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Light medical beauty is becoming popular
In recent years, people's attitudes toward medical beauty have been changing. At the same time, with the rapid development of medical cosmetic drugs and equipment, a number of light medical beauty programs featuring "painless", "minimally invasive" and "fast results" have been born, attracting many consumers to Many consumers are attracted to enter medical beauty organizations. Data from the "2021 Medical Beauty Industry White Paper" show that the size of the domestic medical beauty market in 2021 was about 227.4 billion yuan, and the size is expected to reach 264.3 billion yuan in 2022.
"On some group-buying platforms, more than ten dollars can be group-bought to small bubbles, skin testing and other light medical beauty experience programs. I experienced a few times, then into the pit of medical beauty." Citizen Xiao Cai is a medical beauty enthusiast, she told reporters, "Now every few months will go to a medical beauty institutions, the more commonly done projects are whitening and skin rejuvenation, acne and so on."
"When they hear that they need to go under the knife, many consumers will back off. But if only needles and laser irradiation are needed to become beautiful, consumers will be willing to try." Some industry insiders told reporters that light medical beauty has gradually become popular in recent years, and compared with plastic surgery, today's consumers are more inclined to light medical beauty programs that don't require surgery and have a short recovery time.
The reporter found that in recent years, more and more medical beauty institutions appear in front of consumers, at the same time the network also appeared a lot of medical beauty App, through preferential prices to attract consumers to order. Reporter in a medical beauty App platform query found that thin face wrinkle, hyaluronic acid, anti-aging tightening, whitening, skin injection, cleaning and hydration, scar removal, acne, laser removal of spots and other medical beauty projects are the most popular among consumers. Among them, hyaluronic acid, laser hair removal, anti-aging and tightening, face slimming and wrinkle removal, whitening and skin rejuvenation are the medical aesthetic items with the highest repurchase.
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Prudent medical beauty decisions
However, the light medical beauty industry is not all as good as it is advertised to be. Some industry insiders point out that consumers may also be at risk of complications such as allergies, inflammation, redness and swelling when undergoing light medical aesthetic programs. In addition, they may also fall into the "minefield" of black medical beauty.
Recently, the China Consumers' Association (CCA) has also issued a warning to remind consumers to rationally look at the demand for medical beauty, correctly select the medical beauty organization, and prudently make decisions about medical beauty. CCA pointed out that in recent years, the number of consumer disputes caused by medical beauty has been increasing. According to the analysis of relevant complaint data, there are the following major problems in medical beauty care: some medical beauty institutions do not have complete licenses, did not obtain the medical beauty business license or over the scope of business; the agency staff do not have the qualifications to practice, the operation is not standardized; the medical product channels are not clear, and some medical beauty institutions are using fake products, parallel-imported needles, and cottage equipment; it is difficult to assess the effect of medical beauty, and the quality of service is still a large gap between the expectations of the consumers. The gap between the quality of service and consumer expectations is still large.
The CCA reminds consumers that when choosing a medical beauty organization, they should choose a formal organization and not choose a medical beauty program that exceeds the scope of services. When signing a medical beauty contract, they should carefully read whether the relevant terms and conditions are reasonable, and check the program standards and fee details. You should fully understand the risks, know the riskiness and contraindications, and always put safety in the first place. You should keep the relevant consumption vouchers in advance, and even apply for medical appraisal if necessary if you encounter problems of damaged rights and interests. If the dispute occurs, timely negotiation with the medical operators to solve the problem, the negotiation can not apply for consumer associations or other professional mediation organization mediation, you can also complain to the relevant administrative departments, but also through the application for arbitration or to the court of law, the way to defend their rights in accordance with the law.