I. Preparation before thesis writing.
We know that the thesis consists of five parts: the opening report, thesis writing, thesis assessment and thesis defense and grading. Everything is difficult at the beginning, the good or bad selection of the topic is related to the quality of the subsequent thesis writing. Of course, before choosing a topic, we have to do some thorough preparation to set a good basic direction for the subsequent dissertation writing. We can use a mind map to list the specific steps we need to prepare, and implement them in an organized way.
Two, marketing essay writing skills.
(A) formulate the thesis title
The thesis title is a high summary of the central idea or research focus of the thesis. Determine the thesis title to pay attention to the following points:
1, from the normative point of view, as an undergraduate thesis, the title can not appear "analysis", "test" and other uncertain words, but to use "analysis " "research" and other more academic words. At the same time, the title of the paper should not be too long, and the subheadings in the text should be no more than 26 words. According to the writing method, it can be divided into qualitative and quantitative thesis.
2, from the scope of the selected topic, try to reflect their own major. The thesis examines the candidate's ability to explain or analyze real-world problems with specialized theoretical knowledge. When defending the thesis, one of the evaluation indicators is whether the thesis selection is in line with the direction of the profession. Although there are many cross-disciplines in the self-study, as an undergraduate level, most of the candidates do not have the ability to conduct cross-disciplinary research, so it is appropriate to study in their own specialties or disciplines.
(2) Determine the research method
The research methods of undergraduate dissertation can be summarized into two main categories: qualitative research method and quantitative research method.
1, qualitative research method is a more traditional method of dissertation writing, usually based on social phenomena or things have the attributes and contradictory changes in the movement, from the internal regularity of things to study things. It is mainly based on universally recognized axioms, rigorous logical deduction and a large number of historical facts as the basis of analysis, description and interpretation of the things under study. Qualitative research needs to be based on certain theories and experiences.
2, quantitative research method is a more general method in contemporary essay writing. It is mainly based on the investigation or collection of realistic information and data obtained, using empirical measurement, statistical analysis and modeling methods, to carry out empirical research on the proposed problem. The title of this kind of paper is usually in the form of "XX problem of empirical analysis" "based on XX method of empirical analysis" and so on.
In practice, qualitative research and quantitative research are often used together. Before quantitative research, usually with the help of qualitative research to determine the nature of the phenomenon to be studied; quantitative research process, often with the help of qualitative research to determine the phenomenon of qualitative changes in the quantitative boundaries and causes of qualitative changes.
(C) Collecting materials for the dissertation
Materials for the dissertation can be collected through the following channels: purchasing professional works (excluding textbooks); accessing professional dissertation databases, such as the Equilateral Knowledge Network database, Wanfang database, etc., as well as websites such as the National Library. When collecting thesis material, candidates should browse professional papers, not news or small articles similar to the nature of the evening paper.
(D) Clarify the structure of the dissertation
The structure of the dissertation consists of at least a three-paragraph structure of posing a question, analyzing the question, and answering the question. To a strictly qualitative research paper, its structure is generally "I. Preface" "II. XX problem analysis of the current situation" "III. XX reasons for the analysis of" "IV. XX research structure and recommendations". The structure of quantitative research papers is generally "a, preface", "two, XX problem status analysis", "three, XX empirical test", "four, test Conclusion analysis" "five, the conclusion of the study".