A complete business plan includes the following parts
1, cover and table of contents
Business plan cover should look both professional and provide contact information, if submitted to investors, it is best to be aesthetically pleasing and beautiful, with a note of confidentiality, and accurate directory index allows readers to quickly find what they want to see.
2. Executive Summary
This is a very important programmatic preamble that summarizes information about the origin, nature, objectives and strategies of the business, the characteristics of its products and services, its market potential and competitive advantages, the performance of its management team and other resources, the expected financial position of the business and its financing needs.
3. Description of the enterprise
The history, origin and organization of the enterprise are described, with emphasis on the enterprise's main future objectives (both long-term and short-term), the intellectual property rights and feasibility of the products and services offered by the enterprise, the markets targeted by these products and services and the current sales, the enterprise's current capital investment and the market areas in which it intends to enter, and the management team and resources. resources.
4, market analysis
Describe the market conditions of the industry in which the enterprise is positioned, indicating the size of the market, the expected rate of growth and other important aspects of the market, including market trends, the characteristics of the target customers, market research or statistics, the market acceptance pattern and degree of products and services, for investors to convince him that the market is huge and growing.
5. Competitive analysis
Clearly point out the similar products and services competing with the enterprise, analyze the competitive situation and confirm the information of the competitors, including the identity of the competitors, the source and the share of the market, their strengths and weaknesses, and the recent trends in the market, etc., and at the same time, carefully compare the enterprise with the competitors of the products and services in terms of price, quality, functionality and other aspects of the differences between the enterprise and the competitors, explaining why the business is able to win the competition.
6. Products and services
Listing the types of products and services currently offered by the enterprise and its plans for future products and services, stating the unique features of the products and services, including cost, quality, functionality, reliability, and price, etc., pointing out where the product is in its life cycle or in the progress of its development, and, in the event that the enterprise's products and services have a distinctive competitive advantage, pointing out protective measures and strategies.
7, financial plan
Including the actual financial position of the enterprise, expected sources and use of funds, balance sheet, expected income (profit and loss position) and cash flow projections. This section is a key part of the business plan, and it is advisable to seek the help of an accountant and other professionals in the development process. The financial projections are always envisioned before the actual numbers, so the projections need to be realistic and feasible.
8. Appendices
This section should include biographies and positions of key personnel, organizational charts, expected market information, financial statements, and other data sources stated in the business plan.
Expanded Information
Business plans can be categorized into four types, i.e., micro plans, working plans, submission plans and e-plans.
1. Mini Plan
It is safe to say that almost every business idea starts with a mini plan of some sort. There is no limit to the length of a mini-plan, and the key elements that should be included are the business idea, the need, the marketing plan, and the financial statements, especially the cash flow, revenue projections, and the balance sheet.
2. Work plan
The work plan is a tool for running the business and will deal with details at length and should be concise. As a guiding document for internal use, the work plan does not need to be obsessed with layout, binding, etc., but internal consistency in facts and figures is just as important for the work plan as it is for any other outward-looking plan.
3. The Submission Plan
Although the Submission Plan has almost the same amount of information as the Work Plan, there are some stylistic differences. In addition to the different terminology required, the Submission Plan should also include some additional information that investors need about all the competitive pressures and risks.
4. Electronic plans
In the popularization of computer applications today, the electronic version of the business plan has been widely used for its speed, ease of transmission, intuitive form, low cost and other advantages. However, electronic plans are easier to copy and disseminate, is not conducive to the confidentiality of the information concerned, and therefore can not completely replace the paper-based plan.
Baidu Encyclopedia - Business Plan