One, learn to lead the Imperial as a store manager should understand that you and the staff are equal living organisms, from the sense that you have no privileges, even your "reward and punishment" of the power to be recognized by the staff. That is to say, when your employees fired you "carp" when your "reward and punishment" will become a little useful, then, with what to reflect your leadership intentions? The answer is only one "prestige"! Prestige is the psychological factor that makes people willing to accept your influence, is your behavioral goal. Prestige so that employees have a heartfelt sense of belonging and obedience to you, which is the role of the spirit. When the two are different, the average employee in an organization is more inclined to executive leadership, while those who excel are more inclined to spiritual leadership.
How to measure the prestige of the store manager?
The following four points heart is your main sign:
1, intangible influence. Your words, deeds, mannerisms, etc. will become the object of emulation of the staff, the store manager's value judgment, way of thinking and behavior will have a decisive impact on the staff
2, a huge appeal leader's orders out of the line, the order is forbidden to stop, a call to a hundred, accept the leadership of its people accounted for the proportion of the major, and the command of a high degree of sensitivity.
3, centripetal cohesion employees to belong to the psychological around you, willingly accept the leadership as the core of the organization.
4, magnet-like affinity leader is welcome, employees can take the initiative to meet you, and you shorten the psychological distance, open to you, easy to listen to your teachings. But you must not "preach" for prestige into the wrong zone, some people think that on all occasions to speak more, more can establish prestige, but more words will not believe.
Second, know how to lead the staff of a competent store manager must be prepared to make your employees believe that your purpose is to help them do a good job or better enjoy the work, rather than the idea of punishing them or looking for excuses to fire their squid, you must be sincere and sincere to help the staff and persuade the staff to trust you, there is a kind of sympathy as a basis, you must also give the staff a self-help opportunities, the value of the human being, the ability to work independently, and the ability to work independently. The value of human beings lies in the ability to work independently, and the ability to work with others *** with the completion of the work, these two abilities are the root of the group's strength, is the most precious treasure of mankind.
Three, good at leading communication leadership communication prerequisite that the leadership and staff communication, as a store manager, if you can not communicate effectively with the staff, fully understand the needs of employees, drawing on the strengths of the staff, then, the store manager is incompetent. Modern company management has entered into a new era of people-oriented management, its important content is no longer a board face type of restrictions, but a unique art of communication into the leadership of the staff, so that you can your emotional activities to promote every employee are automatically and spontaneously work, in accordance with the goals of the enterprise and struggle, your business will be a how the enterprise. Hewlett-Packard Company in the United States over the years is the implementation of the "people-oriented leadership" is specifically embodied in the care for people, attach importance to people, respect for people ...... in the Hewlett-Packard Company, the leader is always with the subordinates to mingle, very concerned about the staff, encourage employees, so that employees feel that their work! achievements are recognized and they are valued. You should not only be the one who understands the code of ethics, but also the one who practises what you want your employees to do.
Four, use leadership stylesA good store manager should have superhuman intelligence, accurate values, be full of energy, eager to grow, have a vision and curiosity, have a good memory, and so on. Of course, you should not just use a leadership style, successful leaders can not help but use a certain leadership style, depending on the occasion to choose the style, there are three leadership styles for you to choose from: "sole-carrying type," "participatory," "authorization type "Three different leadership styles can be used. The effectiveness of leadership depends on the understanding of the above three choices, and how flexible the hands are. Those who take responsibility for their own behavior are qualified. Those who can take responsibility for the group and take initiative are good people. Do you want to be only a qualified person, or become a good person? Chain store manager of the importance of the store in fact, needless to say, the development and survival of a store is to rely on a lot of relationships. As far as the store manager is concerned, in the middle of the store's many relationships, shall follow the time, occasion, situation, on behalf of the store and all aspects of the dealings, play the role of each relationship in the store. According to the authoritative survey shows: an excellent store manager can help enhance the store sales of 30%, which is a considerable figure ah! Store manager, as the soul of the store, carries an important responsibility and plays a vital role in the terminal of Hengyuanxiang brand value chain. This publication is a special training column, will be published in three installments of "Gold Medal Store Manager Special Training Course Series", aimed at teaching all store managers how to lead their teams to achieve more outstanding performance in the brand-ridden market.
Positioning of the store manager
The store manager is first a manager. As a manager, to have the ability to plan, decision-making, implementation, summary. The simplest explanation of the word "management" is "how to let others do what you want to do well", rather than "do all the things well". Therefore, the store manager should know how to assign, guide, supervise and encourage the staff to do a good job in the store every job.
Secondly, the store manager should be a good trainer. In order for store employees to do things well, they must first be taught how to do things. A good storekeeper to grow into a good store manager is the key to teach his staff to successfully sell the service skills, of course, not limited to this, the store manager but also to the staff of the brand culture, workflow, rules and regulations, product knowledge and other aspects of the training.
In addition, the store manager must be a competent messenger. The store manager is the window for the brand to talk to consumers, and the bridge between the company and its employees. The store manager must be the first time the company's culture, activities of the information passed to the store staff, the staff can let customers understand in a timely manner; and the store manager to the fastest speed of consumer demand and response feedback to the company, only this information channel has been kept open, the company can better serve consumers.
Finally, the store manager should also be a parent. A store is like a family. Parents should worry about all the problems at home: personnel, goods, health, display, etc., can not ignore every detail. Especially on personnel issues, when the store staff encountered problems, as the store's head of the family, to timely help, guidance, solution, so that the store staff more passionate about work.
Excellent store manager should have the qualities
Excellent store manager must play the above three roles, these roles have their respective required personality traits:
Decisive and calm
Thinking, behavior needs to be cautious, but must be decisive in decision-making; in dealing with emergencies, the store manager needs to maintain a calm state of mind, panicked expression and behavior will cause psychological pressure on subordinates. Behavior will cause psychological pressure on the subordinates; once the decision is made, the store manager must be decisive, ambiguous or hesitant often affects the solution of the problem.
Encouragement
In the store staff have excellent performance, to give timely affirmation and encouragement; in the discovery of the shortcomings of the staff, to be timely, guidance to improve. This requires a quality of modesty and tolerance.
Correctly face failure
After a failure must not show frustration and depression, otherwise it will greatly affect the morale of the staff. Remember: It's impossible to have smooth sailing every day. Take the difficulties as a challenge and adjust your mindset to face every day and every event.
Take risks and innovate
Store sales will always need to change. Customers expect to see a constantly updated and changing store, so the store manager needs to have a spirit of adventure and innovation, so that the service, image, display constantly give people a refreshing feeling.
Excellent store manager should undertake various duties
Correctly understand the company's culture, strategy, brand positioning, consumer positioning
Corporate culture will affect every employee's thoughts and behaviors, and employees are obliged to react to the corporate culture with their own words and deeds. As the purveyor of corporate culture, the store manager must first thoroughly understand the corporate culture and the direction of development, and at the same time to let the staff can also y understand, in order to enhance the cohesion and centripetal force.
Responsible for the day-to-day operation of the store, accomplishing sales goals and making sales statistics
The store manager must analyze the daily business conditions and evaluate the performance of the staff. Supervise and audit the cash register, account book production and storage. Reasonably set sales targets, break down sales tasks to individuals, and produce daily, monthly, quarterly and annual sales reports in conjunction with the completion of tasks for the same period last year.
Responsible for the store's personnel management, good recruitment, training, evaluation, incentives, etc.
The management of the store is first of all the management of personnel. Personnel management mainly includes personnel attendance and post reasonable arrangement, team cohesion construction, staff training and counseling, work procedure standard development, staff sales skills enhancement, staff performance evaluation and incentives and other aspects of the work.
Responsible for the store's goods, display, safety and other aspects of management
Goods is the store to create the basis of business performance, management and control of the store's goods flow, good display of goods can greatly improve the turnover rate. Goods into, sales, storage, adjustment of all aspects of the standard program should be established, and set up a file. For example, clothing display should pay attention to the point, the combination of surface and unity, and clothing color display skills, in addition to display must always be new, to ensure that the display of personalized, diversified and artistic tendency.
Service management, the establishment of customer files, dealing with customer complaints and other emergencies
Service is the link between consumers and the brand, good product service can create a solid foundation for good sales performance. Service includes pre-sale, sale and after-sale, in which every demeanor, demeanor and speech of the clerk are of great significance and play an important role in promoting the improvement of service quality. In the sales process can be through the natural conversation with consumers to understand consumer information, the establishment of customer files, customer information should be kept for at least three years, and regular maintenance. In the event of emergencies such as complaints, should be in line with the protection of consumer interests, the principle of maintaining the brand image in a timely and appropriate manner.
Information management, the collection of information in the same industry and feedback
In addition to doing a good job of collecting information in the store, the attention and information collection of related brands in the same industry will play a fundamental role in the company's business decisions. Collection of related information in the same industry, the need to have a clear goal, not randomly and non-selectively collect, should focus on and the company's brand style is similar to the product style of similar brands.