combined with the catering focus on strengthening the wedding products, catering and wedding products for the wedding products for the re-packaging and design, has now been completed the unified production of the brochure will be put into use in the following month; in addition, this month, the department carried out team building month activities. Put into use; In addition, this month will be the hotel points activities gifts for the redesign and promotion, enrich the gift categories, to attract customers to further consumption;