Includes: transfer fee, rent, decoration and design costs, equipment purchasing costs, seasonings and ingredients purchasing costs 5 aspects.
1, Transfer fee
Now almost all stores need transfer fee, transfer fee how much the determining factor: location. A good location will naturally have a higher transfer fee, and a poor location will have a cheaper transfer fee.
As a location, the flow of people can be, but the store area is not very large store, the general transfer fee can first make a rough estimate, 20000-150000 yuan is actually acceptable (at least to ensure that there is a year of operating time, 0 transfer fee store need to be especially careful, often no value).
2,Rent
The next is rent, now the vast majority of stores rent, are half a year to pay, and may also be collected 1-3 months of utility deposits.
Generally speaking, at present, the minimum rent of the second and third tier cities (provincial capitals) is about 150-400 yuan / square meter, we set the actual use of the store area is 100 square meters, in accordance with the minimum price of 150 yuan / square meter, then a month of store rent is 15,000 yuan, half a year it will take 90,000 yuan.
3, decoration and design fees
Store selected, the next is the store decoration.
A 100 square meter store, if you don't need special luxury decoration, simple decoration, general decoration per square meter according to the 800-1000 yuan can get it done, 100 square meters is 80000 yuan, this is the general budget. If you want some luxury decoration, the decoration budget may also need to raise some.
Additionally the space design cost is also a headache, no branding, no marketing campaigns, and even the main products have not been finalized to start looking for someone to design the store style according to their own preferences, completely ignoring the different needs of consumers.
This is one of the main reasons why Mom Story Rice Line insists that all franchises should be decorated in a uniform style to establish multiple perceptions of the product and the environment by consumers, so that all franchises can be profitable quickly after opening.
4, Equipment Purchasing Costs
Kitchen equipment, due to quality and quality differences, there will be a relatively large difference in price. Generally speaking, the high price of the equipment in the materials used and the duration of use, to be better than many low-priced equipment. Most franchisees will choose to buy kitchen equipment directly from the headquarters, which is more conducive to the standardization of the product production process control.
The equipment required for the restaurant is divided into the front and back kitchen and office logistics supplies, mainly including tables and chairs, air conditioning, tableware, stoves and ranges, refrigerators and freezers, disinfecting cabinets, dishes and chopsticks, clothing, cash registers, office supplies and so on.
5, Spices and raw materials procurement costs
Restaurant in the renovation, you need to purchase the spices and ingredients needed to open. The budget for this part also depends on the size of the store.
The budget for a small store can be less, but if the store is large, it may cost more than 100,000 yuan. Mama's Tale Rice Noodles does not have a clear requirement on the number of ingredients to be ordered by the franchisee in a single order, which saves the cost and time of purchasing the ingredients.
Post-opening reserve:
It is the liquidity of the restaurant account after the official opening, mainly to avoid the opening of the store to raise the period of bad business expenses. This part of the need to do a good job of two aspects of the budget: marketing and promotion budget and staff salaries (not less than 3 months).
1, Employee Wages
Before opening, it is best to set aside a reserve of three months' wages for employees, in case the new store is unable to make ends meet after opening, and there is a situation in which wages cannot be paid.
The labor cost in the second and third tier cities is about 2800-3500 RMB/person, including food and accommodation, and in the first tier cities it is about 3000-4000 RMB/person, of course, if you don't hire anyone yourself, then this piece can be exempted.
2, Marketing and promotion costs
New store opening, certainly to do promotional activities and marketing, such as opening discounts, opening posters, media publicity and so on.
Many restaurant owners did not think of publicity and marketing before the opening of this piece, once the opening of no guests panicked, then want to do the promotion but did not leave a budget, it will be a mess. So be sure to prepare a budget for publicity and promotion.
3,Other costs
Lastly, there is a part of the money is reserved for spare, including some other daily expenses, such as documents, installation of network telephone. After all this, almost a small store is opened.