Mobile e-commerce refers to the business activities carried out through mobile phones, PDA, PDA and other handheld mobile terminals.
Compared with the traditional e-commerce through computer (desktop PC, notebook computer) platform, it has a wider user base. At present, there are less than 23 million Internet users in China, while the number of mobile phone users has exceeded1.65,438+0 billion, and there are a large number of PDA；. . It is predicted that by 2005, the number of mobile phone users in China will reach 300 million, far exceeding the 80 million users of the Internet, so it has a broader market prospect.
The application of mobile Internet and the development of wireless data communication technology provide a solid foundation for the development of mobile e-commerce. At present, the technologies that promote the development of mobile e-commerce are constantly emerging, mainly including: wireless application protocol (WAP), mobile IP technology, Bluetooth technology, general packet radio service (GPRS), mobile positioning system (MPS), third-generation mobile communication system (3G) and services provided by mobile e-commerce.
At present, mobile e-commerce mainly provides the following services:
(1) Bank: Mobile e-commerce enables users to conduct personal financial management online safely anytime and anywhere, further improving the Internet banking system. Users can use the mobile terminal to view accounts, pay bills, transfer money and receive payment notifications.
(2) Trading: Mobile e-commerce is real-time, so it is very suitable for trading applications such as stocks. Mobile devices can be used to receive real-time financial news and information, and can also confirm orders online and safely manage stock transactions.
(3) Booking: Booking air tickets, boat tickets or admission tickets through the Internet has developed into a major business, and its scale is constantly expanding. The Internet helps to check the existence of tickets, and to purchase and confirm tickets. Mobile e-commerce enables users to be notified immediately when the fare is favorable or the flight is cancelled, and they can also pay the ticket fee or temporarily change the flight or train number during the trip. With the help of mobile devices, users can browse movie clips, read reviews, and then order movie tickets for nearby cinemas.
(4) Shopping: With the help of mobile e-commerce, users can shop online through their mobile communication devices. Improvised shopping will be a big growth point, such as ordering flowers, gifts, food or fast food. Traditional shopping can also be improved through mobile e-commerce. For example, users can use mobile devices with secure payment function such as "wireless electronic wallet" to shop in stores or vending machines.
(5) Entertainment: Mobile e-commerce will bring a series of entertainment services. Users can not only listen to music from their mobile devices, but also order, download or pay for specific tracks. They can also play interactive games with their friends online, pay for the games, and play fast and safe gambling and games.
(6) The remarkable feature of wireless medical medical industry is that every second is very important to patients, which is very suitable for this industry to develop mobile e-commerce. In an emergency, the ambulance can be used as a place for treatment. With the help of wireless technology, the ambulance can establish a fast, dynamic and real-time data exchange with the medical center and the patient's family while moving, which is very important for an emergency where every second counts. In wireless medical's business model, patients, doctors and insurance companies can all benefit and are willing to pay for this service. This kind of service is to provide key medical information to professional medical personnel in the case of pressing time. Because the space of the medical market is huge, and the companies that provide this service have created value for the society, and this service can be easily extended to the whole country or even the whole world, we believe that there are huge business opportunities in this whole process.