Mechanical equipment should choose which platform to promote?

Mechanical equipment to choose which platform to promote? All changes are not the same, machinery and equipment in the promotion of the time, often a headache, but combing actually 3 aspects:

1, the purpose of the promotion is what?

That is to say, you have to think clearly about their prospective customers, what they look like, what their needs are, what are their preferences? Only to figure out these, after the work can be better to carry out, and play a multiplier effect.

2, how to choose the promotion channel?

(1) Classification of promotion channels

Class 1: promotion channels for prospective customers' search habits, represented by mainstream search channels such as Baidu, Sleipnir, 360, Sogou, etc.; and some of the mainstream traffic platforms with built-in search channels, including today's headlines, microblogging, weibo, weibo, jitterbugs and so on.

Mechanical equipment should choose which platform to promote?

Type 2: promotion channels for users' fragmented reading, represented by mainstream fragmented reading channels such as today's headlines, jittering, microblogging, etc.; there are also some vertically segmented second-tier traffic platforms, including Himalayas, blogs, Zhihu, stickers, etc.

Type 3: other channels to promote the mechanical equipment-related platforms, such as some vertical mechanical equipment exchange forums, as well as some large portals of mechanical equipment plate, and even some mechanical equipment-related tool-based platforms.

(2) Promotion Channel Selection

The selection of promotion channels is based on the positioning of your prospective customers, what are the needs of your prospective customers, and what will they search for? Your customers to which age group most, they prefer to spend time in what platform? Do your customers love to learn, do they love to visit forums, and what forums do they love to visit?

To understand the customer, the promotion channel naturally filtered out.

(3) the promotion of the form of choice

Promotion of the form of 2 kinds:

The first is to spend money directly on the channel advertising, this form of promotion is very fast, spend money on the customers to come in, but do not spend money on the customer to come in.

The second is to do the content of customer demand in the channel, this form of promotion is slow, the early can bring very few customers, but the long-term accumulation will form the effect of traffic surge.

Mechanical equipment should choose which platform to promote?

Many traditional machinery enterprises on the market are small and medium-sized enterprises, these small and medium-sized enterprises have a **** the same characteristics, most of them are very difficult to come up with a large amount of money, in the selection of promotional channels to advertise directly.

So, most of the mechanical equipment, small and medium-sized enterprises, are 2 legs, the first phase mainly by the first form of promotion to bring new customers, the late mainly in the form of the second form of promotion to bring new customers.

3, the promotion of the secondary use of customers

Money spent on staff wages have been paid, the conversion of customers have been converted, the introduction of customers have a big use. What do you mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.

Even if an old customer can't generate secondary demand, don't forget about word-of-mouth. How to get old customers to help you introduce new customers, so that new customers and then bring new customers, is the trick.

So, the promotion of customers, must be precipitated to the Internet platform, this platform can be your micro-signal, can also be a group of WeChat, microblogging, etc., depending on your customer base, they like to stay in which platform.

Mechanical equipment should choose which platform to promote?

Then in the customer precipitation platform, develop a play or mechanism to provide some benefits, so that the old customers to bring new customers, such as direct rewards cash and so on.

Specifically how to play you set your own, there are many ways to play. But one important point, want to let customers with customers, the company provides mechanical products/services, must be quality, which is the basis for the establishment of word of mouth, to let the customer refer you to new customers, no worries before.

Note the essence of the promotion and offline to find customers, whether you are machinery and equipment, or other traditional industries, can not be separated from the essence of marketing and promotion: people (customers)! Always think in terms of people (customers) as the center!