What is Neusoft's biggest feature?

World Business Report news: as the group's chairman and president of Liu Jiren (Liu Jiren topic: /special/liujiren/ ) once said, China's software products only 10% for export, most of the rest are used in the domestic market; and India's software exports accounted for 80% of the share. Coupled with the Indian government, corporate caliber consistent publicity to create an international image of the software industry, so its momentum far more than China. At that time, Liu Jiren that the future of the software field, China and India do not exist in the win-win cooperation possible, the relationship between the two is very simple, is a competitor. On the sidelines of this annual meeting, Liu Jiren accepted an exclusive interview with the First Financial Daily in Neusoft globrand.com Information Academy located in the Dalian Software Park, and talked about how communication and ****same development is the aspect he is concerned about in this annual meeting. First Financial Daily: In the face of today's forum opportunity, in the face of so many "new leaders", you intend to take advantage of this opportunity to do something? Liu Jiren: I think such a meeting is not a business meeting, the spirit of this meeting is not to encourage you to do business here, it is a let everyone to **** enjoy the world development trends and corporate experience and other content of the meeting, of course, various enterprises also want to use such an opportunity to do something, a very top Indian software company CEO to come here, I will ask him to come to us to take a look at, I've been to their company, this is mutual communication and understanding. I have also been to their company, this is the process of mutual communication and understanding. In the conference we also arranged some appointments with some companies we are interested in some exchanges, I will also participate in South America and China in the medical industry **** with the development of the seminar, Singapore also wants us to engage in R & D centers there, we will also have lunch with them. I think this kind of opportunity is a low-cost way for China's growing companies to learn from the world. First Financial Daily: What kind of impact do you think the World Economic Forum will have on the development of IT and service outsourcing industry in Dalian? Liu Jiren: First of all, I think there will be a great help to China, this time to come to the government and business executives, first of all, they are surprised that China has such a good view, in the past they went to Shanghai, Beijing meeting are in a hurry, according to China's words is "down to the grassroots", to a more basic place to look at the opportunity is not a lot of them to see a medium-sized city such as Dalian, such a way of learning the world at low cost, so that the world's IT and service outsourcing industry. When they saw a medium-sized city like Dalian, such an environment, especially the development of IT in Dalian, it was very new to them, and when they saw a school like Neusoft, it was also very new to them, and this time Dalian got a very good opportunity to show the word Dalian in the world. First Financial Daily: "Corporate leadership" is a term that has been talked about a lot lately, what kind of "leadership" do you have in mind? Liu Jiren: For the growth of Chinese enterprises, the development of leadership is the most crucial factor, and it is even more important for us to engage in the IT and service industries. Our leadership is not only manifested in the number of cadres we have, but also in the ability to manage, especially in the new international environment. Most of the cadres of Neusoft have to deal with many foreign customers every day, which requires them not only to have language skills, but also to understand each other's cultures, and to know how to integrate with other people and be accepted by them. In fact, it is the same for our employees, now Neusoft has 13,000 employees, the average age of our employees is 26 or 27 years old, and we are now facing a new generation of new mankind, who are more expressive of the characteristics of this era, such as the new culture of the network, and at this time, our leadership is not to exert the power of the past, but more of his methods and inspiration and the power of the team beyond the individual. Team power beyond the individual. In addition to transcending his own leadership, for example, a good environment for staff development can make your leadership a little weaker, but also to create such an environment, a more challenging environment for the leader to become easier with the power to drive. Nowadays, leadership is more about the leader's mindset, vision and problem-solving approach. First Financial Daily: What is the most important feature of your company? Liu Jiren: I think it is the respect for individuality and respect for people. As a matter of fact, if Neusoft has no people, our company would have no value at all, because our products are intangible, and the production of our products is to turn thinking and thinking into a product, so in this regard there is no creation without individuality, and with individuality there is still discipline, so it is necessary to balance the integration between discipline and creation. In addition, knowledge is constantly updated, we used to have the knowledge and experience may not be good to use tomorrow, we also need to respect the long-term development of these people, that is, to create better channels for employees to learn and maintain the value of value, value-added and value-retention not only so that he contributes himself to the enterprise, in the process of his own contribution to the process of his own value is also constantly rising. So it's more like a school, more like an MBA school, and the overall performance is less of a military-style team and more like a campus. We want to create a more democratic atmosphere, more active thinking, and the rank between the upper and lower levels is shown to be more blurred, with smoother communication. First Financial Daily: Do you have any plans for cooperation and marketing strategies for the Olympics? Liu Jiren: I think every Chinese enterprise can profit from the Olympic Games, because the Chinese brand - global brand network - will be enjoyed by all Chinese enterprises, I do not think that any enterprise will take the Olympic Games as an opportunity for its business, I also know these officials of the Olympic organizing committee, the organizers hope to use the world's lowest cost to do a good job of the Olympic Games with high quality, so you want to make money inside the Olympic Games and the spirit of running the Olympic Games is contrary to the spirit. So trying to make money out of the Games is contrary to the spirit of the Olympics. World Business Report [biz.icxo.com] But the Olympics will build up the image of China, the image of Chinese people, and the image of China's entire economic development, which will benefit every Chinese person. Neusoft, for example, has gained a lot of international business in the past few years because we in China have begun to emphasize the protection of intellectual property rights, which has led to more and more research and development projects being brought to China, and we are constantly improving our infrastructure. Speech by Liu Jiren, Chairman and CEO of Neusoft Corporation: In the past, software was regarded as an art. In the past, software was said to be an art rather than a science, and software was a kind of labor of individual people, which was more dependent on individuals. Today, software has become more of a teamwork, industrialized and standardized business. Today, the delivery of software products, control, management, cost, all things with the characteristics of the manufacturing industry is getting closer and closer, therefore, software and services are entering a "manufacturing" process. If you don't master the skills of manufacturing software and services, you won't be able to scale up, and you won't be able to grow sustainably. Connecting the technology of manufacturing to the delivery of software and services is the reason why the methodology of manufacturing automobiles is used to study how to manufacture software and deliver information services, and the Six Sigma methodology is used for research and development. In order to make fundamental changes in the era of large-scale industry and scaling, those of us who are engaged in software, in the future, we will pay more attention to the understanding of quality, project management, the degree of respect for customers, including legal compliance, and the importance of intellectual property rights than technology. In the age of IT, Neusoft is very lucky to have a history of 16 years by this year, from 3 people to a company of 12,000 people now. We all know that Neusoft is the leader in the domestic outsourcing industry. However, people's impression of Neusoft's outsourcing is still more in the overseas area. In fact, Neusoft's domestic outsourcing accounts for about 70% of the total outsourcing volume, and Neusoft is a very large local outsourcing provider in China. 70% of Neusoft's business comes from China and 30% from the international market. How does Neusoft face the challenge of software industrialization? The most important thing is to develop employees. Neusoft in fact wants to turn the company into a school, a training center, so that everyone knows exactly what choices they are making and what kind of activities they must participate in if they make that choice. The core of Neusoft's expansion is leadership development. It may not be too difficult for a company to find 10 or 20 of the best people, but as a service provider, Neusoft needs thousands of such mid-level people, and this is the biggest challenge for Neusoft. Without leadership development at the lowest level, there is no overall development, no cultural penetration, and no process of turning technology into customer value.