Difficult to identify the real fake
With the growing popularity of digital cameras, with the supporting battery also began a large influx of the market, compared with domestic brands of batteries, batteries of the same capacity, because of the different brands, the price difference between the 200-500 yuan, the price of expensive original batteries so that the counterfeiters to its favor, so high profits so that many of the people begin to The high profit makes many people start to take the risk to do the article on the low-quality counterfeit products, and the battery market becomes chaotic as a result.
A real situation is that 90% of the so-called original batteries are manufactured by domestic enterprises. In other words, the so-called original battery, but only after the production in China, labeled with a well-known brand brand. The high level of counterfeiting by the counterfeiter can be a bit of a mess, and it's hard to detect which one is real and which one is fake from the surface, so for Chinese consumers, buying an original battery is really a lot of work, and the sale of the business battle of wits.
Neglected domestic brands
Is it really that hard to buy a battery? Besides the original battery, don't we have other options? In fact, some careful consumers have found that domestic brands of digital battery products have been sold in various shopping malls and stores. Most consumers only see the original battery and ignore the domestic battery.
From the embodiment of some consumers on the domestic brand battery products, the use of domestic brand battery is not worse than the original battery effect. And from the original battery localization rate, the technology is no longer an obstacle to ensure the quality of the product. So, what led to the majority of consumers on the national brands of the disenchantment?
Hiding in the deep alley is difficult to be famous
First of all, the digital camera manufacturer's publicity, in order to ensure that get more profits, most of the digital camera manufacturers in the publicity, will encourage consumers to use the brand supporting the original battery. The current digital camera market is still dominated by a few foreign brands that account for more than 90% of the market share. This is the first time I've ever seen a camera with a battery, and I've never seen a camera with a battery that doesn't have a battery.
Secondly, the domestic battery companies to do OEM mostly, even if there is a focus on their own brand building, but also because of the lack of effective publicity, and is not understood and recognized by consumers, such as the earliest in the country on the involvement of the battery OEM production of Yingji Industry's "international pass" series of lithium batteries for digital cameras, the Zhi Zhi Group's "Zhi Zhi Electric" series of lithium batteries. "Know yourself electric" lithium batteries and so on, these large battery manufacturing enterprises, have advanced production technology and strict quality control, in the capacity and the use of the effect can be completely comparable to the original battery. But the dealer's blind obedience and high market access advertising costs to these manufacturers only "hope for the ocean".
Late awakening
Happily, our domestic manufacturers have begun to realize the importance of brand publicity, for example, last month I traveled to Beijing, Xi'an, Jinan and Guangzhou, which are relatively developed domestic IT trade city to understand, in the main IT stores I have seen the international digital battery image of Tong Tong store, in the terminal put such a large spending is in the past, it is difficult to see things. In the past it is difficult to see things, from one side also reflects the domestic manufacturers in the terminal market advertising and publicity began to awaken. I took the opportunity to interview the national operations director of the international pass Mr. Chen Junchu, Chen said to the author: the current international pass group is through the adjustment of the channel layout to enhance the brand image, and at the same time, through the flattening of the management of market channels, and strive to provide consumers with more considerate purchase and after-sales service.
Of course, other manufacturers are also in the secret action. We have reason to believe that, through the manufacturers of *** with the efforts of our consumers will recognize the strong strength of the domestic battery manufacturers, such a moment, is not far away.