In 1995, Crest brand came all the way from the United States to China to serve Chinese consumers. In the past few years, Crest brand has launched Crest Anti-Cavity Toothpaste, Crest All-in-One Toothpaste, Crest White Toothpaste, Crest Sensitive Toothpaste and a series of toothbrushes. These products have been verified and recognized by the Chinese Medical Association and the Chinese Dental Association, and have become famous brands in the field of oral health care products. Since entering China, the Crest brand has also been cooperating with Chinese education, health departments and medical institutions to support the cause of oral health in China.
1996: Crest Anti-Cavity Toothpaste with fluorotelomer formula was recognized by the Chinese Medical Association.
1997: Crest cooperated with the Ministry of Education to launch an oral health education program for schools. Crest cooperated with the Ministry of Health to successfully launch the National New Long March for Dental Defense. Over the past few years, Crest and the Ministry of Education have continued to carry out oral health education activities for primary and secondary school students across the country, benefiting a total of more than 90 million students and their families nationwide, making it the largest number of beneficiaries of its kind in the world ever.
1998: Crest All-in-One Toothpaste and Crest All-in-One Companion Toothbrush were launched.
1999: Crest toothpaste was validated by the Chinese Dental Association. Crest White Toothpaste and Crest White Companion Toothbrush were launched. in September, the Crest Oral Care Research Institute was inaugurated in Beijing, which was another important step for P&G to develop oral care research and promote oral health education in China.
2000: Crest Sensitive Toothpaste was launched.
2001: Crest's original Tea Cooler toothpaste was launched in China
2003: Crest's electric toothbrush was launched
2003: Crest initiated and joined hands with the Center for International Exchange and Cooperation (CIEC) of the Ministry of Health (MOH) and the four top dental hospitals in China to organize the "Crest Dental Car" oral health promotion activity. "Oral health promotion activities. It provided free professional oral examinations and targeted oral health counseling to the public in Beijing, Shanghai, Guangzhou, Chengdu and other cities.
2003: Crest Whitening Toothpaste was launched in China.
2004: Crest Whitening Toothpaste with breakthrough chemical technology was launched in China.
2004: The new upgraded version of Crest Whitestrips was launched in China.
2009: Crest Health Specialist series products with revolutionary tin-fluoride system were launched in China after being the best-selling products in the United States. On the first day of the launch, a record of 4,000 units were sold in a single store on a daily basis.