Quickly understand what logo design is.

The Chinese name of logo is a sign showing the characteristics of things. As an intuitive language, simple, obvious and easily recognizable images, graphics or text symbols have the functions of expressing meaning, emotion and indicating behavior. 1, what is LOGOLogo Chinese name is a sign, a symbol that indicates the characteristics of things. As an intuitive language, simple, obvious and easily recognizable images, graphics or text symbols have the functions of expressing meaning, emotion and indicating behavior. Logo is usually regarded as the symbol of an enterprise, which conveys the spiritual culture or soul of an enterprise to us. It is the external expression of corporate culture and soul with high cohesion. When you see the logo of Mercedes-Benz, you will know that the manufacturer of this car is Mercedes-Benz in Germany. Before learning LOGO design, you must first understand what LOGO is in order to design LOGO better. 2. Types of Logos We say that there are thousands of logos of enterprises, so will we have no idea when we actually design them? In fact, Mr. Dark Horse helped us summarize the three categories of LOGO, so that we can plan in advance which category it belongs to, which design style it is suitable for, and so on. Don't design by feeling. Font logo: Font logo consists of characters or initials that are directly used in Chinese, foreign languages or Chinese Pinyin. Look at the case image LOGO: a sign expressed by geometric or pictographic patterns. Image signs can be divided into two categories, namely image signs and abstract image signs. Look at the case schema combination LOGO: the schema combination LOGO concentrates the advantages of text LOGO and graphic LOGO and overcomes their shortcomings. Look at case 3, the color of LOGO. We suggest that when matching LOGO colors, it is best not to exceed three colors, including main colors and auxiliary colors. Because the main color of the general LOGO directly determines the design main color of other materials and products of the company. Too complicated colors will make the LOGO fancy and unstable. Of course, young companies can adopt multi-color design style. When we talk about the principle of color collocation, color psychology once said that different colors can indicate different psychological tendencies. For example, technology companies generally like to use blue, because blue represents the feeling of technology, warm colors, especially gold, so the financial industry generally likes to use gold as the main color, and health care companies generally like to use green and blue. Look at case 4, the style of LOGO. LOGO styles can be roughly divided into modern, retro, Chinese, European and other design styles, and the texture can also be divided into flattening and imitation, as we have already said. Style is tonality, that is, when we design LOGO, its style must be consistent with the essence of the enterprise. How to understand it? A new generation of technology companies are not suitable for European retro design style, and time-honored enterprises with a century-old tradition are not suitable for designing a simple modern sense, which will not be heavy. Therefore, LOGO is the spiritual cohesion of corporate culture, and LOGO is the externalization of corporate soul. So many big companies spend a lot of money to ask designers to design LOGO.